78%
would repurchase
3.9/5
package quality

price range

description

ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Fragrance/Parfum, Disodium Phosphate, Glycol Stearate, Ricinoleamidopropyl Ethyldimonium Ethosulfate, Cocamide Mea, Linoleamidopropyl PG Dimonium Chloride Phosphate, Glycerin, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Hydrolyzed Vegetable Protein, Tetrasodium EDTA, Methylparaben, Citric Acid, Methylchloroisothiazolinone, Methylizothiazolinone, EXT. Violet 2, Cl 60730, Violet 2, Cl 60725.

Reviews

Reviews


4.0
Created with Sketch.

10 years ago

I recently purchased the brunette/ red formula. My hair is naturally medium brown, and I use a mixture of henna and cassia on it every 4-6 weeks or so. Many grays are creeping in (which turn...

About reviewer (451 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrown, Wavy, Fine

EyesBrown



3.0
Created with Sketch.
from

10 years ago

I used this when I briefly had blonde hair, and it does seem to help bring down any brassy tones. I'm back to red, and probably won't buy this again. However, I still have some on my shelf and...

About reviewer (734 reviews)

Age36-43

SkinSensitive, Fair, Neutral

HairRed, Wavy, Medium

EyesGreen


4.0
Created with Sketch.
from

11 years ago

So this is my day one review of this product. Let me give you some history on my hair. It was black for about a year, then red, for about a year, now I want to be platinum blonde. Much to my...

About reviewer (23 reviews)

Age25-29

SkinDry, Fair-Medium, Cool

HairBrunette, Curly, Medium

EyesBlue


4.0
Created with Sketch.

11 years ago

I am a licensed cosmetologist, and I use Paul Mitchell color in the salon. I used to get the Paul Mitchell Platinum Blonde toning shampoo from my color representative. It smelled nice and worked...

About reviewer (3 reviews)

Age19-24

SkinAcne-prone, Medium, Not Sure

HairBlond, Wavy, Fine

EyesBrown


5.0
Created with Sketch.

11 years ago

I have thick, naturally jet black hair. I have extensive balayage which has added a significantly light brown/golden overlay. If anyone's colour is going to alter, go brassy, or fade, its mine, my...

About reviewer (45 reviews)

Age19-24

SkinAcne-prone, Medium, Neutral

HairBlack, Kinky, Coarse

EyesHazel


4.0
Created with Sketch.

11 years ago

This is a great purple shampoo for us blondes to remove any of those nasty yellow or brassy tones that we can get in our hair. Purple on the color wheel is the opposite of yellow and will...

About reviewer (47 reviews)

Age30-35

SkinNormal, Fair-Medium, Warm

HairBlond, Wavy, Medium

EyesGreen


4.0
Created with Sketch.

11 years ago

Oh I have a love-hate relationship with this product. After being introduced to this in 5th grade after a brown hair dye/orange streaked disaster, I forever remembered this as being a smelly...

About reviewer (218 reviews)

Age19-24

SkinOily, Medium, Not Sure

HairBlond, Other, Fine

EyesBlue


1.0
Created with Sketch.

11 years ago

My stylist recommended this shampoo and conditioner to take the brassiness out of my hair. The Sally's cashiers also confirmed that it'd be great because that's what they use. My BFF was the ONLY...

About reviewer (54 reviews)

Age30-35

SkinCombination, Medium, Cool

HairBrunette, Wavy, Coarse

EyesHazel


5.0
Created with Sketch.

11 years ago

Just starting using it. My hairs already pretty white just has a lot of yellow in it. Trying to get it to be completely white. I can tell quite a bit of difference so far. I imagine after long term...

About reviewer (8 reviews)

Age19-24

SkinCombination, Fair-Medium

HairOther

EyesBlue


4.0
Created with Sketch.

11 years ago

This is a great shampoo: it does exactly what it's supposed to on bleached or greying hair. I always try to keep a bottle around for when I get highlights. However, I'm trying to transition off...

About reviewer (16 reviews)

Age19-24

SkinOily, Fair, Neutral

HairBlack, Wavy, Fine

EyesGray


5.0
Created with Sketch.

11 years ago

I have been using this product on and off for years and love it! It is one of those hair products that you can depend on. I have started using this again because I used a natural instead of ash...

About reviewer (1099 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBlond, Wavy, Medium

EyesGreen


4.0
Created with Sketch.

11 years ago

I have been using this shampoo for a long time. It worked well with my virgin ash blonde hair and platinum highlights in it and works well now with my orange brassy blonde level 7-8, since I went...

About reviewer (7 reviews)

Age25-29

SkinOily, Fair-Medium, Not Sure

HairBlond, Straight, Fine

EyesBlue


4.0
Created with Sketch.
from

11 years ago

I bought this in hope to get a silver-like hair color with a tint of purple (yes, I'm "weird" like that). Well I would be happy just to get ash blonde hair. I had a very brassy blonde color since I...

About reviewer (2 reviews)

Age19-24

SkinSensitive, Fair-Medium

HairBlond

EyesBlue


5.0
Created with Sketch.

11 years ago

Only purple shampoo I'll use. Really does the trick. I use it about once a week (or every 2-3 washes) and follow up with my Ice Cream hair mask for Grey/Silver hair, mixed with a bit of deep...

About reviewer (48 reviews)

Age19-24

SkinSensitive, Fair, Warm

HairBlond, Straight, Fine

EyesGreen


5.0
Created with Sketch.

11 years ago

Update 2: painted and left on as described below could make ends whitish lavender and keep roots blonde if different porosity in hair. I don't mind and it evens out nicely when dry. I am...

About reviewer (389 reviews)

Age30-35

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel


5.0
Created with Sketch.

11 years ago

I *love* this shampoo! I have naturally medium-darkish blonde hair that I highlight to very light blonde. Because my hair is naturally quite light, and I only have to get highlights 2-3x per year,...

About reviewer (20 reviews)

Age19-24

SkinDry, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesGreen


5.0
Created with Sketch.

11 years ago

My hair is very platinum blonde whiteish-silver and this is the best purple shampoo I have ever used! On my own hair, I leave it on for 20 minutes every 1-2 weeks or whenever I see a bit of brass...

About reviewer (18 reviews)

AgeUnder 18

SkinSensitive, Tan, Not Sure

HairBlond, Straight, Fine

EyesBlue


4.0
Created with Sketch.

11 years ago

In terms of toning power and cost, Shimmer Lights is the best purple toning shampoo on the market. This is not an everyday shampoo, because it is filled with sulfates and other drying agents, but...

About reviewer (28 reviews)

Age25-29

SkinDry, Fair, Cool

HairBlond, Straight, Medium

EyesBlue


5.0
Created with Sketch.

11 years ago

Absolutely love this.I purchased just the shampoo.The smell didn't bother me & left my hair super soft & silky.I'm so happy to have bought a great product to enhance & brighten my hair =)

About reviewer (308 reviews)

Age

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Straight, Fine

EyesBlue


1.0
Created with Sketch.

11 years ago

This shampoo totally DESTROYED my hair!!! After one use I had horrible BREAKAGE all over!!! WORST product ever. Your hair will be ruined if you use this.

About reviewer (85 reviews)

Age25-29

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther