Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    Chattnchick3

    13 years ago

    I love this eyeshadow primer. Compared to urban decays primer potion this one wins hands down. The tube is very hygenic and travel friendly. This product is very long lasting-i put it on before...

    About reviewer (69 reviews)

    AgeUnder 18

    SkinAcne-prone, Fair, Not Sure

    HairBrunette, Other, Other

    EyesBrown

    5.0
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    from
    katrinasmom

    13 years ago

    I use this and the Urban Decay primers for the eye. I like the Too Faced Shadow Insurance better. I like the ease of application and the consistency of the product. My Shadow Insurance came as...

    About reviewer (5 reviews)

    Age36-43

    SkinVery Oily, Medium

    HairBrown

    EyesBlack

    5.0
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    from
    Cherryskin

    13 years ago

    Works perfectly for me. Anchors my shadow for the whole day. I only need a TINY amount (the size of half a sesame seed!) for both lids, so I expect it'll last me years. The only downside is that...

    About reviewer (8 reviews)

    Age36-43

    SkinCombination, Fair-Medium, Cool

    HairBrunette, Kinky, Fine

    EyesBrown

    2.0
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    from
    Evvyness

    13 years ago

    I dont like this stuff, for the price i pay for it i want it to work. for me it creased after like a couple hours and i tried so many ways to make it work and nothing changed it. i would recommend...

    About reviewer (11 reviews)

    AgeUnder 18

    SkinDry, Fair-Medium, Not Sure

    HairBrown, Other, Other

    EyesHazel

    5.0
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    from
    pixiedustpb

    13 years ago

    this and Ultima II is my go to eye primers!

    About reviewer (28 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Warm

    HairBrunette, Curly, Coarse

    EyesHazel

    5.0
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    from
    gommiebears

    13 years ago

    Previously I purchased the Urban Decay eyeshadow and that one did not work for me. It has this strong paint smell and it doesn't make my shadows last on my lids. I went to Sephora and asked if...

    About reviewer (434 reviews)

    Age25-29

    SkinSensitive, Dark, Cool

    HairBlack, Kinky, Fine

    EyesBrown

    5.0
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    from
    LovePinkxo

    13 years ago

    I love this primer. I also have Urban Decays and prefer this one much more. The texture of this primer is perfect and it somehow keeps my skin matte yet not dry. It's like a velvety smooth finish...

    About reviewer (27 reviews)

    Age25-29

    SkinCombination, Tan, Neutral

    HairBrunette, Other, Medium

    EyesBlue

    5.0
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    from
    Simms85

    13 years ago

    Last night I went to the bar with my girls. As it was a night out, I did my makeup in a very dramatic fashion. My personal aesthetic can border on kind of hipster, which means every now and again I...

    About reviewer (10 reviews)

    Age25-29

    SkinDry, Fair-Medium, Not Sure

    HairBrown, Other, Other

    EyesBrown

    2.0
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    from
    BrightLux

    13 years ago

    This might be a good eyeshadow base/primer, but I won't get near it anymore - why? It caused the worst case of ingrown hairs under my brows - ever! So watch out, if this is what's started to...

    About reviewer (4 reviews)

    Age44-55

    SkinVery Oily, Fair, Neutral

    HairBrunette, Curly, Coarse

    EyesGreen

    5.0
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    from
    adesto

    13 years ago

    This is the first time I have used a primer and now I wish I had tried this earlier. I have oily lids and have always creased, but a tiny bit of this makes a huge difference as my shadow lasts well...

    About reviewer (15 reviews)

    Age44-55

    SkinAcne-prone, Fair-Medium, Cool

    HairBrunette, Straight, Fine

    EyesGreen

    5.0
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    from
    1Sweetnessily

    13 years ago

    really good primer ! eyeshadow never creases or fades and i use such a small amount. packaging is nice, small so its easy to carry.... price could be better but i will buy it again ! :)

    About reviewer (1 reviews)

    AgeUnder 18

    SkinOily, Fair-Medium

    HairBrunette

    EyesGreen

    5.0
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    from
    Plinko

    13 years ago

    I'm glad I discovered this. I though Urban Decay's shadow primer was good, but I hated the packaging and was bothered by how tight it made my eyelids feel. As far as I'm concerned, Too Faced has...

    About reviewer (88 reviews)

    Age30-35

    SkinDry, Fair, Cool

    HairBlond, Straight, Fine

    EyesBrown

    5.0
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    from
    emmyn123

    13 years ago

    I read many reviews on this product and i wasnt sure if i should get it or not. But i decided i needed a new primer and i would rather get this than UDPP, because of its tube packaging. This is a...

    About reviewer (7 reviews)

    AgeUnder 18

    SkinNormal, Fair-Medium, Not Sure

    HairBlond, Wavy, Fine

    EyesBrown

    5.0
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    from
    LOVEalyssa

    13 years ago

    I LOVE this stuff (: It is a little expensive, about $20 for this little tube, but it will last you a long time. Shadow Insurance is so amazing and will never ever crease on you. It's also so...

    About reviewer (3 reviews)

    Age19-24

    SkinAcne-prone, Fair, Not Sure

    HairBrunette, Straight, Medium

    EyesHazel

    3.0
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    from
    NualaMaria

    13 years ago

    Seems like Im the only person who dosent really like this product. Prefer my MAC paint pots as an eyeshadow base any time, only got this after reading all the rave reviews on it. I agree that it...

    About reviewer (13 reviews)

    Age30-35

    SkinCombination, Medium

    HairBrunette

    EyesBrown

    5.0
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    from
    ahs767

    13 years ago

    This is my absolute favorite eyeshadow primer. Before this I was using the Urban Decay Primer Potion, which I liked but didn't seem to last all day for me. This is really lightweight and sets a...

    About reviewer (39 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium, Warm

    HairBrown, Wavy, Fine

    EyesBrown

    5.0
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    from
    Insidia

    13 years ago

    This has worked beautifully for me for a number of years now and I'll definitely keep purchasing it. It works exactly as advertised -- no eyeshadow creasing or fading all day.

    About reviewer (19 reviews)

    Age19-24

    SkinCombination, Fair, Warm

    HairBlack, Straight, Fine

    EyesBlack

    5.0
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    from
    lipglossaddict93

    13 years ago

    This is my favorite eyeshadow primer and I have tried many (urban decay, benefit, NYX, and MAC paint pots). No other primer makes my eyeshadow last as long as this one, I work 8 hour shifts then go...

    About reviewer (21 reviews)

    AgeUnder 18

    SkinOily, Olive

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    gigglymonkiez

    13 years ago

    OH THIS PRODUCE IS SO WORTH IT. I LOVE SHADOW INSURANCE SO MUCH. My eyeshadow stays on ALL DAY with this. I will probably keep on buying this till I die. I only recently in the past few months been...

    About reviewer (14 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Cool

    HairBlack, Straight, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    emmaanne001

    13 years ago

    Unless I use all of this product up and can't find a cheaper alternative, I will probably repurchase. It really does keep my eyeshadows on pretty well. I'm pleased. The product itself is a...

    About reviewer (15 reviews)

    AgeUnder 18

    SkinNormal, Fair-Medium

    HairBrown

    EyesBrown

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