Superhero Mascara

IT Cosmetics

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3.2

150 reviews
46%
would repurchase
3.7/5
package quality
price range

description

ingredients

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

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    Reviews

    Reviews

    5.0
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    from
    Kirstenusprime

    7 years ago

    I have received a couple samples of this mascara in various things and have really grown to like it. It keeps the curl on my lashes and looks great with a single coat or 10 coats. It doesn't smear...

    About reviewer (9 reviews)

    Age25-29

    SkinCombination, Fair

    HairBlond

    EyesGray

    5.0
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    from
    BabySeal

    7 years ago

    This is great mascara. I have naturally dark, black lashes, but they tend to just sit there and look bad. I thought about extensions, but the cost? I put this on, and that thought went away. My...

    About reviewer (42 reviews)

    Age36-43

    SkinCombination, Fair

    HairBrown

    EyesBrown

    5.0
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    from
    JennyClifton

    7 years ago

    This, my friends, could be my new HG mascara. I recently received this in the Sephora Play box and am more than pleasantly surprised. My usual go to is Better Than Sex by Too Faced. At 50, my...

    About reviewer (6 reviews)

    Age44-55

    SkinOther, Olive

    HairBrunette

    EyesBrown

    2.0
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    from
    csidephoto

    7 years ago

    https://youtu.be/Arx0SQUBtpk This mascara retails for about $30 Canadian dollars. The packaging is unique looking but the brush itself is pretty standard in terms of size and shape. A lot of...

    About reviewer (306 reviews)

    Age30-35

    SkinCombination, Fair, Cool

    HairBrunette, Wavy, Coarse

    EyesHazel

    5.0
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    from
    mom2scorp

    7 years ago

    I'm going to start out by saying that I don't care for a lot of the make up in the It Cosmetics line but this has become by HG mascara. When more than one person pointed out how long and thick my...

    About reviewer (18 reviews)

    Age44-55

    SkinVery Dry, Fair-Medium, Not Sure

    HairBlond, Straight, Fine

    EyesHazel

    5.0
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    from
    polarpooch

    7 years ago

    This is a fantastic mascara. In fact, it might be my HG mascara. I have good lashes (thank you, Latisse, and mom!), so most mascaras are at least OK for me. But this one...holy moly. It looks...

    About reviewer (220 reviews)

    Age44-55

    SkinVery Oily, Fair-Medium, Neutral

    HairBrunette, Other, Fine

    EyesBrown

    4.0
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    from
    belle666

    7 years ago

    I had this in the sample size from an Ipsy bag and got the full size in a set my shopping network channel was selling. This is way better than the other IT Cosmetics mascaras I've tried. It really...

    About reviewer (120 reviews)

    Age19-24

    SkinAcne-prone, Fair

    HairBrunette

    EyesBrown

    4.0
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    from
    iflounder

    7 years ago

    First off, I don't like paying $26 w/tx for a mascara. Uggggg........ I have short, thin, straight lashes so decided to try this one which seemed to have a good review. Was wanting something that...

    About reviewer (23 reviews)

    Age56 & Over

    SkinSensitive, Fair, Cool

    HairBrown, Wavy, Fine

    EyesBrown

    5.0
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    from
    Blush2013

    8 years ago

    I got a sample of this mascara in the ipsy bag . I've been using revitalash and my eyelashes have multiplied and gotten a lot longer , so when I used this mascara it was unbelievable ! It literally...

    About reviewer (1 reviews)

    Age36-43

    SkinAcne-prone, Fair

    HairBrown

    EyesBrown

    5.0
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    from
    RiahChilli

    8 years ago

    I only buy the travel sized ones as I find that it does thicken up a bit after about 8 weeks. Strangely it also worked out slightly cheaper by volume than purchasing the full size... love this...

    About reviewer (2 reviews)

    Age30-35

    SkinVery Dry, Other

    HairBrunette

    EyesGray

    4.0
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    from
    cazman

    8 years ago

    I have been using this mascara for about 3 months now, I initially tried the sample size, and was impressed enough to go out and splurge on the full size one. I like that it gives great volume...

    About reviewer (28 reviews)

    Age44-55

    SkinNormal, Fair, Neutral

    HairBlond, Straight, Fine

    EyesBlue

    1.0
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    from
    katieblythe

    8 years ago

    Gah I HATED this. It was so clumpy. So so clumpy. I'm thankful I got the sample in my ipsy bag instead of wasting my money...

    About reviewer (4 reviews)

    Age19-24

    SkinOily, Fair

    HairBlack

    EyesGray

    4.0
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    from
    jkpetite

    8 years ago

    I really really really like this mascara - in fact, I like it more than the Tightline. The formula is thick and pigmented - you just have to be sure to wipe the excess off the brush before...

    About reviewer (327 reviews)

    Age44-55

    SkinDry, Medium, Warm

    HairBrunette, Wavy, Coarse

    EyesHazel

    4.0
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    from
    teasafari

    8 years ago

    I got a sample version of this and loved it... Towards the end of use it dried out and had a lot of fall out on my lashes but it was a small tube so it might be due to that. I have tried MANY...

    About reviewer (2 reviews)

    Age25-29

    SkinDry

    HairBlack

    EyesBrown

    5.0
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    from
    saposa

    8 years ago

    Technically I want to give this 4.5 lippies because it's only my second favorite mascara - YSL The Shock beats this one in my opinion. It's a good mascara that gives lots of volume and has a deep...

    About reviewer (15 reviews)

    Age25-29

    SkinNormal, Medium

    HairBlond

    EyesHazel

    4.0
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    from
    kalliex

    8 years ago

    Got a travel size for Christmas. Have used it off and on since then. I like it, it gives volume and length but I wasn't really wowed by it. I usually layer mascaras. I start off with the growth...

    About reviewer (183 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium, Not Sure

    HairBlack, Straight, Fine

    EyesGreen

    2.0
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    from
    Aylapc

    8 years ago

    just didn't do the trick for me. the wand is so thin. There are hundreds of mascaras I will buy before this.

    About reviewer (22 reviews)

    Age19-24

    SkinVery Oily, Fair

    HairBlond

    EyesGray

    4.0
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    from
    HappyUnicornSmile

    8 years ago

    i got a tester and loved it so i went to QVCs website & bought 2 full sized tubes for $29 with $3 shipping. it came to my house in a week. that is a good deal when this costs $24 at ulta for one...

    About reviewer (74 reviews)

    Age25-29

    SkinSensitive, Fair, Neutral

    HairBlond, Wavy, Medium

    EyesBlue

    3.0
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    from
    daffodil50

    8 years ago

    I am seriously conflicted about this mascara. When new, it creates really bold, dark lashes. However, after a few weeks the quality of the mascara is different. I am not sure if that is because...

    About reviewer (62 reviews)

    Age44-55

    SkinNormal, Fair, Neutral

    HairBlond, Straight, Fine

    EyesBlue

    2.0
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    from
    SarahMcD

    8 years ago

    Pros: cruelty free, doesn't flake or smudge, not terribly hard to remove, and does add a nice, rich, dark black color to my lashes. Cons: a little clumpy, and while it adds length, it does so in...

    About reviewer (361 reviews)

    Age30-35

    SkinVery Dry, Fair, Neutral

    HairBrown, Curly, Other

    EyesBrown

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