Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    GlitzedandGlammed

    14 years ago

    This product is AMAZING!! I use it whenever I apply shadow and it works amazing. This was my first eye shadow primer and I hope all can compare to this. The product is slightly expensive, but it...

    About reviewer (3 reviews)

    AgeUnder 18

    SkinNormal, Fair-Medium, Not Sure

    HairBrunette, Other, Other

    EyesGreen

    5.0
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    from
    heytheresanti

    14 years ago

    This is my first eye shadow primer so I don't have much to compare to, but this is simply amazing in my opinion. I was going back and forth about buying it because of the price but am so glad I...

    About reviewer (1 reviews)

    AgeUnder 18

    SkinCombination, Fair

    HairBrunette

    EyesBrown

    5.0
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    from
    sweetlaney

    14 years ago

    bought this product for first time yesterday applied it today at about 1pm it's now 9.30pm and my eye shadow is just starting to crease a teent bit!!! i can't believe how brilliant it has worked! i...

    About reviewer (6 reviews)

    Age36-43

    SkinCombination, Olive, Not Sure

    HairBrown, Curly, Medium

    EyesBrown

    3.0
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    from
    natalielouiseee

    14 years ago

    Not sure whether I've reviewed this before but, here's my current opinion. It's a good product because it doesn't crease, stops eyeliner from smudging, etc. But I don't like it because its hard...

    About reviewer (118 reviews)

    AgeUnder 18

    SkinNormal, Fair, Cool

    HairBrunette, Curly, Coarse

    EyesBlue

    4.0
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    from
    mainly711

    14 years ago

    I definitely like this product, and I would buy it again. Pros: 1. Evens out eyelid skin color and blemishes 2. Helps shadows appear brighter 3. Keeps shadow on...

    About reviewer (5 reviews)

    AgeUnder 18

    SkinCombination, Fair

    HairBrown

    EyesBlue

    3.0
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    from
    gummy14

    14 years ago

    I liked it at first but then I notice my makeup was creasing. It feels nice on the skin and it applies smoothly. The other thing is that it tends to separate. When I squeeze it the oil comes out...

    About reviewer (6 reviews)

    Age25-29

    SkinAcne-prone, Fair-Medium, Not Sure

    HairBlack, Other, Other

    EyesBrown

    5.0
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    from
    ZebraPrints

    14 years ago

    Love this stuff! It works just as good as the UDPP but way better packaging, I will be purchasing this from now on! =)

    About reviewer (111 reviews)

    Age19-24

    SkinNormal, Fair, Not Sure

    HairBrunette, Wavy, Fine

    EyesBrown

    5.0
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    from
    cbear1992

    14 years ago

    good reviews it must b good where can u buy it in ireland ?????????

    About reviewer (2 reviews)

    Age19-24

    SkinCombination, Olive

    HairBlond

    EyesGreen

    5.0
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    from
    ellemck1

    14 years ago

    I love this! Unlike some other primers I used, this doesn't have a nasty, grainy feel to it (yuck), and the packaging is way more practical, I don't have to depot it to get all of the product. This...

    About reviewer (19 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Neutral

    HairBrunette, Wavy, Medium

    EyesBlue

    5.0
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    from
    nanimo8

    14 years ago

    I love this because.. IT WORKS! haha now im not afraid to wear eyeshadows and i dont have to worry bout it creasing and you dont need to use hardly any! just have to keep my eyes closed until it...

    About reviewer (9 reviews)

    AgeUnder 18

    SkinCombination, Fair, Not Sure

    HairBrunette, Other, Other

    EyesGreen

    5.0
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    from
    littleflip66

    14 years ago

    I was choosing between this and UDPP, but based on comments about UDPP's packaging, I got this instead. I haven't used it much, but the times I have used it, I've been able to wear my eyeshadow...

    About reviewer (32 reviews)

    Age25-29

    SkinAcne-prone, Tan, Not Sure

    HairBlack, Straight, Fine

    EyesBrown

    5.0
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    from
    AgentSolitude

    14 years ago

    Wonderful! I used to have major problems with creasing eyeshadow after a few hours of wear. At first I thought it was the drug store brands and so I switched over to Smashbox. Smashbox held up a...

    About reviewer (3 reviews)

    Age19-24

    SkinOily, Medium, Not Sure

    HairBlack, Other, Other

    EyesBrown

    4.0
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    from
    PaleBrunette

    14 years ago

    I got this tube as part of a set. It does a fine job at keeping eyeshadow in place. I will look for other sets that include this product, but for the price nothing really comes close to my HG...

    About reviewer (390 reviews)

    Age44-55

    SkinNormal, Fair-Medium, Cool

    HairBrunette, Wavy, Fine

    EyesGray

    5.0
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    from
    cclovex

    14 years ago

    Shadow insurance is my favorite primer. I used this before I tried UDPP and I seriously thought I was going to like UDPP better but NO. I love my too faced. its so silky smooth.glides on flawlessly...

    About reviewer (40 reviews)

    AgeUnder 18

    SkinOily, Medium, Not Sure

    HairBrown, Wavy, Medium

    EyesBrown

    2.0
    Created with Sketch.
    from
    KaiserMimiVII

    14 years ago

    I tried this product after becoming increasingly annoyed with UDPP's packaging. I figured that my eyes weren't particularly oily or anything, so I should give this a try. Gah, never again. First...

    About reviewer (173 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Warm

    HairBlack, Straight, Fine

    EyesBrown

    5.0
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    from
    Rachelesque

    14 years ago

    This is the only eyeshadow primer I've tried, so I can't speak to how well it works in comparison to other primers. It works wonders on me. I bought so many different colors over the years,...

    About reviewer (78 reviews)

    Age30-35

    SkinSensitive, Fair, Cool

    HairRed, Curly, Medium

    EyesBlue

    5.0
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    from
    vidadeashley

    14 years ago

    I'm so glad I finally decided to invest in this product! I don't know how I ever went without it! I actually couldn't decide whether to get Urban Decay or Too Faced, but I decided on Too Faced...

    About reviewer (8 reviews)

    Age19-24

    SkinCombination, Fair, Neutral

    HairBlond, Straight, Fine

    EyesBlue

    2.0
    Created with Sketch.
    from
    heysailor

    14 years ago

    I love too faced cosmetics, but I didn't care for this primer. I received this with a Too Faced shadow palette. It has a flesh toned nude matte color. I found the texture to be watery which I...

    About reviewer (28 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Not Sure

    HairRed, Other, Other

    EyesGreen

    5.0
    Created with Sketch.
    from
    stability17

    14 years ago

    best primer. easy to apply. nothing to depot. keeps shadow on all day.

    About reviewer (15 reviews)

    AgeUnder 18

    SkinCombination, Fair

    HairRed

    EyesHazel

    4.0
    Created with Sketch.
    from
    Adriana265

    14 years ago

    This stuff keeps my shadows on pretty much all day. No fading, creasing...and it's very moisturising on my sensitive eyelids too - unlike urban decay which dryed my lids out. My shadows blend...

    About reviewer (378 reviews)

    Age19-24

    SkinNormal, Fair-Medium, Warm

    HairBlack, Straight, Medium

    EyesBrown

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