63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


4.0
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from

14 years ago

In my quest for a mascara that lengthens and adds volume, this is almost perfect. It takes about 2 coats and it pretty much does what it states. No flaking, no clumping, adds length, loses some...

About reviewer (9 reviews)

Age30-35

SkinCombination, Tan

HairBrown

EyesBrown



3.0
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14 years ago

It was alright but there are better and cheaper mascaras than this.

About reviewer (280 reviews)

Age19-24

SkinAcne-prone, Olive, Not Sure

HairBlack, Straight, Coarse

EyesBrown


4.0
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14 years ago

this is my favorite mascara and it actually does what is say it does. For me, one coat is not enough; i put on two coats because then i feel like it is really giving my lashes the lenght and...

About reviewer (34 reviews)

Age19-24

SkinNormal, Fair, Neutral

HairRed, Wavy, Medium

EyesHazel


4.0
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14 years ago

This is my current mascara. I like it a lot, however if I dont wipe the brush off with a tissue before I use it there is waaaaay too much product and it gets very clumpy and spider-leggy looking....

About reviewer (64 reviews)

Age25-29

SkinOily, Fair, Cool

HairBlond, Straight, Fine

EyesBrown


3.0
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14 years ago

This mascara is OK - when you use it at the beginning it actually is fine, but I find the product isn't good for more than a month using it nearly every day or at least 5 times a week. It seems to...

About reviewer (97 reviews)

Age56 & Over

SkinCombination, Fair, Not Sure

HairBlond, Other, Other

EyesBlue


4.0
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14 years ago

This holds the curl well and adds lots of volume. I also like that it doesn't make my lashes crispy. I like that the brush is a real brush and feels gentle on the lashes. If it were cheaper it...

About reviewer (274 reviews)

Age30-35

SkinDry, Medium, Not Sure

HairBrown, Other, Other

EyesBrown


5.0
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14 years ago

holy smokes...i love this mascara!!! my lashes have never looked this awesome. they look super long, thick, clump free and the curl stays all day. i also love that it's chemical free. i wear...

About reviewer (168 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBlond, Straight, Medium

EyesGreen


4.0
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from

14 years ago

My best friend gave me one of these mascaras and I loved it! When I first started using it, it gave me seriously long, full, incredible lashes. The only negative is that it seemed to dry out...

About reviewer (7 reviews)

Age36-43

SkinCombination, Fair-Medium, Neutral

HairRed, Wavy, Medium

EyesBlue


4.0
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14 years ago

Good mascara all around for length + volume, haven't really noticed the conditioning or curling aspects of it. Doesn't clump too much, lasts a long time, looks great on the lower lash line. I like...

About reviewer (340 reviews)

Age25-29

SkinSensitive, Olive

HairBlack

EyesBlack


5.0
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14 years ago

Love Love Love this mascara!!! good lengthening mascara I prefer this over mally's brand. I o have long lashes but once I apply this mascara and it looks like I have long lashes. I would recommend...

About reviewer (17 reviews)

Age25-29

SkinAcne-prone, Other

HairBlack

EyesBrown


4.0
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14 years ago

I got this through QVC in a 2-pack for a cheaper price. The demonstrations on TV made this look like the perfect mascara. For me, it is very good. I get good length and curl without having to...

About reviewer (12 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBrunette, Wavy, Medium

EyesGreen


4.0
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14 years ago

This is a good mascara. I like that is all natural and it doesn't a great job make my lashes look long and full. It does flake a bit.

About reviewer (267 reviews)

Age19-24

SkinOily, Fair, Not Sure

HairBlond, Straight, Medium

EyesBlue


5.0
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14 years ago

i love love this mascara! i got it in a tarte kit with their inner rim eyeliner both in travel size. i wanted to try the small ones first but i will defiantly buy both in full size! my lashes are...

About reviewer (8 reviews)

Age19-24

SkinCombination, Fair-Medium

HairRed

EyesBrown


5.0
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from

14 years ago

Great mascara! Makes my lashes really feathery, but also dark and voluminous. Haven't really noticed that it holds curl too well, but that wasn't my main goal when I bought this. I really like...

About reviewer (18 reviews)

Age25-29

SkinNormal, Fair

HairBlond

EyesGreen


4.0
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14 years ago

I like this mascara. Does a great job at darkening the lashes as well as adding volume. My lashes also seem thicker but not 100% fuller (which is what I love) Overall I think this mascara is very...

About reviewer (198 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBlack, Other, Other

EyesBrown


5.0
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14 years ago

I absolutely looooooove this mascara! I have very sensitive eyes, and most other mascaras would give me blurry vision (not good when you're trying to drive to the club at night!). With this, no...

About reviewer (1 reviews)

Age30-35

SkinNormal, Medium

HairBrown

EyesBrown


3.0
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14 years ago

I thought this was ok, I have had better.

About reviewer (13 reviews)

Age25-29

SkinAcne-prone, Tan, Not Sure

HairBrunette, Kinky, Coarse

EyesBrown


4.0
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from

14 years ago

I haven't worn many mascaras but since a less chemical product is most definitely appealing to me and the reviews seemed promising I handed over $20 and bought this mascara about 2 years ago. I am...

About reviewer (24 reviews)

Age

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown


4.0
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14 years ago

In the great hunt for a safe mascara, Tarte has been my first good find. Jane Iredale was a disappointment. I don't like the silly package at all, it's not very earth-friendly, and it probably adds...

About reviewer (4 reviews)

Age44-55

SkinCombination, Fair

HairBrown

EyesBlue


5.0
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14 years ago

YES YES YES!! Omg! I LOVE this stuff! I have tried dozens, and dozens of mascara, and none of them compare to this one! It separates my lashes unlike anything I've ever tried, it truly does curl...

About reviewer (84 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Curly, Coarse

EyesBrown