Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    Shoppingisasport

    13 years ago

    I see you, beauty junkie girl! I see you at Ulta eyeing that Urban Decay potion mumbo jumbo. And I wish I could send a little makeup angel down to guide you gently away from that stuff, toward the...

    About reviewer (74 reviews)

    Age19-24

    SkinOily, Medium, Neutral

    HairBrunette, Wavy, Coarse

    EyesGreen

    5.0
    Created with Sketch.
    from
    bebopyasha

    13 years ago

    This is a great primer! The product is nice and creamy, which means you are able to spread a small amount throughout your lid. My eyeshadow stays perfect all day long, even in hot weather. I've had...

    About reviewer (6 reviews)

    Age19-24

    SkinOily, Fair-Medium, Not Sure

    HairBrown, Wavy, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    NerdyGirl

    13 years ago

    Truly prefer this to UDPP, but prefer the NARS primer to this one. Prevents creasing, increases longevity of eyeshadows and can increase the intensity of the colors. Works great on my oily lids, no...

    About reviewer (55 reviews)

    Age19-24

    SkinAcne-prone, Fair, Cool

    HairBrunette, Straight, Medium

    EyesGreen

    5.0
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    from
    ktmay6

    13 years ago

    Really does prevent creasing.. I have oily skin and my make-up lasts all day with this!

    About reviewer (20 reviews)

    Age19-24

    SkinCombination, Fair

    HairBrown

    EyesGreen

    3.0
    Created with Sketch.
    from
    ShirlynnFusion

    13 years ago

    Wouldn't buy this product again because it's not creamy enough or me. I have to use this AND a cream base for my primer. It helps make my makeup last longer but I would still like one that I can...

    About reviewer (56 reviews)

    Age19-24

    SkinOily, Medium

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    aperfectdisplay

    13 years ago

    This is a fantastic staple in my routine. I can't be without this product. Eyeshadows stay bright, vibrant and crease/cake free all day. This is very comparable to urban decay's primer potion...

    About reviewer (32 reviews)

    Age25-29

    SkinSensitive, Fair, Cool

    HairBlond, Wavy, Fine

    EyesBlue

    4.0
    Created with Sketch.
    from
    browneyessmiles

    13 years ago

    I have oily crease and this definitely keeps my shadow on for longer. I got this in a sample along with the 500 pt eye love palette. The only thing I would warn other users of is that it looks too...

    About reviewer (236 reviews)

    Age25-29

    SkinNormal, Fair-Medium, Warm

    HairBlack, Wavy, Medium

    EyesBrown

    5.0
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    from
    nordavind

    13 years ago

    What can I say that hasn’t been said before? This product changed my vision of make-up. I wear contact lenses and my eye make-up is fading within a couple of hours if I don’t use a primer. This...

    About reviewer (43 reviews)

    Age25-29

    SkinSensitive, Fair, Cool

    HairBrunette, Straight, Medium

    EyesBlue

    5.0
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    from
    ritzsharan

    13 years ago

    Love...Love...Love...Love...Love....Love!!!! Having the oiliest skin possible this is a a lifesaver and much more...How i wish i had started using this instead of the UDPP which just doesn't do...

    About reviewer (5 reviews)

    Age25-29

    SkinVery Oily, Medium, Warm

    HairBlack, Other, Other

    EyesBlack

    3.0
    Created with Sketch.
    from
    Catkins

    13 years ago

    I had really high hopes for this product but am really dissapointed. I love UDPP but the packaging sucks! I read so many good things about SI and finally got my hand on one. Well - it does bring...

    About reviewer (39 reviews)

    Age30-35

    SkinAcne-prone, Other

    HairBrunette

    EyesBrown

    5.0
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    from
    chocolate4amy

    13 years ago

    One thing that I have to warn people about is that for me, this product did actually take some time for my eyelids to adjust to. Meaning that for the first week, my eyeshadows did still crease but...

    About reviewer (4 reviews)

    AgeUnder 18

    SkinOily, Fair-Medium, Warm

    HairBrown, Relaxed, Medium

    EyesHazel

    5.0
    Created with Sketch.
    from
    BluegrassGal

    13 years ago

    This is my favorite primer I've ever used!! It keeps the eyeshadow looking vibrant and fresh with absolutely no creasing ALL DAY!! I've used several different primers including UDPP and this is...

    About reviewer (31 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium, Warm

    HairBrunette, Wavy, Coarse

    EyesBlue

    5.0
    Created with Sketch.
    from
    marshmello

    13 years ago

    I LOVE this and use it everyday. I rarey reach for my UD Primer Potion anymore as I find this easier to use with the squeez tube. Mine came with the TF Insurance Policy pallet so it was a great...

    About reviewer (726 reviews)

    Age36-43

    SkinNormal, Dark

    HairBlack

    EyesBrown

    1.0
    Created with Sketch.
    from
    Mazzy1981

    13 years ago

    I didn't have any trouble with the consistency of the product which I am glad about and I love the packaging over UDPP. But unfortunately this just didn't work for me. I have pretty oily lids and...

    About reviewer (8 reviews)

    Age25-29

    SkinDry, Olive, Warm

    HairOther, Wavy, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    anastacy

    13 years ago

    Worth the money hands down. I love this stuff.This does not budge from my eyes. I live in the Caribbean which is very hot and my e/s lasts all day because of this (even the cheap ones). I love the...

    About reviewer (216 reviews)

    Age25-29

    SkinCombination, Dark, Warm

    HairBrunette, Relaxed, Medium

    EyesBrown

    3.0
    Created with Sketch.
    from
    jasamma

    13 years ago

    This product is really good in terms of the color it brings out. It stays put, it really brings out the true color of the eyeshadow. However, for some reason, this product made the center of my...

    About reviewer (11 reviews)

    Age25-29

    SkinOther

    HairOther

    EyesOther

    5.0
    Created with Sketch.
    from
    Yamada70

    13 years ago

    I hv always thought primers were a gimmick as my 1st primer from Neopolean Perdis primer did nothing for me & gave me a rash instead. I got this from a limited edition pack I purchased & I...

    About reviewer (110 reviews)

    Age30-35

    SkinDry, Fair, Warm

    HairBlack, Straight, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    barigirl

    13 years ago

    This is an amazing product! I used to avoid wearing eyeshadow because it would crease before I even left the house! Now colors stay true and last till I wash them off at night! It is expensive for...

    About reviewer (8 reviews)

    Age36-43

    SkinCombination, Fair-Medium, Neutral

    HairBlack, Straight, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    Marissa1327

    13 years ago

    I love Too Faced Shadow Insurance! UDPP never worked for me. Shadow Insurance does just what it's supposed to. By the end of the day my eye makeup still looks great. I will definitely buy again...

    About reviewer (8 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Warm

    HairBrunette, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    doctordoom

    13 years ago

    love this primer! keeps my shadow put for hours and hours. great on my sensitive eyes(udpp made my lids BURN!). will purchase again.

    About reviewer (58 reviews)

    Age19-24

    SkinCombination, Fair, Neutral

    HairBlond, Wavy, Medium

    EyesHazel

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