78%
would repurchase
3.9/5
package quality

price range

description

ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Fragrance/Parfum, Disodium Phosphate, Glycol Stearate, Ricinoleamidopropyl Ethyldimonium Ethosulfate, Cocamide Mea, Linoleamidopropyl PG Dimonium Chloride Phosphate, Glycerin, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Hydrolyzed Vegetable Protein, Tetrasodium EDTA, Methylparaben, Citric Acid, Methylchloroisothiazolinone, Methylizothiazolinone, EXT. Violet 2, Cl 60730, Violet 2, Cl 60725.

Reviews

Reviews


4.0
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9 years ago

This is my HG purple toning shampoo for my platinum hair. It whitens and brightens without turning my hair purple or grey. I took one lip pie off for the smell, it is, how you say, powdery and...

About reviewer (690 reviews)

Age25-29

SkinCombination, Fair

HairRed

EyesBlue



2.0
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9 years ago

I wasn't impressed with this shampoo. I usually use a different brand of purple shampoo, but because its hard to find in many stores, I decided to try Shimmer Lights for my colour treated blonde...

About reviewer (439 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBlond, Other, Fine

EyesBlue


2.0
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9 years ago

I just got my hair bleached out nearly platinum but still had a bit of brassiness at the roots. My hairdresser recommended this stuff, but I honestly cannot get past the smell. I'm not usually...

About reviewer (49 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBlue


1.0
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9 years ago

This is a terrible toning shampoo. I used this for about 3 minutes and it turned my blond hair gray!! It also left it a dry, tangled, mangled mess, which I didn't appreciate one bit. It is by...

About reviewer (316 reviews)

Age44-55

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesHazel


4.0
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9 years ago

Tbh i love this product. I did an ombre to my hair, like i have dark brown hair dyed it to a lighter brown and then blonde at first the blonde was very brassy and i hated it but i used a few toners...

About reviewer (1 reviews)

Age19-24

SkinCombination, Olive

HairOther

EyesBrown


5.0
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9 years ago

This is not only a must for blondies and grays, but if you want to get the brassy out of your brown or red hair. My hair wants nothing so much as it wants to pull red after I color it (its dark...

About reviewer (61 reviews)

Age36-43

SkinOily, Fair-Medium, Not Sure

HairBrown, Curly, Medium

EyesGreen


1.0
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9 years ago

This stuff ruined my hair. I highlight my hair blonde and was looking for something to tone down the yellowing of my hair. I have hard water where I live. One use and it turned my hair from blonde...

About reviewer (3 reviews)

Age30-35

SkinOther, Fair

HairBlond

EyesGreen


3.0
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9 years ago

Edited to add: Jherimack makes a very comparable shampoo called Jherimack Silver Plus Ageless Shampoo for a bit cheaper. I own that one also & I have not been able to decide which one I like more...

About reviewer (525 reviews)

Age25-29

SkinOther, Other, Neutral

HairBlond, Other, Fine

EyesOther


4.0
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9 years ago

My hairstylist recommended this to me years ago and I love it. The only down size, as so many have said, is that it does dry out your hair. Even using the Shimmer Lights Conditoner, your hair still...

About reviewer (15 reviews)

Age56 & Over

SkinVery Dry, Medium

HairBlond

EyesBlue


2.0
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9 years ago

This shampoo does help with brassiness and excess pigment even on medium brown hair, and the price is ok, BUT the smell... This shampoo is ridiculously "toxic"- the smell is very strong and...

About reviewer (52 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBrown, Wavy, Medium

EyesHazel


3.0
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9 years ago

I have mixed feelings about this shampoo. It definitely does help get rid of yellow/brassy tones in blonde hair. But omg does it DRY YOUR HAIR OUT. I left it on for about 3 minutes, did a deep...

About reviewer (36 reviews)

Age36-43

SkinOily, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBlue


5.0
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from

9 years ago

I purchased this based on reviews and price point. It's not too expensive considering it will last me forever since I only use it 1-2 times per week. I use this shampoo when I want an extra bit...

About reviewer (378 reviews)

Age36-43

SkinDry, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue


4.0
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9 years ago

It's been pretty difficult for me to find a good shampoo that would actually help lighten my hair to blonde. I tried a bunch of cheap products that just ended up drying out my hair and making my...

About reviewer (4 reviews)

Age19-24

SkinOther, Other

HairOther

EyesOther


5.0
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9 years ago

This is the best purple shampoo I have used! This has a lot more purple pigment in it than the other purple shampoos I've tried so it really gets rid of brassy orange hair.. I also use this as a...

About reviewer (73 reviews)

Age25-29

SkinNormal, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBlue


5.0
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9 years ago

my asian hair began to look brassy so I picked this up and I am glad. Made my hair super dry but the brassiness went away and my ashy hair came back

About reviewer (155 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


5.0
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9 years ago

My hairstylist that has been seeing me for the past 10 years recommended this to me when I went platinum. She even had this at her salon, so its super fantastic, and the only shampoo that I use...

About reviewer (8 reviews)

Age25-29

SkinDry, Fair

HairBlond

EyesBrown


4.0
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9 years ago

this stuff honestly does work. it's a very strong product & I would not recommend using it every wash unless you really want silvery/gray toned hair. my hair is a golden yellow color since...

About reviewer (2 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesGreen


5.0
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10 years ago

This purple shampoo works!! I have recently bleached my black hair to blonde with highlights. For reference I have thick long hair. This shampoo does what it says. It definitely keeps brassiness...

About reviewer (12 reviews)

Age19-24

SkinDry, Fair-Medium

HairBlond

EyesBrown


5.0
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10 years ago

This product is a mirical worker but I at least have to follow these steps... 1 slather my hair in coconut oil and leave it in for at least 30 minutes but usually leave it more and sometimes all...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairSilver

EyesViolet


3.0
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from

10 years ago

My hair is pixie short, bleached and toned (with Wella T18) so it is a very cool silvery blonde except for my roots. I cannot double-process because when i first bleached i did some major damage...

About reviewer (330 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBrunette, Wavy, Fine

EyesGreen