Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

Created with Sketch.

4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Read more
Write Review

    Reviews

    Reviews

    4.0
    Created with Sketch.
    from
    JeneenL

    15 years ago

    For years I was using Mary Kay's eye primer but it just wasn't cutting it. I decided to try Too Faced primer after reading reviews on here. I like the way this product goes on, very silky. I have...

    About reviewer (61 reviews)

    Age30-35

    SkinAcne-prone, Olive

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    astrid101359

    15 years ago

    This primer goes on silky and dries to a satin finish making for a great base for eyeshadow application. Unlike Urban Decay Primer Potion's wand packaging, this comes in a squeeze tube that allows...

    About reviewer (110 reviews)

    Age44-55

    SkinOther, Fair

    HairRed

    EyesHazel

    5.0
    Created with Sketch.
    from
    yayitsanne

    15 years ago

    Awesome primer. I use it every time I wear eyeshadow. With this, my eyeshadow stays on all day and doesn't budge. I find TFSI better than UDPP in quite a few ways: first of all, WAY better...

    About reviewer (144 reviews)

    Age25-29

    SkinNormal, Fair-Medium, Neutral

    HairBrown, Wavy, Medium

    EyesBlue

    5.0
    Created with Sketch.
    from
    asilanna

    15 years ago

    HI, I love this, the first primer I ever used was given to me as a gift and it was UDPP and I thought that was great, my sister however went in and asked for the same thing at sephora and the lady...

    About reviewer (33 reviews)

    Age19-24

    SkinDry, Fair-Medium, Neutral

    HairBrown, Straight, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    MalMal

    15 years ago

    Love this product. The packaging is easy to get every drop of the product, unlike UDPP. It makes the skin of my eyelids feel silky smooth and keeps my eyeshadow in place all day. My eyelids get...

    About reviewer (5 reviews)

    Age19-24

    SkinCombination, Fair

    HairBlack

    EyesBrown

    4.0
    Created with Sketch.
    from
    Dymediva86

    15 years ago

    I use this shadow insurance everyday and I notice that my eyeshadow lasts longer and even if I happen to rub my eye I never see my eyeshadow come off on my finger. I have heard it is expensive (I...

    About reviewer (2 reviews)

    Age19-24

    SkinDry, Olive

    HairBrunette

    EyesBrown

    4.0
    Created with Sketch.
    from
    wwepoof

    15 years ago

    This product and UDPP are pretty much the same in my opinion. I like Shadow Insurance better because you know you are getting all the product out of the tube. It gives great lasting power to...

    About reviewer (11 reviews)

    Age25-29

    SkinCombination, Medium

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    isingonrooftops

    15 years ago

    Let's see. Urban Decay Primer Potion: Flaking + terrible packaging . Too Faced Shadow Insurance: No flaking + fantastic packaging. It contains talc, which has been linked to ovarian cancer,...

    About reviewer (89 reviews)

    AgeUnder 18

    SkinNormal, Fair-Medium

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    moodpuppet

    15 years ago

    I honestly don't know how I ever lived without this stuff. It makes my eyeshadow look/blend so much better. It lasts a lot longer with this underneath too. A little bit of it goes a long way. ...

    About reviewer (32 reviews)

    Age25-29

    SkinCombination, Fair

    HairBrunette

    EyesGreen

    5.0
    Created with Sketch.
    from
    maggiealex

    15 years ago

    This is a fantastic eyeshadow base! is extremely effective in protecting eyemakeup from wearing off and smudging, I can now use creamy eyeshadow or apply pigments wet without worrying about them...

    About reviewer (250 reviews)

    Age25-29

    SkinCombination, Fair-Medium

    HairBlond

    EyesHazel

    5.0
    Created with Sketch.
    from
    noisykit

    15 years ago

    This primer is simply amazing! It's a holy gail for me. I can never wear my eye shadows or eyeliners without it. It does an excellent job!

    About reviewer (22 reviews)

    Age25-29

    SkinCombination, Medium

    HairBrown

    EyesBrown

    4.0
    Created with Sketch.
    from
    piyopiyo127

    15 years ago

    does work very very well, but if u're deciding between this and the urban decay primer potion (i have both) get the primer potion. this is greasier and the other lasts a little bit better. don't...

    About reviewer (94 reviews)

    Age19-24

    SkinNormal, Medium

    HairBlack

    EyesBlack

    5.0
    Created with Sketch.
    from
    jago

    15 years ago

    I am absolutely in love with Shadow Insurance! It really helps keep shadow on my eyelids, even sparkly stuff. Hot humid days can't beat it! In comparison to UDPP, I felt like it stayed better. ...

    About reviewer (151 reviews)

    Age30-35

    SkinCombination, Fair, Neutral

    HairBlond, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    totorobaby

    15 years ago

    This primer is amazing! I wore it with eyeshadow and eyeliner and then I went swimming just to see what would happen. The results are fantastic! It made my eye makeup water proof! The squeeze tube...

    About reviewer (2 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBrunette

    EyesHazel

    5.0
    Created with Sketch.
    from
    iluvboyz

    15 years ago

    I can't believe I haven't written a review for this. I thought I had! This stuff is AWESOME. I have used it everyday for the past year! I use just a pinch, which is enough for both my eyes. This...

    About reviewer (357 reviews)

    Age19-24

    SkinCombination, Tan, Cool

    HairBlond, Wavy, Medium

    EyesGreen

    5.0
    Created with Sketch.
    from
    PinkSoFoxy

    15 years ago

    I was debating between purchasing this or Urban Decay's Primer Potion but decided to go with the Shadow Insurance. I'm very pleased with it's performance, even here in Hawaii's humid climate it...

    About reviewer (147 reviews)

    Age25-29

    SkinCombination, Medium, Cool

    HairBlond, Straight, Medium

    EyesHazel

    5.0
    Created with Sketch.
    from
    deeskiee

    15 years ago

    I love too face shadow insurance! and the packaging is sooo much better than urban decay primer potion, bc you can easily squeeze out product till it really done! as for the UDPP you cant...

    About reviewer (6 reviews)

    Age19-24

    SkinNormal, Medium

    HairBrown

    EyesBrown

    5.0
    Created with Sketch.
    from
    mdjmsj

    15 years ago

    HG product for me! Does exactly what it claims to do-I wear this under all shadows, whether they are loose mineral pigments or pressed shadows. I wear this under Painterly paint pot, generally. I...

    About reviewer (58 reviews)

    AgeUnder 18

    SkinCombination, Fair

    HairBlack

    EyesHazel

    4.0
    Created with Sketch.
    from
    Histfreak04

    15 years ago

    This is a pretty good eye primer...I have oily skin and I have a big problem with my shadows creasing...for the most part this primer does its job. It doesn't last all day long, maybe about 4 to 6...

    About reviewer (23 reviews)

    Age19-24

    SkinOily, Medium

    HairBlond

    EyesHazel

    5.0
    Created with Sketch.
    from
    Makeupfriend

    15 years ago

    I swear by this prouduct. I have this one and the Urban Decay primer potion, but this one is better or my dry skin/lids. This one really makes my eye shadows pop and makes them last all day. It...

    About reviewer (16 reviews)

    Age25-29

    SkinVery Dry, Tan

    HairBlack

    EyesBrown

    Related Searches
    Too Faced / Eye Primer
    Water-proof
    Vitamin E