76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


4.0
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11 years ago

To be honest, I don't really like this. Don't get me wrong it doesn't crease and makes your eyeshadow last all day, but for some reason the way it feels (Very greasy) bugs me. I have a 3 dollar...

About reviewer (62 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBlack, Curly, Other

EyesGreen



5.0
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11 years ago

Great eyeshadow primer! Keeps my eyeshadows on all day with no creasing and makes them look more vibrant! Great investment because a little goes a long way.

About reviewer (12 reviews)

Age19-24

SkinCombination, Tan

HairBlack

EyesBrown


5.0
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11 years ago

I love this, its so creamy and makes the eyeshadows stand out soo much.With my previous primer my lids creased after an hour or so but with this, applied at 9 am and at 6pm there was absolutely no...

About reviewer (19 reviews)

Age25-29

SkinOily, Fair-Medium, Not Sure

HairBrunette, Straight, Fine

EyesBlack


5.0
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11 years ago

Love this stuff, my eyeshadow colours just pop over this primer base. The colours stay just as pigmented/intense till the end of the day even in humid summer weather in Singapore. It costs SG$30...

About reviewer (2 reviews)

Age25-29

SkinAcne-prone, Olive

HairBlack

EyesBlack


1.0
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11 years ago

so this stuff makes my eyeshadow crease more? so it totally defeats the purpose of this primer. i dont even have very oily lids but from testing it im positive that my shadow creases more when i...

About reviewer (78 reviews)

Age19-24

SkinVery Oily, Fair-Medium, Neutral

HairRed, Wavy, Fine

EyesHazel


5.0
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from

11 years ago

Better than UDPP..about 20% longer anti creasing qualities compared to UDPP. I guess enough said?

About reviewer (115 reviews)

Age25-29

SkinAcne-prone

HairBlack

EyesBlack


4.0
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11 years ago

My problem with this primer, is that the eyeshadows "stick" on it so hard that it's VERY difficult for me to blend them after i pack them on! I kinda solve this problem by applying a face powder...

About reviewer (31 reviews)

Age25-29

SkinNormal, Fair

HairBlond

EyesBlue


1.0
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11 years ago

I've tried a bunch of different eye primers as I get very oily eyelids. This is one of the worst ones I have tried, even the Elf eye primer works wayyy better than this one. Too expensive and not...

About reviewer (2 reviews)

Age25-29

SkinDry, Medium

HairBlack

EyesBrown


3.0
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from

11 years ago

Does go on smoothly, and I liked that it didn't leave a too matte of a finish, but unfortunately didn't keep my eyeshadow and oily eyelids crease-free for very long. I don't check on my makeup...

About reviewer (34 reviews)

Age19-24

SkinNormal, Fair, Neutral

HairBrown, Other, Medium

EyesHazel


5.0
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11 years ago

I think this is a very good primer. I have tried most brands from ELF to NARS and UDPP. They don't seem to keep my shadows on as well as TFSI. I have had a tube for almost a year and it's not...

About reviewer (92 reviews)

Age36-43

SkinOily, Fair, Neutral

HairBlond, Wavy, Fine

EyesBlue


2.0
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from

11 years ago

I cannot use this,it makes my eyes tear like hell. At first I didn't realize it's the Shadow Insurance that does that,but soon enough. So I do nothing with it,useless...(unless,I haven't tried it...

About reviewer (75 reviews)

Age25-29

SkinCombination, Fair

HairBrown

EyesBlue


1.0
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11 years ago

I have used this product twice, once when I got a sample, and a second time when I decided to purchase it and give it another try. I have very oily skin and I found that this eye primer made my...

About reviewer (80 reviews)

Age25-29

SkinVery Oily, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBlue


1.0
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11 years ago

I bought this I've used it twice once for the rest when I first bought it. The second time to give it another chance it was terrible, creased, looked oily. Just all around bad.

About reviewer (3 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesGreen


4.0
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11 years ago

I like this product a lot, though I do get similar results just using the cheapie E.L.F. primer. I like how colorless this is, though, and that it's thin yet rather slippery before it dries down,...

About reviewer (8 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBlond, Straight, Medium

EyesBlue


2.0
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11 years ago

This eye primer did not work the greatest for me. I have very oily eyelids and even when using this my shadow creased. The consistency was nice and smooth to apply, so perhaps this might work...

About reviewer (243 reviews)

Age25-29

SkinCombination, Fair

HairBrunette

EyesBlue


5.0
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11 years ago

Works well, and I love the packaging. Too Faced packaging is the cutest. Not cheap, but it's not outrageously pricey.

About reviewer (368 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


5.0
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11 years ago

Amazing product! My eyeshadow stays in place all day. The packaging is pretty good too. The squeeze tube is sanitary and let's me get out only the amount I need. If you haven't tried this I highly...

About reviewer (53 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Other, Other

EyesBrown


5.0
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from

11 years ago

Great!

About reviewer (5 reviews)

Age30-35

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


3.0
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11 years ago

This is one of the better eye primers that I've tried, maybe better than the UD primer potion. However for my oily lids no primer by itself can help my eye shadows last. I need to use MACs paint...

About reviewer (19 reviews)

Age19-24

SkinOily, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesHazel


4.0
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11 years ago

Great primer, I use it sometimes alone, just to even my eye lids skin tone and sometimes as base for eye shadow. It works great alone, as I have obvious blue blood vessels showing up on the lids....

About reviewer (4 reviews)

Age25-29

SkinSensitive, Fair

HairBrown

EyesBrown