Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    MadiMae

    15 years ago

    I LOVE this product. Creates a great canvas, and of course, prevents my e/s from creasing. I chose this over the UDPP b/c it has much better packaging. You can squeeze your money's worth out of...

    About reviewer (18 reviews)

    Age19-24

    SkinVery Oily, Tan, Warm

    HairBlack, Other, Medium

    EyesBrown

    5.0
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    from
    ksychan

    16 years ago

    Great product and really does make eyeshadow last and last. Wished it came with some brightening effects though.

    About reviewer (22 reviews)

    Age36-43

    SkinCombination, Medium

    HairBlack

    EyesBrown

    3.0
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    from
    facebylace

    16 years ago

    I was really excited to try a new primer because UDPP wasn't exactly all I wanted and more. I feel Shadow Insurance is a step above UDPP. I like that you don't have to use a lot of product so the...

    About reviewer (107 reviews)

    Age19-24

    SkinOily, Fair-Medium, Cool

    HairBlond, Straight, Fine

    EyesBlue

    2.0
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    from
    YaoiKitten

    16 years ago

    I tried TFSI because I did not like the applicator on UDPP because I felt it wasted a lot of product. While SI is a better applicator my lids are still too oily for it to keep me from creasing. I...

    About reviewer (23 reviews)

    Age19-24

    SkinVery Oily, Fair

    HairBrunette

    EyesOther

    5.0
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    from
    SweetToothedAnna

    16 years ago

    I love this! It makes my eyeshadow pop AND no creasing! WOOHOO, seriously if no primer my eyeshadow creases within 10 minutes, no joke. There's not much more to say, I got this on sale for 12.75...

    About reviewer (49 reviews)

    AgeUnder 18

    SkinCombination, Fair, Warm

    HairBlack, Wavy, Fine

    EyesBrown

    2.0
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    from
    lil_kismet

    16 years ago

    In comparision with my top 2 eye primers (Paula Dorf Eye Primer & UDPP), Shadow Insurance was rather disappointing. In my opinion, it is just an average product. It worked inconsistently --...

    About reviewer (102 reviews)

    Age25-29

    SkinNormal

    HairBlack

    EyesBrown

    4.0
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    from
    yodaahh

    16 years ago

    Great for oily lids, this stuff makes your eyeshadow stay put all day. Looks great on its own too for a neutral base. I love it to bits, won't try anything else!

    About reviewer (9 reviews)

    Age19-24

    SkinCombination, Olive

    HairBlack

    EyesBrown

    5.0
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    from
    Lkim09

    16 years ago

    I have been using this for over a week, after having horrible results with UDPP (creased on my Asian eyes within 3 hours). I love it! The tube makes getting product so much easier and allows me...

    About reviewer (6 reviews)

    Age25-29

    SkinCombination, Fair

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    jnevaril

    16 years ago

    I always used a ben nye white foundation creme for a base for eyeshadows. They'd stick well, but they would crease. I didn't think that this stuff would help any better. I finally splurged on...

    About reviewer (67 reviews)

    Age25-29

    SkinNormal, Fair

    HairBlond

    EyesBlue

    5.0
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    from
    MakeupByAndrea

    16 years ago

    I wasn't sure about buying this at first but I'm so glad I did!!! I compared it with Urban Decay Primer Potion and Too Faced won by a landslide!! It is so smooth and goes on easily, and my...

    About reviewer (8 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium

    HairBlond

    EyesBlue

    5.0
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    from
    Michelle27

    16 years ago

    I was a little skeptical about this, but I am so glad I caved in a bought it a couple of weeks ago. Shadow Insurance is now my new favorite product. I wore it to the lake today and my eyeshadow...

    About reviewer (31 reviews)

    Age19-24

    SkinCombination, Fair, Not Sure

    HairBrown, Other, Other

    EyesGreen

    5.0
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    from
    jrm1862

    16 years ago

    This product is awesome!!!! I cannot rave enough about this. I never use my eyeshadow without it. The colors come out vibrant and last all day. I don't understand how some people say this is...

    About reviewer (265 reviews)

    Age30-35

    SkinCombination, Tan, Neutral

    HairBrown, Other, Other

    EyesGreen

    5.0
    Created with Sketch.
    from
    artistsararose

    16 years ago

    Best. Eyeshadow. Primer. EVER. I would highly recommend this over any other primer out there. It makes my eyeshadow last ALL day (once I even slept in my eyeshadow by mistake and it was STILL...

    About reviewer (17 reviews)

    Age19-24

    SkinCombination, Olive

    HairBrunette

    EyesHazel

    5.0
    Created with Sketch.
    from
    icypeeches

    16 years ago

    Huge rave for this product. I have numberous Mac paint pots, paints, shadesticks and UDPP, and this is probably my fave. This makes my shadows budge proof and really vibrant. The packaging is...

    About reviewer (164 reviews)

    Age25-29

    SkinNormal, Other, Not Sure

    HairBrunette, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    laurore44

    16 years ago

    I tried this for the first time today. I have now been wearing it for 12 hours. I have oily eyelids, it's summertime and humid, and I'm over 40 so my lids are not as smooth as they used to...

    About reviewer (107 reviews)

    Age44-55

    SkinNormal, Fair-Medium, Not Sure

    HairBrunette, Curly, Fine

    EyesBrown

    4.0
    Created with Sketch.
    from
    pattycake9

    16 years ago

    I have never reviewed a product before but I am so happy with this I had to share. To give a little background, I have been looking for a primer for several years since my HG product, Mary Kay...

    About reviewer (3 reviews)

    Age

    SkinOther

    HairOther

    EyesOther

    3.0
    Created with Sketch.
    from
    anne2112

    16 years ago

    Best primer I've found so far... But my eyeshadows still crease a bit and disappears after 5 hours.

    About reviewer (16 reviews)

    Age19-24

    SkinCombination, Fair

    HairBrunette

    EyesBlue

    5.0
    Created with Sketch.
    from
    lygophilia

    16 years ago

    An excellent option for priming the eyelids for e/s. Provides e/s with a great base to enhance colour, longetivity, and resisting creases. I find it can make even less pigmented e/s look more...

    About reviewer (1341 reviews)

    Age30-35

    SkinCombination, Fair, Neutral

    HairRed, Other, Other

    EyesGreen

    5.0
    Created with Sketch.
    from
    amgonzalez731

    16 years ago

    I love love love this primer! It has completely changed my experience with eyeshadow. I used to have issues with fading and creasing but find that after using this product my eye makeup still looks...

    About reviewer (3 reviews)

    Age25-29

    SkinDry, Medium

    HairBrown

    EyesBrown

    4.0
    Created with Sketch.
    from
    kbah

    16 years ago

    This is my first primer for the lid specifically that I've tried. I used general face primer, concealer and foundation on the lid before. I must say that this is fabulous stuff! I chose this over...

    About reviewer (40 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium, Warm

    HairBrown, Straight, Medium

    EyesBlack

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