Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    4.0
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    from
    vickie34

    10 years ago

    This is a good primer It prevents they eyeshadow from possible smudging if you have oily eyelids Also, the color of the eyeshadow really pop after i apply the eye primer packaging is cute Will...

    About reviewer (43 reviews)

    Age19-24

    SkinOily, Fair, Not Sure

    HairBlack, Other, Other

    EyesBlack

    5.0
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    from
    ThePetiteRunner

    10 years ago

    I've tried a few different primers, including the cult favorite by Urban Decay and I have to say I like this one more. I just dab a tiny bit over both lids and it keeps my eyeshadow totally in...

    About reviewer (26 reviews)

    Age30-35

    SkinCombination, Medium, Warm

    HairBlack, Straight, Medium

    EyesBrown

    2.0
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    from
    JessicaIsCool15

    10 years ago

    honestly - i felt like this didn't do much for me. maybe I am crazy but I felt as though I didn't get many results when using this primer.. I mean, it definitely did keep some of my eyeshadow on...

    About reviewer (5 reviews)

    Age19-24

    SkinOther, Other

    HairOther

    EyesOther

    5.0
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    from
    Mckinleykulman

    10 years ago

    I have tried a ton of different eyeshadow primers, and this is by far my HG. I never have to worry about my eye shadow fading with this. I apply it either with my fingers or a sigma makeup brush...

    About reviewer (9 reviews)

    Age30-35

    SkinOther, Medium

    HairOther

    EyesBrown

    3.0
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    from
    uxi

    10 years ago

    This is one of those products that you probably take for granted and you're really on the fence about. It does keep my eye makeup intact for the better part of the day, but I can't help wondering...

    About reviewer (25 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium

    HairBrown

    EyesBrown

    5.0
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    from
    westcoastduchessxx

    10 years ago

    This is the best eyeshadow primer I have ever tried, I have tried so many and keep on coming back! It definitely keeps my eyeshadow from falling off. My eyeshadow stays on until I remove it with my...

    About reviewer (14 reviews)

    Age19-24

    SkinDry, Medium

    HairBrunette

    EyesHazel

    4.0
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    from
    shawty2321

    10 years ago

    My struggle with eyeshadows creasing is real. I have tried Lime Crime's Eyeshadow Helper, Lorac's Behind The Scenes Eyeshadow Primer, Essence Eyeshadow Base, Sigma Eyeshadow Base (Persuade) & MAC...

    About reviewer (4 reviews)

    Age19-24

    SkinOily, Dark, Not Sure

    HairOther, Other, Other

    EyesBrown

    4.0
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    from
    cainca

    10 years ago

    This is excellent, a very good product, but Urban Decay Primer Potion is just a tad bit better. I did not regret buying this, it definitely worked and I finished it. But ... I did not buy it again.

    About reviewer (420 reviews)

    Age36-43

    SkinCombination, Fair, Cool

    HairBlond, Wavy, Fine

    EyesGreen

    2.0
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    from
    tinkerrbelle

    10 years ago

    This used to be good but I've notice the lastest tubes are a different consistency. I think they've changed the formula to be thinner and more oily. Plus the nozzle of my last couple doesn't fit...

    About reviewer (1693 reviews)

    Age36-43

    SkinSensitive, Fair, Warm

    HairBlond, Wavy, Fine

    EyesBlue

    2.0
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    from
    Sugarnspice28

    10 years ago

    I don't know what I am doing wrong with this primer. I have tried the tiniest amounts, bigger amounts, made sure it is well and truly blended in, given it time to dry on the eye lid etc but it will...

    About reviewer (42 reviews)

    Age30-35

    SkinOily, Medium Brown, Cool

    HairBlack, Curly, Coarse

    EyesBrown

    2.0
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    from
    alisonxellen

    10 years ago

    I wanted to buy UD's Primer Potion but it was out of stock so I got the Shadow Insurance. I had read so many good things about it before, many of my favorite Youtubers used it and said it was a HG...

    About reviewer (4 reviews)

    AgeUnder 18

    SkinDry, Fair-Medium

    HairBrown

    EyesBlue

    5.0
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    from
    makeupjunkie707

    10 years ago

    Great lid primer. I'm still experimenting on which one works the best...but this one really is amazing.

    About reviewer (18 reviews)

    Age36-43

    SkinVery Oily, Fair-Medium

    HairBlond

    EyesBlue

    4.0
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    from
    PlanetAmour

    10 years ago

    This is my second favorite primer, behind urban decay. It's pretty good. But since they're similar price points I would go with the UD.

    About reviewer (135 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Neutral

    HairBlond, Wavy, Medium

    EyesGreen

    5.0
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    from
    miapiaL

    10 years ago

    Absolutely fantastic! 5/5. Will never buy UDPP again! I do a lot of smokey eye looks and this keeps them flawless for 12+ hrs.

    About reviewer (27 reviews)

    Age25-29

    SkinSensitive, Fair, Not Sure

    HairBrunette, Straight, Medium

    EyesGreen

    5.0
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    from
    keyelement

    10 years ago

    HG for years! I love the very soft, non-tacky, easy to manipulate texture of this product. It's perfect - staying power is seemingly infinite, it's easy to blend over, and comes in a narrow...

    About reviewer (81 reviews)

    Age30-35

    SkinNormal, Fair, Neutral

    HairBrunette, Wavy, Fine

    EyesBrown

    5.0
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    from
    seeka2000

    10 years ago

    Keeps shadow on all day, through heat and humidity! No crease or fading for 6+ hours. Personally I didn't find it to be any better or worse than UDPP, they both worked just fine on my eyelids. ...

    About reviewer (33 reviews)

    Age30-35

    SkinCombination, Fair-Medium

    HairBrunette

    EyesBrown

    4.0
    Created with Sketch.
    from
    SkullGlitter

    10 years ago

    I gave this plenty of time before reviewing it. I compared it to Urban Decay Primer Potion, ELF's Glitter Glue, and the Lock and Seal for holding stuff in place. Now, no primer has been found to be...

    About reviewer (296 reviews)

    Age25-29

    SkinCombination, Fair, Cool

    HairBrunette, Straight, Medium

    EyesHazel

    5.0
    Created with Sketch.
    from
    Sweetheart7

    10 years ago

    So this is my favorite eye shadow primer and also my first eye shadow primer. I know about Urban Decay Primer Potion being just as good but I cannot say for sure since I haven't tried it. But with...

    About reviewer (158 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium, Warm

    HairBrunette, Curly, Fine

    EyesBrown

    3.0
    Created with Sketch.
    from
    Eyeshadowsaremydrug0076

    10 years ago

    I LOVE too faced, but this just didn't quite float my boat, for a high end primer coming from such an awesome brand? I was expecting more! the consistency was thin for one, and it didn't conceal...

    About reviewer (38 reviews)

    AgeUnder 18

    SkinOily, Fair-Medium

    HairBlond

    EyesBrown

    5.0
    Created with Sketch.
    from
    billierosetyler

    10 years ago

    Amazing product! I have been using it for a few years and I honestly don't know how I coped beforehand. Nowadays, I wouldn't even consider applying eyeshadow without it! In my opinion, it is...

    About reviewer (25 reviews)

    Age19-24

    SkinSensitive, Fair

    HairBrunette

    EyesBlue

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