78%
would repurchase
3.9/5
package quality

price range

description

ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Fragrance/Parfum, Disodium Phosphate, Glycol Stearate, Ricinoleamidopropyl Ethyldimonium Ethosulfate, Cocamide Mea, Linoleamidopropyl PG Dimonium Chloride Phosphate, Glycerin, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Hydrolyzed Vegetable Protein, Tetrasodium EDTA, Methylparaben, Citric Acid, Methylchloroisothiazolinone, Methylizothiazolinone, EXT. Violet 2, Cl 60730, Violet 2, Cl 60725.

Reviews

Reviews


5.0
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18 years ago

My hair is a naturally dark blonde but I have been dying it lighter for years. I dyed it brown recently and although I was happy with the color at first, I guess since I was so used to blonde I...

About reviewer (26 reviews)

Age19-24

SkinCombination

HairBlond

EyesGreen



3.0
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18 years ago

I agree. This product turned my hair into a NAPPY MESS!!!! BUT WHEN I RINSED IT OUT QUICKLY MY HAIR FELT LIKE SILK!!!

About reviewer (3 reviews)

Age36-43

SkinVery Oily

HairBlack

EyesBlue


5.0
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18 years ago

I have long blonde color treated (hi & lowlights) oily roots/dry ends half way down my back hair type. I bought this after looking for an alternative to the expensive Aveda Blue malva shampoo. This...

About reviewer (459 reviews)

Age19-24

SkinAcne-prone, Fair, Warm

HairBlond, Straight, Medium

EyesGreen


5.0
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18 years ago

I am extremely happy I gave this a try. I have purchased artTec and another cheap version called silver lights or something and did not notice any reduction of brassiness. But, I gave this a try...

About reviewer (210 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


5.0
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18 years ago

After seeing so many wonderful reviews on this product here awhile back, I had to ahve it right away. I convinced my SO to pick some up after work that same day, and ran to the shower to try it. ...

About reviewer (11 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBlue


2.0
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18 years ago

This CAN be a good product depending on your hair. My hair is almost platnum and after using this once, I just washed normally and it wasn't in my hair for more then 20 seconds, my hair was...

About reviewer (52 reviews)

Age19-24

SkinOther, Other

HairOther

EyesOther


3.0
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from

18 years ago

This did nothing for my blonde hair. And the smell was AWFUL.

About reviewer (90 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBlond, Wavy, Medium

EyesHazel


5.0
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18 years ago

Ended up paying $18 for this product but i reeeeeeeally liked it and it worked great at brightening my highlights! :D

About reviewer (13 reviews)

Age25-29

SkinDry

HairBlond

EyesBrown


5.0
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19 years ago

<p>I have used this product forever. I buy it at Sally's Beauty Supply and it truly works to remove brassy tones. My hair has hi-lights & lo-lights and is fine and medium length. </p> <p>Don't...

About reviewer (27 reviews)

Age36-43

SkinCombination

HairBlond

EyesBlue


5.0
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19 years ago

I've been using this for so long I can't remember a time it wasn't in my shower. I have naturally medium brown hair that is hilighted to a light blonde and this shampoo is the key to keeping away...

About reviewer (23 reviews)

Age36-43

SkinCombination, Other, Not Sure

HairOther, Other, Other

EyesHazel


5.0
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19 years ago

Truly the best shampoo/conditioner for toning down the brassies. This works much better than any other violet-based shampoo I've tried including the Blue Malvas (Aveda and Aura) and even the...

About reviewer (79 reviews)

Age36-43

SkinDry, Fair-Medium

HairBlond

EyesGreen


5.0
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19 years ago

Love this shampoo and conditioner, the scent reminds me of fabric softener, but I use this with the matching conditioner every second wash to leave my highlights looking their best. I have already...

About reviewer (83 reviews)

Age30-35

SkinOily

HairBlond

EyesGreen


4.0
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19 years ago

The product works and worth the price. Already after the first-time use you'll notice the difference in tone. I bought the smallest bottle, but want to go back to the store in the nearest future...

About reviewer (106 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairOther, Curly, Fine

EyesBlue


5.0
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19 years ago

My blonde highlighted hair goes brassy very easily, so this stuff is a godsend. Smells mediciney and is a frightening shade of purple, but it makes a huge difference in the tone of processed blonde...

About reviewer (172 reviews)

Age36-43

SkinCombination, Other

HairBlond

EyesHazel


5.0
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19 years ago

i recently dyed my hair white blonde and was advised to keep the brassyness away with this shampoo. The saleswoman told me not to use it everyday, yet i ignorned her advice and turned my roots a...

About reviewer (3 reviews)

AgeUnder 18

SkinNormal

HairBlond

EyesGreen


5.0
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19 years ago

Awesome stuff! I wash my hair with regular shampoo, then use Shimmer Lights and leave it on for 2-3 minutes, rinse thoroughly & condition. Never had a problem with a purple hue left over. It...

About reviewer (9 reviews)

Age19-24

SkinNormal

HairBlond

EyesBlue


5.0
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19 years ago

This is good stuff! I have been using this shampoo for a few years now and always purchase it at Sally Beauty Supply. I buy the large size pump bottle (about 14 dollars), which is convenient for...

About reviewer (186 reviews)

Age

SkinOily, Other

HairOther

EyesGreen


5.0
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19 years ago

A great shampoo for blondes. I'm on my third bottle of this stuff. I usually find it at Sally Beauty. (FYI-- Sally's generic version is identical. There is NO need to spend the additional $$ for...

About reviewer (8 reviews)

Age25-29

SkinOther

HairOther

EyesOther


5.0
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19 years ago

This stuff is a godsend. I've never had a problem with my hair picking up a violet hue, but I know others have, so my advice would be to use cautiously at first and don't try it right before a...

About reviewer (81 reviews)

Age25-29

SkinCombination, Fair

HairRed

EyesGreen


1.0
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19 years ago

A hairdresser actually put this on my bleached/highlighted hair for just a short shampoo to "brighten" it and it turned my entire head a hue of lavender. I had my hair bleached/colored for 15 yrs....

About reviewer (220 reviews)

Age

SkinOther, Other, Not Sure

HairBlond, Other, Other

EyesGreen