76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


2.0
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10 years ago

I don't see the hype in this product. It's expensive and doesn't help my eyeshadow stay on. I love the chic packaging and Too Faced makes excellent products, but this is not one of them. The...

About reviewer (224 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBrown, Straight, Medium

EyesBrown



4.0
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10 years ago

Even though it's an eyeshadow primer, I personally don't own any eyeshadow stuff, so instead I use this product for 2 other things: - dab a little bit on the upper part of the bridge of my nose...

About reviewer (11 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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10 years ago

Too Faced Shadow Insurance Primer is pretty self-explanatory—it’s an anti-crease eye shadow primer. It costs $20 at Sephora or Ulta & even though it costs a lot more than I'd like to pay for a...

About reviewer (362 reviews)

Age19-24

SkinOily, Medium Brown, Warm

HairBlack, Curly, Medium

EyesBrown


4.0
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10 years ago

I haven't even heard of an eyelid primer up until 6 months ago, I use to use concealer. Then as I got more interested in make up and started watching make up tutorials I heard that eyelid primer...

About reviewer (2 reviews)

Age25-29

SkinCombination, Olive

HairBrown

EyesBrown


5.0
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10 years ago

Tried this after I finished my Urban Decay Primer Potion. Much prefer this, as it is slightly "thinner" in texture as compared to the former. It makes spreading easier. Will repurchase.

About reviewer (83 reviews)

Age36-43

SkinCombination, Fair-Medium, Warm

HairBlack, Relaxed, Fine

EyesBlack


3.0
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10 years ago

I would say that it's a decent eye primer. It prevent my shadow from creasing and it helps it stay. My issue with the product is that the formula seperates and the tube has to be well shaken, if...

About reviewer (26 reviews)

Age19-24

SkinOily, Fair

HairBrunette

EyesGreen


4.0
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10 years ago

I don't need a primer every day (I don't wear much, if any eyeshadow on an everyday basis). But if I'm going for something I want to last, or if I'm wearing something dramatic, this is the only...

About reviewer (147 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesHazel


5.0
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10 years ago

I have oily eyelids and I used to use the Urban Decay primer potion but it stopped working and after over a year of using this I can say it is the best for my eyes! A little goes along way and it...

About reviewer (4 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBrown


1.0
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10 years ago

Greasy greasy greasy. I don't know if I got an old one or something but it was soooo greasy and disgusting. I was practically cringing when I put it on. I only bought it cause my sephora was out of...

About reviewer (1 reviews)

Age25-29

SkinOily, Fair

HairRed

EyesGreen


2.0
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from

10 years ago

I wouldn't recommend this primer for water eyes. I always have trouble finding an primer or base for my watery and oily eyelids. This primer does make my eyeshadow more vibrant but I just don't...

About reviewer (48 reviews)

Age19-24

SkinVery Oily, Medium, Warm

HairBlack, Straight, Medium

EyesBrown


2.0
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from

10 years ago

I didn't purchase it... I just asked for a sample from Sopher after I bought the NARS's one... I just want to have a try and find a better eye primer than NARS... however, this one really...

About reviewer (49 reviews)

Age25-29

SkinAcne-prone, Medium, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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11 years ago

I've have been using this primer for well over two years. The tube costs $20 but lasts forever! I already bought a second backup. This is the best eyeshadow primer I have ever used. It doesn't help...

About reviewer (237 reviews)

Age19-24

SkinNormal, Fair-Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


5.0
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11 years ago

I have very oily eyelids, and this primer works like a dream. One tube has lasted me well over a year, as it only takes a tiny drop per eyelid.

About reviewer (2 reviews)

Age36-43

SkinDry, Fair, Neutral

HairBlack, Wavy, Medium

EyesBlue


5.0
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11 years ago

Just adding my 2 cents worth to the zillions of other people buying, using and enjoying this product. The tube size does seem small for the amount this costs (if you are from Aussie or NZ and can't...

About reviewer (250 reviews)

Age36-43

SkinCombination, Fair, Warm

HairBlond, Wavy, Medium

EyesGreen


5.0
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11 years ago

Why have I waited so long before trying this gem?! I have oily eyelids (shadow, liner, all smudged within a few hours.) I've tried the Urban Decay primer potion (both in original and anti-aging, it...

About reviewer (41 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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11 years ago

Works for me! Expensive but works. Probably won't repurchase because of the cost. Found a dupe from ruby kisses

About reviewer (60 reviews)

Age19-24

SkinCombination, Tan, Cool

HairBlack, Curly, Coarse

EyesBlack


1.0
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11 years ago

I was an avid MAC make up girl for years and I ventured to Sephora after the eye primer at MAC stopped working for me. I purchased this first based on the SA recommendation. It didn't work for...

About reviewer (6 reviews)

Age25-29

SkinCombination, Medium

HairBrunette

EyesGreen


5.0
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11 years ago

I have oily eyelids so my eye makeup tends to slide off by the end of the day. This really helps, eyeshadow is just as good in the PM as it was in the PM. Lightweight formula doesn't make my lids...

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair

HairBrunette

EyesHazel


1.0
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from

11 years ago

I had high hopes for this! It just refuses to spread on my eye area. And applying any makeup over this primer makes the make up cake so bad. My skin might be too dry for it? I don't know. Sigh....

About reviewer (231 reviews)

Age25-29

SkinSensitive, Olive, Warm

HairBrunette, Straight, Medium

EyesBrown


5.0
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11 years ago

this product is amazing!!I have realy oily lids and i have some huge issues with my eyeshadows and my eyeliners as well..After 8 hours my eyeliner and my eyeshadow were intact!!! A HG product for me!

About reviewer (7 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrunette

EyesBrown