60%
would repurchase
3.7/5
package quality

price range

description

ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Lactic Acid, Glycol Distearate, Cetyl Alcohol, Betaine, Chamomilla Recutita Flower Extract (Matricaria), Citrus Medica Limonum Peel Extract (Lemon), Curcuma Longa Root Extract (Turmeric), Crocus Sativus Flower Extract, Helianthus Annuus Seed Extract (Sunflower), Vitis Vinifera Juice Extract (Grape), Vitis Vinifera Seed Extract (Grape), Glycerin, Benzyl Alcohol, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Cocamide MEA, PEG 40 Hydrogenated Castor Oil, Sodium Hydroxide, Glycine, Alcohol, Butylene Glycol, Sodium Chloride, Propylene Glycol, Sodium Xylene Sulfonate, Malic Acid, Tocopherol, Disodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance, Yellow 10

Reviews

Reviews


5.0
Created with Sketch.

11 years ago

I used to use all the JF brunette hair products and loved them so when I went back to blonde and of course I had to try the JF blonde hair care stuff. So I decided to go blonde again last month...

About reviewer (835 reviews)

Age36-43

SkinCombination, Tan, Neutral

HairBrunette, Curly, Medium

EyesBrown



5.0
Created with Sketch.

11 years ago

Being blonde can be annoying. One minute your hair is as white as a ghost and the next it's a horrific mousy colour (which I personally hate). Therefore, this product, I find, is great - my...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair

HairBlond

EyesGreen


1.0
Created with Sketch.

12 years ago

Made my hair really dry! Only a good haircut fixed it!

About reviewer (3 reviews)

Age30-35

SkinCombination, Olive

HairBrunette

EyesBrown


4.0
Created with Sketch.

12 years ago

since i began to use this product my friends noticed my hair has more shine but its not enough for me. it works but do not expect miracle shine.

About reviewer (5 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesHazel


5.0
Created with Sketch.

12 years ago

I love the results of this shampoo. I tried it based on a recommendation from Makeup By Alli on YouTube. My hair is medium brown with golden blonde highlights. I haven't touched up my highlights in...

About reviewer (23 reviews)

Age30-35

SkinCombination

HairBlack

EyesGreen


4.0
Created with Sketch.

12 years ago

Let me start off by saying my hair is not blonde, it's naturally dark but I was dying it medium brown. I was looking for something to help lighten my hair up a little more so I figured blonding...

About reviewer (6 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlack, Wavy, Fine

EyesBrown


4.0
Created with Sketch.

12 years ago

I don't know why there are so many negative reviews!! This shampoo majorly changed my blonde! It is now so vibrant and gorgeous in just two uses! Love it!

About reviewer (12 reviews)

Age19-24

SkinVery Oily, Medium

HairBrunette

EyesGray


1.0
Created with Sketch.

12 years ago

I tried this in summer 2010 and was excited to try a new blonding shampoo as at the time I regularly went for salon highlights every 3-4months and used John Frieda shampoos at home to keep my...

About reviewer (6 reviews)

Age30-35

SkinSensitive, Fair

HairBlond

EyesGreen


5.0
Created with Sketch.

12 years ago

I bought this a week ago after lightening my hair at a salon (dark blondeish) and even on the first day using it I noticed a difference. I have even been told by people that my hair looks lighter....

About reviewer (13 reviews)

Age19-24

SkinNormal, Fair

HairBlond

EyesGreen


4.0
Created with Sketch.

12 years ago

Basically, I bought this product about a week a go because, as girls with blonde hair would know, blonde hair goes dull after a while. I bought the conditioner as well as the shampoo and this has...

About reviewer (8 reviews)

AgeUnder 18

SkinNormal, Fair

HairBlond

EyesBlue


1.0
Created with Sketch.

12 years ago

When I was very little, until I turned about 5 years old I used to have strawberry blond hair. So I bought this product because I wanted to make my hair lighter, like it used to be. I finished up...

About reviewer (13 reviews)

AgeUnder 18

SkinCombination, Medium, Cool

HairBrunette, Straight, Medium

EyesBrown


2.0
Created with Sketch.

12 years ago

I don't really like this product at all. it gives literally no nourishment to the hair even if you use it in conjunction with the conditioner. i felt like it stripped all possible life off and made...

About reviewer (46 reviews)

Age19-24

SkinSensitive, Fair, Not Sure

HairBlond, Other, Fine

EyesBlue


4.0
Created with Sketch.

12 years ago

I have to say, this stuff does seem to be working. Just over a week ago I went to the salon aiming to go from light blonde to dark blonde. My hairdresser ended up making my hair too dark and I was...

About reviewer (35 reviews)

Age19-24

SkinDry, Fair, Cool

HairBlond, Straight, Medium

EyesOther


5.0
Created with Sketch.

12 years ago

THIS PRODUCT SAVED MY HAIR. After reading multiple reviews before trying this product, I was pretty scared. I heard pretty negative things. I used it and woke up to instant results! I have dyed...

About reviewer (1 reviews)

AgeUnder 18

SkinSensitive, Fair

HairBlond

EyesBlue


2.0
Created with Sketch.

12 years ago

Even after the first use, I knew the shampoo would be a no go (and as I further found out, the conditioner as well), as it left my untreated, natural, thick, blonde hair dry and very, VERY frizzy...

About reviewer (42 reviews)

Age19-24

SkinSensitive, Fair, Warm

HairBlond, Straight, Fine

EyesGreen


5.0
Created with Sketch.

12 years ago

i love this shampoo - and the conditioner - and i'd be happy to use it as my regular shampoo even without the lightening effect. my hair is a natural light golden brown (no dye, no highlights)...

About reviewer (61 reviews)

Age44-55

SkinCombination, Fair, Warm

HairBrown, Curly, Medium

EyesGreen


4.0
Created with Sketch.

12 years ago

If you are looking to bring your blonde hair up a shade or two, this shampoo can do it within three or four washes. However, it does make hair dry and brittle so I recommend switching off with a...

About reviewer (3 reviews)

Age19-24

SkinNormal, Fair, Cool

HairBlond, Straight, Medium

EyesBrown


2.0
Created with Sketch.

12 years ago

I have light brown hair with natural blonde highlights. I wanted to get blonder highlights and lighter hair in general, and while this product did this very very well, and had a beautiful natural...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair

HairBrunette

EyesHazel


1.0
Created with Sketch.

12 years ago

i had blonde hair and this made my head itchy and dry. this has bad ingredients for your skin to be shampooing it in. has bleaching effects not something you wanna use as a shampoo and it caused me...

About reviewer (38 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesGray


5.0
Created with Sketch.

12 years ago

I'm in love with this shampoo!!! After 3 consecutive uses my hair is noticeably blonder! I have dark blonde hair with natural highlights. I've NEVER dyed/highlighted my hair before but I wanted a...

About reviewer (7 reviews)

AgeUnder 18

SkinAcne-prone, Fair

HairBlond

EyesBlue