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3.6

426 reviews

63%
would repurchase
4.0/5
package quality

price range

description

ingredients

Aqueous extracts: lavender extract, aloe vera leaf juice, rosemary leaf extract, ammonium lauryl sulfate, disodium laureth sulfosuccinate, lauramidopropyl betaine, peg-6 cocamide, peg-7 dimethicone isostearate, babassuamidopropyl betaine, hydroxy propyltrimonium hydrolyzed wheat protein, hydrolyzed brazil nut protein, wheat amino acids, avocado oil, glycerin, tocopherol acetate, ascorbyl palmitate, guar hydroxypropyltrimonium chloride, peg-30 castor oil, sodium sulfate, fragrance, geraniol, linalool, citronellol, benzyl benzoate, limonene,sodium chloride, polysorbate 80, sodium gluconate, maltodextrin, potassium sorbate, sodium benzoate, annatto (Cl 75120)

Reviews

Reviews


4.0
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18 years ago

I like Shampure. I never realized it was a clarifying shampoo. Is it even marketed that way? Anyways, I usually just buy it because it's on the cheaper side of Aveda hair products and it smells...

About reviewer (34 reviews)

Age19-24

SkinDry

HairBrunette

EyesGreen



1.0
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19 years ago

This shampoo made my hair dry and knotted up when I was washing my hair. Mind you, I'm gentle when I wash because I'm tender-headed... Anyway, I hated this stuff... I would never buy it again! ...

About reviewer (19 reviews)

Age30-35

SkinOther

HairBrown

EyesBrown


5.0
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19 years ago

I love this signature Aveda scent - I burn the candle at work all day long and I also have the Pure-Fume spirit to spray on too! I've found that this is a great, basic shampoo. I have long, thicker...

About reviewer (29 reviews)

Age19-24

SkinNormal

HairBrown

EyesGreen


5.0
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from

19 years ago

This is a lovely product. It makes my hair feel really clean and since starting to use it, I have had to wash my hair less often. It can leave the hair a little dry sometimes so, every so often I...

About reviewer (16 reviews)

Age19-24

SkinDry, Fair

HairBrown

EyesBlue


5.0
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19 years ago

love it love it. my hair is colored, highlited and damaged. very gently! nice fragrance. good enough to use every day!! nice price... good aveda product.

About reviewer (140 reviews)

Age25-29

SkinCombination, Medium

HairBrown

EyesBlue


4.0
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19 years ago

When I bought this I was expecting a miracle shampoo, but this stuff isn't as fantastic as is all the hype surrounding it. It's a nice shampoo though, it cleans my combition hair without leaving it...

About reviewer (227 reviews)

AgeUnder 18

SkinSensitive, Fair

HairBlond

EyesBrown


3.0
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19 years ago

I would never recommend this as a daily shampoo, its pretty rubbish really, its very cheap and does smell lovely but with undertones of plastic i would say. I just finshed reading a review saying...

About reviewer (45 reviews)

AgeUnder 18

SkinDry

HairBlack

EyesBlue


5.0
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19 years ago

I love this Shampoo. I go to an Aveda salon and without telling my hairdresser that I use Aveda products I always get told my scalp and hair is in excellent condition. My hair does have a good...

About reviewer (2 reviews)

AgeUnder 18

SkinNormal

HairBrown

EyesGreen


2.0
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19 years ago

This shampoo smells delicious, but it dries out my hair terribly. My hairdresser said he does not recommend this shampoo for that very reason, so I know it's not just me.

About reviewer (82 reviews)

Age36-43

SkinCombination, Fair, Warm

HairBrunette, Wavy, Fine

EyesGreen


5.0
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19 years ago

wow! i love this shampoo. i must admit, i'm biased - i love all things Aveda. this is particularly nice, though. wonderful fresh/herbal fragrance and just the right balance: doesn't dry your...

About reviewer (158 reviews)

Age25-29

SkinNormal, Fair, Warm

HairBlond, Straight, Medium

EyesGreen


2.0
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from

19 years ago

I was very disappointed in this shampoo, though to be fair I have tried other Aveda shampoos and been happy with them, so I think it just does not suit my hair type. I would say don't buy this if...

About reviewer (27 reviews)

Age44-55

SkinCombination

HairBrunette

EyesBrown


1.0
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19 years ago

Too drying for a daily shampoo, unless you follow with a conditioner. I like to wash and go, so I don't recommend. I'd try one of Aveda's moisture shampoos which, when used alone, can be used every...

About reviewer (140 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesGreen


2.0
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19 years ago

I got sold on this at an Aveda store when i was looking for a good basic shampoo, i'd been using it for about 8 months until i had a hair cut about a week ago. My hair is mid back, fine, and...

About reviewer (118 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairRed, Straight, Fine

EyesBrown


5.0
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from

19 years ago

Best shampoo ever. Actually it's not only a shampoo! It's THE shampoo.Wow!

About reviewer (35 reviews)

Age30-35

SkinOther

HairOther

EyesOther


4.0
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from

19 years ago

I have very long, wavy, and thick hair that I allow to dry naturally. I also have dry scalp and need to use Head and Shoulders in order to prevent flaking. I purchased several Aveda shampoos and...

About reviewer (2 reviews)

Age36-43

SkinAcne-prone

HairBrunette

EyesBrown


1.0
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19 years ago

This made my dry, coily hair even dryer. Did not work for me.

About reviewer (62 reviews)

Age30-35

SkinCombination, Other

HairBrown

EyesGreen


2.0
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19 years ago

I was faithfully using this every day. Even so, my hair was becoming more brittle and I was having breakage issues. I told my hairstylist I was using this, and she told me to stop, or at least...

About reviewer (54 reviews)

Age30-35

SkinNormal

HairRed

EyesGreen


2.0
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19 years ago

I've used Aveda products in the past and generally liked them. But for me, the Shampure shampoo was awful. It dried out my hair like a bad drugstore shampoo and made my hair feel weird/dry/tangly...

About reviewer (48 reviews)

Age36-43

SkinCombination, Other

HairBrown

EyesBrown


3.0
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19 years ago

This is ok for me but nothing more. It smells quite nice and lathers well, I like that about it. But for the price I would have expected more. I have fine scandinavian hair with greasy roots, and I...

About reviewer (76 reviews)

Age19-24

SkinCombination

HairBlond

EyesBlue


1.0
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19 years ago

I read in magazines that this was voted as best shampoo so I decided to try it. Shampure is absolutely useless. I have slightly oily roots and I usually wash my hair every other day. This shampoo...

About reviewer (6 reviews)

Age19-24

SkinCombination

HairBlack

EyesBlack