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3.6

426 reviews

63%
would repurchase
4.0/5
package quality

price range

description

ingredients

Aqueous extracts: lavender extract, aloe vera leaf juice, rosemary leaf extract, ammonium lauryl sulfate, disodium laureth sulfosuccinate, lauramidopropyl betaine, peg-6 cocamide, peg-7 dimethicone isostearate, babassuamidopropyl betaine, hydroxy propyltrimonium hydrolyzed wheat protein, hydrolyzed brazil nut protein, wheat amino acids, avocado oil, glycerin, tocopherol acetate, ascorbyl palmitate, guar hydroxypropyltrimonium chloride, peg-30 castor oil, sodium sulfate, fragrance, geraniol, linalool, citronellol, benzyl benzoate, limonene,sodium chloride, polysorbate 80, sodium gluconate, maltodextrin, potassium sorbate, sodium benzoate, annatto (Cl 75120)

Reviews

Reviews


3.0
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18 years ago

Nothing special about this shampoo. Price: Way over-priced for a so-so product. I use alot of Aveda products but this is one I would not buy again.

About reviewer (49 reviews)

Age30-35

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther



4.0
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18 years ago

Well, I admit this makes my hair static, but in any case all shampoos do that to me. Anyways, the smell is divine, as almost all Aveda products, and I love that it's a bit more "natural" than...

About reviewer (332 reviews)

Age30-35

SkinNormal, Other

HairBrown

EyesBrown


1.0
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18 years ago

This shampoo is AWFUL. I made the mistake of buying the huge liter sizes of Shampure and the conditioner because I assumed I would like it (as I love most Aveda products) but while using it I...

About reviewer (115 reviews)

Age25-29

SkinNormal, Fair, Warm

HairBlond, Wavy, Medium

EyesBlue


4.0
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18 years ago

This used to be my favorite shampoo, and I kept repurchasing it for about 10 years. The scent is divine. My only complaint used to be that the scent would attract bees. However, lately since my...

About reviewer (62 reviews)

Age44-55

SkinDry, Fair-Medium, Neutral

HairSilver, Wavy, Fine

EyesGreen


1.0
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18 years ago

I hate this shampoo! My cousin was working for aveda so she bought me a few things from aveda last christmas, A litre of the shampure was one of them! I don't like the smell or anything about it!...

About reviewer (124 reviews)

Age19-24

SkinSensitive, Fair, Warm

HairBlack, Other, Other

EyesGreen


1.0
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18 years ago

I really liked the idea of this shampoo. I couldn't stand the reality of it, though: My medium-length fine hair was staticky and tangled, and I could not bear the overwhelmingly perfumey scent that...

About reviewer (18 reviews)

Age30-35

SkinOily, Fair, Neutral

HairRed, Straight, Fine

EyesGreen


3.0
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from

18 years ago

i didn't like the way my hair felt or looked afterwards. my hair is relatively fine, so this shampoo might be better for thicker hair because its probably too heavy for thin hair.

About reviewer (54 reviews)

Age19-24

SkinNormal, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown


1.0
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18 years ago

Amazing smell but it made my scalp very irritated. I gave it a try a second time, months later and it made my scalp irritated again. I think I'll try the candle to capture the scent and go back to...

About reviewer (11 reviews)

Age30-35

SkinAcne-prone

HairBlond

EyesBlue


5.0
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18 years ago

This stuff is great! I usually use their Black Malva shampoo (RELIGIOUSLY. It's my HG and has been for three years) but I joined their Pure Privilege thingie and got a free sample of the Shampure,...

About reviewer (146 reviews)

AgeUnder 18

SkinOily, Fair, Warm

HairBrunette, Curly, Medium

EyesHazel


3.0
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18 years ago

This shampoo isn't amazing..after a few uses it really dries and thins out my hair..however I love it as a clarifying shampoo, and use once a week.

About reviewer (65 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesBrown


4.0
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18 years ago

Definitely a delight to use. It left my hair soft, though I think it's worth it for the scent alone. Also, harsh chemicals makes my hair fall out and this one seems to do the trick! However, I...

About reviewer (101 reviews)

Age19-24

SkinCombination, Fair

HairBlack

EyesBrown


5.0
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18 years ago

I have been using this shampoo for several years now. It gently cleans and smells wonderful. I really don't like the smell of most shampoos, but I love Aveda scents and especially Shampure's. It...

About reviewer (148 reviews)

Age25-29

SkinOther, Fair

HairBrown

EyesBrown


5.0
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18 years ago

I like Aveda's philosophy and their products have never disappointed me. I like shampure and rosemary mint a lot. It evokes that whole "all-natural" aromatherapy feeling when I'm washing away. I...

About reviewer (45 reviews)

Age19-24

SkinAcne-prone

HairBrunette

EyesBrown


3.0
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18 years ago

I have mixed feelings about the shampoo. It left my hair clean and nice-smelling, but it was a bit drier. It didn't strip my color at all.

About reviewer (15 reviews)

Age19-24

SkinDry, Fair, Cool

HairBlack, Straight, Fine

EyesBlue


3.0
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18 years ago

This was ok to me somewhat. The thing is, it made my entire head extremely itchy and I was trying to figure out what it could've been since I've used other products with this kinds of...

About reviewer (39 reviews)

Age25-29

SkinDry, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


5.0
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18 years ago

My current fave shampoo. Smells nice, cleanses well, leaves my hair soft and smooth, hair looks healthy and bouncy, doesn't dry my hair out. (My hair type - oily scalp with dry ends, scalp prone...

About reviewer (112 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrown

EyesBrown


4.0
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18 years ago

Shampure is NOT a clarifying shampoo. It is actually Aveda's most gentle shampoo. It's so gentle, in fact, that they usually use it to clean their makeup brushes. Not every shampoo will work for...

About reviewer (1 reviews)

Age19-24

SkinCombination

HairBrunette

EyesHazel


5.0
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18 years ago

The best shampoo ever. Does not strip color-treated hair, and leaves it soft even with daily shampooing.

About reviewer (85 reviews)

Age30-35

SkinCombination

HairBlond

EyesBlue


4.0
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18 years ago

This shampoo I like a lot for common use. Though a scent doesn't usually pull me over, this shampoo does smell divine. I can't say anything negative about it at all, except maybe for the cost. My...

About reviewer (70 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBrunette, Straight, Medium

EyesBlue


5.0
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18 years ago

I LOVE Shampure. It's my regular shampoo and I've been using it consistently for 3 years. I don't use it daily but 2-3 times a week. I find the opposite that it doesn't dry my hair out but leaves...

About reviewer (1 reviews)

Age25-29

SkinNormal

HairBrunette

EyesGreen