60%
would repurchase
3.7/5
package quality

price range

description

ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Lactic Acid, Glycol Distearate, Cetyl Alcohol, Betaine, Chamomilla Recutita Flower Extract (Matricaria), Citrus Medica Limonum Peel Extract (Lemon), Curcuma Longa Root Extract (Turmeric), Crocus Sativus Flower Extract, Helianthus Annuus Seed Extract (Sunflower), Vitis Vinifera Juice Extract (Grape), Vitis Vinifera Seed Extract (Grape), Glycerin, Benzyl Alcohol, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Cocamide MEA, PEG 40 Hydrogenated Castor Oil, Sodium Hydroxide, Glycine, Alcohol, Butylene Glycol, Sodium Chloride, Propylene Glycol, Sodium Xylene Sulfonate, Malic Acid, Tocopherol, Disodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance, Yellow 10

Reviews

Reviews


3.0
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12 years ago

I'm a natural dark blond, but I bleach my hair to a very near platinum color. I have trouble using toners due to them greying me out. I saw this product and figured I'd give it a shot. What harm...

About reviewer (1 reviews)

Age25-29

SkinDry, Fair-Medium

HairBlond

EyesBlue



1.0
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12 years ago

Okay so I am a natural brunette but I recently got blonde highlights. I wanted the highlights to be lighter because the stylist did not listen to what I wanted ! anyways, after the first time of...

About reviewer (26 reviews)

Age19-24

SkinAcne-prone, Fair, Not Sure

HairBrunette, Wavy, Fine

EyesBrown


5.0
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12 years ago

This product is great and i love it but unfortunaly you should not brush your hair while having this in your hair, For me it burned my neck and the skin on my ears feels like a lizard. After i took...

About reviewer (1 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairOther

EyesBrown


2.0
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12 years ago

If this was just a regular shampoo, I'd say it's pretty good. It leaves my hair soft, manageable and with volume. However, as a lightening shampoo, it's just average. I've been using it for nearly...

About reviewer (178 reviews)

Age19-24

SkinSensitive, Fair

HairBlond

EyesBlue


1.0
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from

12 years ago

STOP USING THIS PRODUCT IT DESTROYS YOUR HAIR IN THE LONG RUN!!! To all blond heads (or not) out there, I don't review much because I have been fairly content with the outcome of products BUT I...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


4.0
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from

12 years ago

My hair is naturally dirty blonde with highlights and I absolutley love it. Not only does my hair smell fabulous but the conditioner makes it so easy to brush and it's so tame once dried. As far as...

About reviewer (1 reviews)

Age19-24

SkinNormal, Medium

HairBlond

EyesBlue


4.0
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12 years ago

I've been using this shampoo with the conditioner for about a month, and I'm a big fan! I have highlights, and this shampoo helps prevent and correct brassiness ( much more so than some expensive...

About reviewer (6 reviews)

Age25-29

SkinCombination, Fair

HairBrown

EyesGreen


4.0
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12 years ago

I've been using this shampoo combined with the conditioner off and on for a couple months and I really liked it! I have blonde hair ranging in colors because in the summer it gets a lot lighter...

About reviewer (92 reviews)

AgeUnder 18

SkinCombination, Fair, Warm

HairBlond, Wavy, Medium

EyesGreen


5.0
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12 years ago

This product was great for me! I have hair which is like a dark golden brown? Basically the color of really dirty dishwater. I read all the bad reviews on this website before buying the product...

About reviewer (1 reviews)

Age19-24

SkinAcne-prone, Fair

HairBlond

EyesBrown


4.0
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12 years ago

I naturally have light brown hair with natural blond highlights. I purchased the John Frieda Go Blonder shampoo, conditioner, and controlled lightening spray two months ago. I shower once or...

About reviewer (2 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrown

EyesHazel


3.0
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12 years ago

It was alright. It did not make my hair blonder for sure. It smells nice and I really like the packaging for all the go blonder products. This shampoo and conditioner does the same job as any other...

About reviewer (4 reviews)

AgeUnder 18

SkinNormal, Fair

HairBrown

EyesBlue


4.0
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12 years ago

I bought this shampoo because, well im brunette with natural highlights and wanted to make my hair lighter for the summer. On sale the quarter sized shampoo and conditioner caught my eye. I've used...

About reviewer (1 reviews)

Age30-35

SkinCombination, Olive

HairBrunette

EyesGreen


4.0
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13 years ago

On the whole, I really liked this product. I have naturally blonde hair but over the Winter months, it tends to get a little darker and looks dull. I've always said that I'd never dye my hair but...

About reviewer (7 reviews)

AgeUnder 18

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


1.0
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13 years ago

I did not like this product at all! Even using the matching conditioner, my hair was a stringy mess when I got out of the shower and it was impossible to brush, even after spraying a truckload of...

About reviewer (10 reviews)

Age19-24

SkinNormal, Fair-Medium, Cool

HairBlond, Curly, Fine

EyesBlue


2.0
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13 years ago

Did not like: it dried my hair out and made it dull. Won't comment on the effect since I have dark red hair and bought this because it was on sale. Not fond of the smell, although some people may...

About reviewer (621 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Medium

EyesBrown


4.0
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from

13 years ago

This has been my go to shampoo since it's release a few years ago. I have natural blonde hair, ranging from really light blonde in the summer to dark in the winter, this product really saves my...

About reviewer (16 reviews)

Age25-29

SkinAcne-prone, Fair, Cool

HairBlond, Wavy, Medium

EyesBlue


2.0
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13 years ago

I have color treated ash blonde hair that this product does not work for. Probably more for natural blondes but I wanted to save some extra cash on getting my hair dyed so frequently. However, it...

About reviewer (12 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesBrown


4.0
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13 years ago

I have a MUCH different view of this shampoo than most! Unlike you blondies, I have auburn hair - goes very light strawberry blonde in the summer, darker in the winter, but still retains a lot...

About reviewer (42 reviews)

Age19-24

SkinNormal, Olive, Warm

HairOther, Wavy, Medium

EyesBrown


4.0
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13 years ago

A really nice shampoo that doesn't weigh my flat, fine hair down. It leaves me with soft, healthy hair and it subtly lightens my hair.

About reviewer (492 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


5.0
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13 years ago

My new favorite shampoo, hands down. I am a natural blonde, and not only does it help keep my roots in check (they grow in darker than the ends due to sun exposure), it makes my hair extremely soft...

About reviewer (76 reviews)

Age36-43

SkinCombination

HairBlond

EyesBlue