Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

Created with Sketch.

4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Read more
Write Review

    Reviews

    Reviews

    3.0
    Created with Sketch.
    from
    kbel

    15 years ago

    I have been a UDPP fan but wanted to try TooFaced Shadow Insurance after reading such positive reviews here. Unfrotunately it isn't for me. I found it too wet on my eyelids and given how hurried I...

    About reviewer (27 reviews)

    Age36-43

    SkinCombination, Fair-Medium, Warm

    HairBlond, Straight, Medium

    EyesGreen

    3.0
    Created with Sketch.
    from
    KiKaYGiRL84

    15 years ago

    So I was using UDPP and my only problem with it was that i have very dry eyelids and I was told UDPP could be very drying as well. So I decided to try Too Faced Shawdow Insurance hoping it wouldnt...

    About reviewer (9 reviews)

    Age25-29

    SkinDry, Medium, Neutral

    HairBlack, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    pepeleru

    15 years ago

    This is the BEST eyeshadow primer i have ever used, and I have seriously tried em all! I have sensitive skin and dry eyelids. Certain colour shadows and products can cause allergic reactions on my...

    About reviewer (54 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Not Sure

    HairOther, Wavy, Fine

    EyesBlue

    5.0
    Created with Sketch.
    from
    stardustt

    15 years ago

    Love love love this primer!! It's really easy to use, my eyeshadows go on smoothly over it and really shows the pigment colors! Easy to get the product out of the tube as well, since its in a...

    About reviewer (22 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium, Not Sure

    HairBlack, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    iluvmakeup1963

    15 years ago

    how did i ever wear e/s w/out this?! i did a test just to see, and my eyeshadow creased in a few hours without this primer. when i wear this, 12 hours later my shadow still looks like i just...

    About reviewer (17 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Cool

    HairBrunette, Curly, Medium

    EyesGreen

    4.0
    Created with Sketch.
    from
    Flo422

    15 years ago

    To me, it's pretty similar to a paint pot. It does the job, only it's less pigmented than, let's say, painterly paint pot. I tend to reach for my paint pot more often just because it's quicker for...

    About reviewer (162 reviews)

    AgeUnder 18

    SkinNormal, Fair, Cool

    HairBlond, Wavy, Coarse

    EyesBlue

    4.0
    Created with Sketch.
    from
    pintsized

    15 years ago

    [edit 10/29/20110] After using both products for a bit longer I have to say that they both have their cons and pros. I would wear TFSI on days when I don't wear eyeshadow (or intense eyeshadow) and...

    About reviewer (21 reviews)

    Age19-24

    SkinOther, Fair-Medium, Warm

    HairBlack, Straight, Other

    EyesBrown

    3.0
    Created with Sketch.
    from
    shellslove

    15 years ago

    I hate to be 'that guy', but unfortunately, this product hasn't been working for me. I've never really used an e/s base before and have never had issues w/creasing (unless I'm sweating profusely,...

    About reviewer (25 reviews)

    Age25-29

    SkinCombination, Fair-Medium

    HairBrown

    EyesBrown

    4.0
    Created with Sketch.
    from
    shygirl808

    15 years ago

    This was the second primer i've ever tried. (first was UDPP) And I like this better than UDPP, but I still got the same problem!! It crease after so many hours. I do have oily eyelids so maybe...

    About reviewer (103 reviews)

    Age25-29

    SkinOily, Tan, Not Sure

    HairBrown, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    pookieb

    15 years ago

    This is only the second eye primer I have used but I'm in love. My shadow doesn't budge! I love the packaging as I just pop a dot on the back of my hand and use it with my finger.

    About reviewer (27 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Not Sure

    HairBrown, Other, Other

    EyesBlue

    5.0
    Created with Sketch.
    from
    jezii

    15 years ago

    WOW!..So I decided to give this product a go..simply because my eyelids get extremely greasy I tried almost everything to stop the icky creasing..I was previously using UDPP but It wasn't working...

    About reviewer (1 reviews)

    Age19-24

    SkinCombination, Other

    HairBrown

    EyesBrown

    5.0
    Created with Sketch.
    from
    marquis

    15 years ago

    I was quite sceptical about this but purchased it after reading reviews here. I was between this and the Urban Decay one but went for this because of the complaints about the packaging of the UD...

    About reviewer (47 reviews)

    Age25-29

    SkinDry, Fair, Warm

    HairBrunette, Wavy, Medium

    EyesBlue

    5.0
    Created with Sketch.
    from
    ChezaBelle

    15 years ago

    So I bought Shadow Insurance last week and I've used it every day and it is amazing. I even went out last night, needless to say when i got home I passed out, but when i woke up. my eyeshadow...

    About reviewer (9 reviews)

    AgeUnder 18

    SkinCombination, Tan, Cool

    HairBlack, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    Shimmerleaf

    15 years ago

    I love this eye primer, it's my very first one!!! It doesn't get much more exciting than that! Yeah, and although I guess I probably don't have much experience, using TFSI really makes a...

    About reviewer (13 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium

    HairBlond

    EyesGreen

    5.0
    Created with Sketch.
    from
    byourself

    15 years ago

    I wanted to buy a good primer for quite a while, and finally decided for TFSI over UDPP (because of the packaging) about a month ago. I really really like it! It boosts the colour payoff of any...

    About reviewer (79 reviews)

    Age19-24

    SkinNormal, Fair-Medium, Neutral

    HairBrunette, Other, Medium

    EyesGreen

    5.0
    Created with Sketch.
    from
    catlady09

    15 years ago

    I just got a sample of this at sephora yesterday. so far so good. it really makes my eyeshadow pop and i havent seen any creasing either. update: I just bought the full sized product this...

    About reviewer (26 reviews)

    Age25-29

    SkinCombination, Olive, Not Sure

    HairBrunette, Wavy, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    abbyten

    15 years ago

    I have used UDPP for years and thought it was great. There were problems with it - the packaging and the fact that it could make lids somewhat wrinkly - but I had never found anything that worked...

    About reviewer (132 reviews)

    Age56 & Over

    SkinSensitive, Fair

    HairBrown

    EyesGreen

    4.0
    Created with Sketch.
    from
    PhatRabbit

    15 years ago

    I bought this product and I'm very impressed with it. I had the MAC eye shadow primer and Too Faced beats Mac hands down. I'm a dark skin AA and this primer made my shadow color pop! I never...

    About reviewer (23 reviews)

    Age36-43

    SkinCombination, Dark, Warm

    HairBlack, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    plaidinator

    15 years ago

    Really great, doesn't crase on me. Holds the shadows for a loong time, but doesn't really make them vibrant or anything. I will finish the tube and then try out UDPP.

    About reviewer (31 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBrown

    EyesBrown

    5.0
    Created with Sketch.
    from
    MakeupByMelissaLyn

    15 years ago

    Let me start by saying that UDPP was always my HG. When Too Faced came out with this, I was pretty pessimistic about it working as well as my beloved UDPP. I mean, NOTHING ever creased when I used...

    About reviewer (8 reviews)

    Age30-35

    SkinOily, Fair, Cool

    HairRed, Straight, Fine

    EyesGreen

    Related Searches
    Too Faced / Eye Primer
    Water-proof
    Vitamin E