Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    3.0
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    from
    Miaoudeminou

    14 years ago

    I've purchased this twice now. The tube lasts me about 9months to a year. That's not that bad for $18 USD. I just have to say that I never noticed my eyeshadow looking better or lasting longer with...

    About reviewer (743 reviews)

    Age19-24

    SkinCombination, Fair, Warm

    HairBrown, Wavy, Medium

    EyesHazel

    5.0
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    from
    pompomgrl81

    14 years ago

    I tried this product based upon a reco from a friend when I told her I always have a problem with my shadows creasing. She gave me a sample and I tried it - I have to say I can't believe I never...

    About reviewer (7 reviews)

    Age25-29

    SkinCombination, Fair

    HairBrown

    EyesBlue

    5.0
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    from
    CarrieLynnJ

    14 years ago

    I bought this at Ulta in the little trial tube for around $8. I can see this lasting me a LOOOONG time. I have used it for 4 days straight and I love it. I have used it with cream shadow, powder...

    About reviewer (181 reviews)

    Age36-43

    SkinNormal, Fair-Medium, Neutral

    HairBrown, Wavy, Fine

    EyesBlue

    3.0
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    from
    poopichia

    14 years ago

    It made my eyeshadow stay and does help the eyeshadow not settle into the crease but it seems to work better with cream shadows rather than powder. It got the powders all cakey and I looked like I...

    About reviewer (21 reviews)

    Age36-43

    SkinAcne-prone, Fair-Medium

    HairBlack

    EyesBrown

    2.0
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    from
    woahitsbrooke92

    14 years ago

    I tried UDPP because of it's rave reviews, but it truly let me down. So I thought I would try this one out. I'm glad I didn't pay for it, and instead got it in a swap. I have seen numerous videos...

    About reviewer (59 reviews)

    AgeUnder 18

    SkinOily, Fair, Neutral

    HairBrunette, Wavy, Medium

    EyesBrown

    5.0
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    from
    gorbe

    14 years ago

    Without primer, my eyeshadow vanishes within, like, an hour. UDPP prolonged this to like, three hours. Still not very impressive. This primer, on the other hand, much better! I put my makeup on at...

    About reviewer (568 reviews)

    Age19-24

    SkinDry, Olive, Warm

    HairBrown, Wavy, Fine

    EyesGreen

    4.0
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    from
    chaovivi

    14 years ago

    I chose this over Urban Decay's primer potion because of two reasons, (1) its cheaper and (2) it's in a convenient squeezable tube. I do like this primer, I haven't seen any creasing ever since I...

    About reviewer (50 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium, Warm

    HairBlack, Other, Other

    EyesBlack

    4.0
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    from
    petitebabygirl

    14 years ago

    Mac Prep & Prime Eye creased my shadows after a few hours, and so I bought this over Urban Decay because of the packaging. It keeps my shadows from creasing until I remove my makeup. I just wish it...

    About reviewer (15 reviews)

    Age19-24

    SkinOily, Fair, Neutral

    HairBrown, Wavy, Fine

    EyesBrown

    2.0
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    from
    chayaNY

    14 years ago

    I have this a while now but rarely use and when I do its often not for the intended use. I like pixi epoxy better, though that's too sticky, but here's why this doesn't work for me; -shimmery,...

    About reviewer (619 reviews)

    Age

    SkinSensitive, Fair-Medium, Warm

    HairBrown, Wavy, Medium

    EyesBrown

    5.0
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    from
    uraznbabygurl

    14 years ago

    I'm sooo glad I finally invested in a "higher end" primer. ELF's and NYX's primers were decent, though they would not last me a whole school day especially if it was 90+ degrees outside. With...

    About reviewer (305 reviews)

    Age19-24

    SkinVery Oily, Fair-Medium, Warm

    HairBlack, Straight, Medium

    EyesBrown

    5.0
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    from
    missdollparts

    14 years ago

    I love this primer so much, eyeshadow is worthless without it. This is a MUST HAVE. They could do a better job on the packaging though, the primer exploded out the top when I was squeezing it.I...

    About reviewer (1 reviews)

    Age19-24

    SkinOily, Fair

    HairBlond

    EyesBrown

    4.0
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    from
    alisdr

    14 years ago

    This stuff is amazing at keeping your shadows from creasing, fading, smearing and all that stuff. It's easy to apply and the packaging is super cute and practical. Only problem I had with it is...

    About reviewer (12 reviews)

    Age19-24

    SkinDry, Medium, Warm

    HairBlack, Relaxed, Medium

    EyesBrown

    5.0
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    from
    Lomelindi

    14 years ago

    This is the first high-end primer I've used, and it is, without a doubt, perfect. It's super easy to put on, doesn't even need time to dry, and keeps my lids from creasing for well over 12 hours,...

    About reviewer (387 reviews)

    Age19-24

    SkinOily, Fair-Medium, Warm

    HairBlack, Straight, Medium

    EyesBlack

    5.0
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    from
    grldollies

    14 years ago

    Too Face - Shadow Insurance, eyelid primer. It’s a little expensive but you get what you pay for. Quality - I never ever have eye creases and my eye make up will stay on perfectly till I take it...

    About reviewer (39 reviews)

    Age44-55

    SkinOily, Olive, Neutral

    HairBrunette, Straight, Fine

    EyesGreen

    5.0
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    from
    xleahcarx

    14 years ago

    This is my personal favorite eye primer. I have oily lids and this helps and it totally keeps my eyeshadow on for what seems like forever. This is a great product that I will use always. I really...

    About reviewer (267 reviews)

    Age19-24

    SkinOily, Fair, Not Sure

    HairBlond, Straight, Medium

    EyesBlue

    5.0
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    from
    joongielover

    14 years ago

    Great product and it works on me. I have somewhat oily lids and tfsi works for a long time. I have makeup on for longer than 10 hours and I'd say by then, my eyeshadow creased, but for the majority...

    About reviewer (36 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium, Cool

    HairBlack, Wavy, Coarse

    EyesBrown

    4.0
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    from
    Rumz

    14 years ago

    This is a really good alternative to UDPP, although for me UDPP lasts that extra couple of hours longer its just not worth the drying out, cutting in half hassle, plus i need to use a tiny bit of...

    About reviewer (40 reviews)

    Age19-24

    SkinCombination, Dark, Not Sure

    HairBlack, Other, Other

    EyesBlack

    5.0
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    from
    melonbaobao

    14 years ago

    An excellent primer for the eye area. I use it underneath my Bobbi Brown Gel eyeliner and I can see a difference! Even for my oily eyelids the eyeliner will stay put the whole day. If I don't use...

    About reviewer (31 reviews)

    Age25-29

    SkinCombination, Medium, Not Sure

    HairBlack, Straight, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    estel

    14 years ago

    This is the first eyeshadow primer I have tried - I picked it up based on the reviews here - and I love it. I have pretty oily eyelids. Before, I used to get to the end of the day and find my...

    About reviewer (24 reviews)

    Age25-29

    SkinCombination, Fair, Cool

    HairBrunette, Curly, Medium

    EyesBrown

    1.0
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    from
    KnightKat

    14 years ago

    Seemed too good to be true..yeah,this was a waste of time,and money for me.Drug store foundation,powder,and most any other setting medium I've tried works better than this as an eye lid 'primer'.It...

    About reviewer (10 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Neutral

    HairBrunette, Wavy, Medium

    EyesBrown

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