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3.6

426 reviews

63%
would repurchase
4.0/5
package quality

price range

description

ingredients

Aqueous extracts: lavender extract, aloe vera leaf juice, rosemary leaf extract, ammonium lauryl sulfate, disodium laureth sulfosuccinate, lauramidopropyl betaine, peg-6 cocamide, peg-7 dimethicone isostearate, babassuamidopropyl betaine, hydroxy propyltrimonium hydrolyzed wheat protein, hydrolyzed brazil nut protein, wheat amino acids, avocado oil, glycerin, tocopherol acetate, ascorbyl palmitate, guar hydroxypropyltrimonium chloride, peg-30 castor oil, sodium sulfate, fragrance, geraniol, linalool, citronellol, benzyl benzoate, limonene,sodium chloride, polysorbate 80, sodium gluconate, maltodextrin, potassium sorbate, sodium benzoate, annatto (Cl 75120)

Reviews

Reviews


5.0
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14 years ago

I believe this is becoming my HG. Love the smell and it lathers nicely. I have dermatitis and cannot use a 'poo with SLS (Sodium Lauryl Sulfate), which is in most shampoos. I also have fine hair,...

About reviewer (23 reviews)

Age36-43

SkinSensitive, Fair, Cool

HairBrown, Wavy, Fine

EyesBlue



4.0
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14 years ago

I really like this shampoo! It has the typical Aveda smell to it (ya'll know what I'm talking about if you've tried Aveda). Just smells like... plant and flower botanicals? The lather is pretty...

About reviewer (22 reviews)

AgeUnder 18

SkinCombination, Tan, Not Sure

HairBrunette, Other, Other

EyesHazel


2.0
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14 years ago

I tried this as a sample but it didn't really do much for my hair.

About reviewer (64 reviews)

Age19-24

SkinSensitive, Fair-Medium, Not Sure

HairBrunette, Wavy, Coarse

EyesBrown


2.0
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from

14 years ago

Love the smell, but that mostly washes out and the formula leaves my hair the same as Suave for normal hair (but: $15 vs. $2)! If you like the Aveda smell, see if one of their leave-in treatments...

About reviewer (24 reviews)

Age44-55

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


2.0
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14 years ago

I had high hopes for this (I love their smoothing shampoo) but after only one wash with Shampure shampoo my hair feels like STRAW. I'm glad I only bought a trial size of this product. The citrusy...

About reviewer (35 reviews)

Age25-29

SkinAcne-prone, Fair

HairBrunette

EyesBlue


4.0
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14 years ago

My go-to shampoo at the moment. Shampure has the "Aveda" scent to it. I love the gentle cleanse and the lather it gives and how it leaves both my hair and scalp clean without stripping it. I buy...

About reviewer (105 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlond, Wavy, Fine

EyesBlue


5.0
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14 years ago

This is a great everyday shampoo. I love the smell. It does its job (clean hair) but it has no extras. Just a basic shampoo but I love it.

About reviewer (107 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesGreen


3.0
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15 years ago

I love the scent of this shampoo but I don't love that continual use makes my hair feel dry so for now this one is relegated to special occasions when I want to smell extra-good and/or if I feel...

About reviewer (34 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBlond, Wavy, Fine

EyesHazel


4.0
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15 years ago

I love the smell of this - it's hard to descirbe as there's so many elements to it, but better than the synthetic 'natural' smelling shampoos (Herbal Essences, Aussie). I buy a litre of it and it...

About reviewer (16 reviews)

Age25-29

SkinSensitive, Fair

HairBlond

EyesBlue


5.0
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15 years ago

Been using this product for a few years now and have no intention in changing. I buy this product by the gallon on eBay. Since I have very fine hair, I don't use a large amount of shampoo and I...

About reviewer (22 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


4.0
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15 years ago

I bought this shampoo and conditioner because a lot of my friends raved about Aveda products. My hair is wavy, super tangly and can get frizzy. Also, I practice bikram yoga (hot, sweaty yoga)...

About reviewer (8 reviews)

Age25-29

SkinNormal

HairBrown

EyesBrown


5.0
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15 years ago

I love this shampoo and so does my husband. I would also say that it's good for most kinds of hair except highly processed/damaged/dry hair. I have normal, fine-medium long hair and my husband very...

About reviewer (49 reviews)

Age25-29

SkinSensitive, Medium, Warm

HairBrunette, Wavy, Fine

EyesBlue


4.0
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15 years ago

While everyone's hair is different, I still believe this is a versatile product that will work for almost everyone except those with very dry, overly processed hair. As many reviewers have said, it...

About reviewer (6 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesBrown


4.0
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15 years ago

I love most of the Aveda line and this is one that I use on a daily basis. I have fine (lots of) and oily hair. I wash my hair everyday with this shampoo alternating between Aveda Brilliant...

About reviewer (33 reviews)

Age36-43

SkinVery Oily, Fair

HairBlack

EyesGreen


3.0
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15 years ago

Made my hair very oily. Not a big fan of the shampure line.

About reviewer (9 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


4.0
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15 years ago

I love this as a gentle everyday shampoo. The smell is wonderful and makes for a great shower experience. I think I mostly love the fragrance of this, but it does shampoo gently, soften the hair...

About reviewer (659 reviews)

Age36-43

SkinOily, Other, Not Sure

HairBrown, Other, Other

EyesBlue


5.0
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15 years ago

A-ma-zing! Love this shampoo for so many reasons! The scent, as others have mentioned, is fabulous. Also, I've got long (to my mid-back) straight hair that gets oily at the roots and Shampure...

About reviewer (6 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


5.0
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15 years ago

Love, love, love the scent. Lathers up nicely and my hair feels nice and clean after using this. I rotate this in, since I'm using a "color safe" shampoo on most washes. Wish the reviews were...

About reviewer (52 reviews)

Age36-43

SkinSensitive, Fair-Medium, Not Sure

HairBrunette, Wavy, Medium

EyesOther


4.0
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15 years ago

Shampure is one of my favorite shampoos and has a very distinctive scent. IMO, it's Aveda's signature scent. It's a gentle shampoo so it has worked well on my hair when I've had it colored. Over...

About reviewer (65 reviews)

Age30-35

SkinSensitive, Fair-Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


4.0
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15 years ago

I think that the Shampure shampoo is the best of Aveda's many shampoos. I have coarse, dry hair, but this shampoo is very gentle and leaves my hair soft and free of build-up. I have tried Aveda's...

About reviewer (32 reviews)

Age30-35

SkinAcne-prone, Olive, Not Sure

HairBrunette, Other, Coarse

EyesBrown