Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    MegHeartsTheJB

    16 years ago

    BEST PRIMER!!!!!! This primer is a little bit better then the UDPP because the UDPP's packaging. i love this one because its in a tube... I love it !!! <3

    About reviewer (3 reviews)

    AgeUnder 18

    SkinAcne-prone, Fair-Medium

    HairBrunette

    EyesGreen

    5.0
    Created with Sketch.
    from
    sabinera

    16 years ago

    I have recently started getting more and more into eyeshadow application and different looks when it comes to makeup and decided that I should invest in an eyeshadow primer, especially because...

    About reviewer (1 reviews)

    Age19-24

    SkinCombination, Medium

    HairBrunette

    EyesBlue

    1.0
    Created with Sketch.
    from
    KristaniA

    16 years ago

    This is the first product I bought from Sephora. Everything about HE products is sometimes overrated, so I tried to avoid them (and Sephora). But eye primer has become an iconic product that...

    About reviewer (87 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBlack

    EyesBrown

    4.0
    Created with Sketch.
    from
    sourie

    16 years ago

    Compared to Urban Decay Primer Potion, eyeshadows are much easier to blend using Too Faced Shadow Insurance. I also noticed that colors may look a little splotcy with UDPP if you don't apply it...

    About reviewer (58 reviews)

    Age25-29

    SkinCombination, Medium, Warm

    HairBlack, Wavy, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    tusonpham

    16 years ago

    a little expensive for this too faced shadow insurance but a little goes a long way. I luv this so much now I can't live without it. HG in my book. I luv how my eyeshadow look even after working...

    About reviewer (9 reviews)

    Age25-29

    SkinNormal, Fair-Medium

    HairBlack

    EyesBrown

    2.0
    Created with Sketch.
    from
    iluvjellybabies

    16 years ago

    The below reviewer is probably right when she says that Shadow Insurance is better for dry lids. I have very oily lids but thought I'd give Shadow Insurance a try instead of UDPP as I'd heard so...

    About reviewer (25 reviews)

    Age30-35

    SkinAcne-prone, Fair

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    marie5477

    16 years ago

    The thing is simple to understand UDPP is great for people with oily lids ans shadow insurance for dry lids! I have dry lids and shadow insurance give me the best resulte out of it!

    About reviewer (1 reviews)

    Age19-24

    SkinNormal, Medium

    HairBrunette

    EyesBrown

    4.0
    Created with Sketch.
    from
    sweetcaroline

    16 years ago

    I've been using UDPP for years now, removing the inner plastic ring and slathering on the product on my lids. The formula dries up after about 2-3 months, but I still use it. I tried this as an...

    About reviewer (294 reviews)

    Age25-29

    SkinOily, Other

    HairBrunette

    EyesBrown

    4.0
    Created with Sketch.
    from
    lazytolove

    16 years ago

    I been using UDPP for 2 years and love it. Then i heard a lot of people recommended to use Two Face Eyeshadow insurance. Seriously, if you're a fan of UDPP...don't switch to this because you will...

    About reviewer (6 reviews)

    Age19-24

    SkinNormal, Medium, Not Sure

    HairBlack, Other, Other

    EyesBrown

    4.0
    Created with Sketch.
    from
    MakeupByGeneva

    16 years ago

    I tried this primer as an alternative to UDPP, due to the good reviews and convincing videos on Youtube. I have oily lids and I noticed that the shadow started to crease by the 2nd hour of wearing,...

    About reviewer (28 reviews)

    AgeUnder 18

    SkinOily, Fair-Medium, Not Sure

    HairBrown, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    crownoflaurel

    16 years ago

    I love this stuff. It definitely keeps eyeshadow from creasing, really amazingly so. The one drawback is that it doesn't have much stickiness to it, so it won't help much for something like a...

    About reviewer (22 reviews)

    Age25-29

    SkinOther, Other

    HairOther

    EyesOther

    3.0
    Created with Sketch.
    from
    ElvisDiva

    16 years ago

    I'm not crazy about this, but don't hate it either. I think it's so-so because it did help keep my shadows crease-free longer than UDPP. It goes on nice and smooth and you only need a small dot...

    About reviewer (66 reviews)

    Age30-35

    SkinSensitive, Fair

    HairBlack

    EyesHazel

    3.0
    Created with Sketch.
    from
    rinstarangel

    16 years ago

    I've been using UDPP for a while now and it is HG for me, as no matter what, my eyeshadow was ALWAYS creasing, and UDPP stopped that. The only bad thing about it is that it can be somewhat drying,...

    About reviewer (112 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Neutral

    HairBrunette, Wavy, Fine

    EyesBrown

    3.0
    Created with Sketch.
    from
    Lysette143

    16 years ago

    Very nice product lasts a long time I've had mine for a little over 6 months and there is still some left. A little goes a long way. It lasts ME about 10 hours then the eyeshadow looks like it's...

    About reviewer (23 reviews)

    Age25-29

    SkinCombination, Medium

    HairBlond

    EyesBrown

    4.0
    Created with Sketch.
    from
    Gadook

    16 years ago

    After UDPP being too sticky and annoying with having to cut the package, this is great. It doesn't make blending hard, it erased creasing and is everything I want in an eye primer. Besides the...

    About reviewer (18 reviews)

    AgeUnder 18

    SkinOily, Fair, Not Sure

    HairBlond, Straight, Medium

    EyesBlue

    1.0
    Created with Sketch.
    from
    Hollytron

    16 years ago

    The packaging of this was appealing, as well as all the rave reviews about the product. So I decided I would give it a try as an alternative to my UDPP. At first, I was pleased: it did keep my...

    About reviewer (159 reviews)

    Age19-24

    SkinVery Dry, Fair, Warm

    HairBrown, Straight, Fine

    EyesBrown

    4.0
    Created with Sketch.
    from
    Jeanneee

    16 years ago

    This is my first eyeshadow primer, and I quite like it. I really can see a difference with and without primer. The colours don't appear stronger, but I can see that it stays the same throughout the...

    About reviewer (2 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium

    HairBrunette

    EyesBlue

    4.0
    Created with Sketch.
    from
    jillbanks

    16 years ago

    I have been using UDPP for a while now, and wanted to try this b/c I am tired of running out of primer potion so fast. I hate the packaging- it is just my opinion but I always felt like there was...

    About reviewer (56 reviews)

    Age30-35

    SkinNormal, Fair-Medium

    HairBrunette

    EyesGreen

    1.0
    Created with Sketch.
    from
    Cullenbeauty

    16 years ago

    Only using this product until it's finished. Waste of money. I have used it in the summer while my eyelids were oily, and now that my eyelids are dry, it does not hold onto my eyeshadow and it does...

    About reviewer (17 reviews)

    AgeUnder 18

    SkinAcne-prone, Fair-Medium, Warm

    HairBrunette, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    ohtwicemyburn

    16 years ago

    Thank god for Shadow Insurance! I've gone through two tubes of UDPP, and was not completely satisfied. My shadow started looking chalky, and there were some patches near the corner of my eye that...

    About reviewer (161 reviews)

    Age19-24

    SkinNormal, Fair

    HairBrown

    EyesBlue

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