78%
would repurchase
3.9/5
package quality

price range

description

ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Fragrance/Parfum, Disodium Phosphate, Glycol Stearate, Ricinoleamidopropyl Ethyldimonium Ethosulfate, Cocamide Mea, Linoleamidopropyl PG Dimonium Chloride Phosphate, Glycerin, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Hydrolyzed Vegetable Protein, Tetrasodium EDTA, Methylparaben, Citric Acid, Methylchloroisothiazolinone, Methylizothiazolinone, EXT. Violet 2, Cl 60730, Violet 2, Cl 60725.

Reviews

Reviews


5.0
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17 years ago

This shampoo is great for eliminating brassiness and making your blonde super blonde! I use it a few times a week along with the conditioner. The directions state to wash with the shampoo, rinse,...

About reviewer (167 reviews)

Age19-24

SkinCombination, Medium, Neutral

HairBrunette, Straight, Fine

EyesBrown



4.0
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17 years ago

This product does exactly what it says it will -- and no more. In other words, it really does take any brassy color out of your highlights, which in and of itself is quite a feat IMO since a huge...

About reviewer (99 reviews)

Age19-24

SkinSensitive, Fair-Medium

HairBlond

EyesHazel


2.0
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17 years ago

Why oh why didn't this work for me? I got coppery-caramel highlights in my nearly-black hair about a week ago but after a couple days I felt like they were too orange. I thought for sure this...

About reviewer (19 reviews)

Age19-24

SkinCombination

HairBlack

EyesBrown


4.0
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17 years ago

I use this as a cheaper alternative to Artec's White Violet. Though it doesn't work quite as well, it isn't bad, and it is about half the price. What I do is only dampen my hair and then put a...

About reviewer (417 reviews)

Age30-35

SkinNormal

HairBlond

EyesBrown


5.0
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17 years ago

I didn't actually think this would work but amazingly it did!.. After using the shampoo and conditioner a few times now It has almost completely taken out the yellowness in my bleached hair and I...

About reviewer (12 reviews)

Age19-24

SkinDry, Fair

HairOther

EyesOther


4.0
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17 years ago

Thank God for this product! I color my hair a red color & it' s hard to find anything that keeps it from fading.I use to use Artec Color,but that got to exspensive for me.I just use the...

About reviewer (12 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBlond, Straight, Medium

EyesHazel


5.0
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from

17 years ago

I have been using this product for 10 years! When I first started highlighting my light brown hair my stylist introduced me to it. I makes my blonde hair look blonde and not brassy or orange. I...

About reviewer (34 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Cool

HairBlond, Straight, Medium

EyesGreen


4.0
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17 years ago

After reading so many positive reviews I decided I had to try this product out for myself. I would have bought it earlier, except finding it was not really easy. Its not dirt cheap, and I must...

About reviewer (2 reviews)

Age25-29

SkinAcne-prone, Fair, Not Sure

HairBlond, Straight, Fine

EyesGreen


4.0
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17 years ago

This product does exactly what it is supposed to do. I have dark brown hair with caramel highlights. I just added some lighter pieces - a buttery blond color. Though it wasn't really orange,...

About reviewer (358 reviews)

Age25-29

SkinCombination, Olive, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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17 years ago

Wow. I really didn't think this would work. Sounded like a total gimmick - purple shampoo will make my highlights gleam? I figured it would either (best case scenario) do nothing or (worst case...

About reviewer (17 reviews)

Age36-43

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
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17 years ago

Simply put, MIRACULOUS!! I love caramel highlights on my dark hair but they turn brassy without fail. I wish I discovered this years ago! I was about to give up and return to my natural color all...

About reviewer (201 reviews)

Age25-29

SkinDry, Other, Not Sure

HairBrown, Curly, Medium

EyesBrown


4.0
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17 years ago

This stuff made me believe in the power of hair products. I got highlights a couple weeks ago, and was feeling really sad about how they turned out - they were supposed to be a mix of caramel...

About reviewer (25 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrown, Straight, Medium

EyesBlue


5.0
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17 years ago

I have light platinum blonde hair so I need a very good purple blonde shampoo! I got this at Big Lots for 3.50 for the big liter w/ a pump. I am so amazed with this shampoo. I went back and bought...

About reviewer (357 reviews)

AgeUnder 18

SkinCombination, Tan, Cool

HairBlond, Wavy, Medium

EyesGreen


3.0
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17 years ago

I thought I would try this to brighten my highlights. It was on sale at Sally so it was worth a shot. The scent is blech but it does work. My highlights were really bright and shiny. But I can't...

About reviewer (259 reviews)

Age30-35

SkinOther

HairOther

EyesOther


5.0
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17 years ago

I am adding a follow up review - this shampoo works and keeps working. I LOVE it as much as ever. I've been using it for over a year. I've noticed my hair is dry though. I haven't tried the...

About reviewer (31 reviews)

Age36-43

SkinCombination

HairBrown

EyesGreen


4.0
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17 years ago

After reading the reviews, I decided to try this. I am extremely impressed with the product so far. I was having a hard time finding a shampoo that did not fade or change the color of my...

About reviewer (65 reviews)

Age25-29

SkinVery Oily, Fair-Medium

HairBlond

EyesBlue


5.0
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17 years ago

I LOVE this shampoo. I have naturally light/medium brown hair with fine blonde highlights. This shampoo keeps my highlights toned to a nice beach blonde instead of a gross yellow brassy...

About reviewer (50 reviews)

Age19-24

SkinCombination

HairBrunette

EyesHazel


5.0
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17 years ago

I love love love this! I wanted my hair to be a pretty platinum/white blonde. But it was too yellow, now matter how much I bleached it. Then I heard of Shimmer Lights, and bought some. It works...

About reviewer (20 reviews)

AgeUnder 18

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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17 years ago

This is the best shampoo for keeping yellow & brassy tones out of naturally blonde, bleached, coloured, gray or silver hair. It lathers and cleans well and I LOVE the smell. It's soft and...

About reviewer (103 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesHazel


5.0
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17 years ago

Love this shampoo and the conditioner. I am a brunette and this keeps my hair from getting brassy. The scent is devine!

About reviewer (45 reviews)

Age30-35

SkinOther, Other

HairOther

EyesOther