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3.6

426 reviews

63%
would repurchase
4.0/5
package quality

price range

description

ingredients

Aqueous extracts: lavender extract, aloe vera leaf juice, rosemary leaf extract, ammonium lauryl sulfate, disodium laureth sulfosuccinate, lauramidopropyl betaine, peg-6 cocamide, peg-7 dimethicone isostearate, babassuamidopropyl betaine, hydroxy propyltrimonium hydrolyzed wheat protein, hydrolyzed brazil nut protein, wheat amino acids, avocado oil, glycerin, tocopherol acetate, ascorbyl palmitate, guar hydroxypropyltrimonium chloride, peg-30 castor oil, sodium sulfate, fragrance, geraniol, linalool, citronellol, benzyl benzoate, limonene,sodium chloride, polysorbate 80, sodium gluconate, maltodextrin, potassium sorbate, sodium benzoate, annatto (Cl 75120)

Reviews

Reviews


3.0
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8 months ago

This isn't a bad shampoo but it's not cheap. I can't say much on the silicone debate but I am fine with them not in my shampoo because they can make my scalp even greasier. It smells good and I...

About reviewer (280 reviews)

Age30-35

SkinAcne-prone, Olive, Not Sure

HairBlack, Straight, Coarse

EyesBrown



2.0
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2 years ago

I tried this for the first time and I can't compare it to previous version. I was not a fan. It left my fine wavy hair tangled and dry feeling. I actually do use the conditioner and it is...

About reviewer (1298 reviews)

Age44-55

SkinSensitive, Fair-Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


2.0
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4 years ago

Apparently everything Aveda is “silicone free” now? However, the silicones used in this previously were the “PEG”, water soluble kind. I really dislike how companies have been reformuating products...

About reviewer (314 reviews)

Age44-55

SkinCombination, Fair, Not Sure

HairBrown, Other, Other

EyesBrown


1.0
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4 years ago

This used to be my holy grail for nearly a decade, but in the past year or so Shampure has undergone reformulations that have turned their classics into disasters. Shampure was the only shampoo...

About reviewer (11 reviews)

Age30-35

SkinSensitive, Fair, Not Sure

HairBrunette, Straight, Fine

EyesBrown


3.0
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5 years ago

So I was really excited to try this shampoo along with the conditioner. And rightly so because it's the most expensive ones I have tried in my life. But it's been a letdown. I know this shampoo is...

About reviewer (29 reviews)

Age25-29

SkinOily, Fair-Medium, Neutral

HairBrunette, Straight, Medium

EyesHazel


5.0
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6 years ago

This is by far my most favorite shampoo ever. I have used and loved this one for 20 years and its one that I go back to over and over again. I have worked in Aveda spas, salons and even the...

About reviewer (275 reviews)

Age44-55

SkinCombination, Medium, Neutral

HairOther, Straight, Medium

EyesGreen


5.0
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8 years ago

Holy grail shampoo , leaves my bleached blonde damaged hair smooth , silky clean and smelling beautiful. It also gives amazing shine to the hair and strengthens it . Love this forever !

About reviewer (3 reviews)

Age36-43

SkinOther, Fair

HairBlond

EyesBlue


4.0
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8 years ago

I love shampure! The fragrance is out of this world(lots of lavender) & it leaves my oily hair very clean. The only reason it's not a HG for me is I have to switch my shampoos bc my water is gross...

About reviewer (239 reviews)

Age30-35

SkinSensitive, Fair, Not Sure

HairBrown, Wavy, Fine

EyesGreen


2.0
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9 years ago

This shampoo smells good. HOWEVER it does not clean my hair and it will make it look greasy the following day

About reviewer (8 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBlack, Straight, Fine

EyesBlack


3.0
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9 years ago

My sister bought this for our mom and offered to buy me a bottle too, but I told her that I'd try it first before committing, which I'm glad I did. I liked the scent, it's soothing and unobtrusive;...

About reviewer (175 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBrown


3.0
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10 years ago

Shampure: I hate to say it, but we're breaking up. I love your smell and the spa aesthetic--and you leave my hair light and silky--but you've changed since we started going steady. I like that...

About reviewer (15 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBrunette, Wavy, Fine

EyesGreen


4.0
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10 years ago

Completely obsessed with the heavenly, spa-esque scent of this line. I use the shampoo and the conditionner, and I am so in love. My only caveat is the shampoo makes my scalp itch, over time. Oh,...

About reviewer (3 reviews)

Age19-24

SkinOily, Fair-Medium

HairBrown

EyesGray


2.0
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10 years ago

After using $5 supermarket shampoo for a few years, I was looking for a change. I loved the smell of Aveda so tried it out. After 2 washes, I was disappointed with the product - it caused more...

About reviewer (1 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


5.0
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11 years ago

Best aroma out there! I work for Aveda and I love using this on my clients as well as myself. The aroma is a calming, relaxing aroma that reminds me of vanilla and sweet cream. This can be used on...

About reviewer (31 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBrown, Curly, Fine

EyesBrown


5.0
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11 years ago

This shampoo has the best aroma! It's a basic shampoo, it's very mild. I use it on my kids and to clean my makeup brushes. The candle and pure-fume spirit are amazing as well.

About reviewer (6 reviews)

Age36-43

SkinOily, Tan, Neutral

HairBlack, Straight, Coarse

EyesBrown


1.0
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11 years ago

I bought this shampoo purely for the smell. I have a very oily, itchy scalp and noticed when I used this shampoo that my hair would be heavy looking with grease almost the next day. I continued...

About reviewer (5 reviews)

Age36-43

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBrown


4.0
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11 years ago

Love this shampoo. I have A LOT of fine, bleached hair but with oily scalp, so most shampoos either dry out my ends or make my hair fall flat. This is really good because it's very cleansing...

About reviewer (24 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesGreen


5.0
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11 years ago

This is my HG shampoo, whether my hair is going through a dry phase or a greasy phase or is coloured or not, this shampoo always makes my hair look shiny and healthy. I don't use much in the way of...

About reviewer (1 reviews)

Age25-29

SkinSensitive, Fair

HairBrunette

EyesGreen


4.0
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11 years ago

I have damaged hair so I bought this shampoo and the damage remedy shampoo. I actually prefer this shampoo over the damage remedy shampoo for my oily hair. It leaves my hair clean but doesn't strip...

About reviewer (166 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBlack


4.0
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11 years ago

When I first started using this our two Maine Coon kittens would nuzzle my head and bite my hair when I'd sit on the couch and watch TV. One actually fell asleep and dropped a paw over my...

About reviewer (16 reviews)

Age44-55

SkinSensitive, Fair-Medium, Neutral

HairBrunette, Other, Fine

EyesGreen