46%
would repurchase
3.7/5
package quality

price range

description

ingredients

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Reviews

Reviews


4.0
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3 years ago

This is the Jekyll & Hyde of mascaras. It has given me the longest, fullest, most gorgeous lashes. It has also given me major clumps to where I swore I'd never use it again and it was the biggest...

About reviewer (5 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrown

EyesBlue



5.0
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4 years ago

Reminds me of Better than Sex mascara. No flake outs (been using Grande Lash serum) and love this mascara. Will rebuy if on sale

About reviewer (56 reviews)

Age44-55

SkinNormal, Medium, Neutral

HairBlond, Wavy, Coarse

EyesBlue


1.0
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4 years ago

Groooooooos. So, it's generally very hard for me to find a decent mascara because of my super oily eyelids. I rarely deviate from Clinique Lash Power as it only leads to disappointment :( I read...

About reviewer (36 reviews)

Age36-43

SkinAcne-prone, Fair, Not Sure

HairBrunette, Wavy, Coarse

EyesHazel


2.0
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5 years ago

Yeah...this is a super clumpy nightmare.

About reviewer (142 reviews)

Age44-55

SkinCombination, Fair-Medium, Neutral

HairBrown, Curly, Fine

EyesGreen


3.0
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5 years ago

When I first started using this, I did NOT understand all the hype. The first few weeks this was more like Super Villain mascara. One eye application would be great then the other would be clumpy...

About reviewer (97 reviews)

Age36-43

SkinCombination, Fair

HairBrunette

EyesBrown


2.0
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5 years ago

Bleah. SA recommenced this and it’s not lengthening, lashes are super clumpy. I get better results with my L’Oréal superstar at half the price. Don’t waste your money.

About reviewer (75 reviews)

Age44-55

SkinCombination, Fair, Cool

HairBrown, Curly, Fine

EyesOther


2.0
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5 years ago

For the price, this is a terrible mascara. I tried a free sample and I am super happy I didn't pay to try the full size. It is a wet formula, but at the same time thick, clumpy and flaky. It...

About reviewer (28 reviews)

Age36-43

SkinAcne-prone, Fair

HairBlond

EyesBlue


4.0
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5 years ago

What I like-the brush. It stays on and doesn't flake. What I don't like- it gets clumpy after only a couple weeks use and no matter how careful I am the product tends to get all over the top of...

About reviewer (1 reviews)

Age44-55

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


2.0
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5 years ago

Nope, not for me. I got a mini-size with a Sephora order and was excited to try it, but after a week of use, I tossed it. It clumps right up on my lashes, which I HATE -- it held the curl a...

About reviewer (401 reviews)

Age36-43

SkinNormal, Fair-Medium, Neutral

HairBrown, Straight, Medium

EyesGreen


3.0
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5 years ago

This mascara is really a mixed bag for me. I've had the full size and the sample size, both of which I got in subscription boxes. It's a wetter formula, and it doesn't dry quickly. It leaves...

About reviewer (543 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBrown, Straight, Fine

EyesGray


4.0
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5 years ago

I've used this mascara almost exclusively for the past year and liked it so much I bought it for my daughters. In an attempt to save a little $ I stocked up with a 2 for $30 deal through HSN. For...

About reviewer (8 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


4.0
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5 years ago

This is a good mascara that instantly gives me the length and darkness that my lashes need-and with little effort. My only complaint would be it splashes a bit going on, and I dislike having to...

About reviewer (1377 reviews)

Age56 & Over

SkinSensitive, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesHazel


1.0
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5 years ago

One of the worst mascaras I’ve ever used. The brush doesn’t have enough bristles to comb through my lashes. The formula dries very quickly and flakes. You would think a fast drying formula would...

About reviewer (1 reviews)

Age30-35

SkinDry, Fair

HairBrunette

EyesBlue


3.0
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5 years ago

I liked this enough to use up a trial size but it didn't wow me. I agree with another reviewer that the volume/curl isn't there, it doesn't build the way I like. However it lengthens and looks nice...

About reviewer (7 reviews)

Age30-35

SkinOily, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesGray


1.0
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5 years ago

Garbage mascara. I'm glad I only spent $12 on the trial size at Ulta and I will be taking it back. I had high hopes for this one but there are better drug store mascaras out there than this.

About reviewer (15 reviews)

Age44-55

SkinVery Oily, Medium, Neutral

HairBrown, Wavy, Medium

EyesBrown


1.0
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5 years ago

Just awful. Great brush, but the formula is literally the worst I’ve ever used. It’s so dry and crumbly. My lashes are naturally long and full. This left them looking sparse and full of little...

About reviewer (5 reviews)

Age36-43

SkinCombination, Fair-Medium, Cool

HairBrunette, Wavy, Medium

EyesGreen


5.0
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5 years ago

This is my all time favorite mascara (and I’ve tried almost everything from drugstore to high end). I’ve repurchased IT superhero 4 times. I was dubious at first because I’m not a fan of IT...

About reviewer (138 reviews)

Age30-35

SkinDry, Fair-Medium

HairBrunette

EyesBrown


3.0
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5 years ago

The wand overloads with product like crazy. I have to wipe so much gunk off before applying and even still sometimes my lashes are overloaded with product. Like it's bad to the point I'll see black...

About reviewer (189 reviews)

Age30-35

SkinAcne-prone, Fair

HairBrown

EyesBrown


3.0
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5 years ago

I'm glad so many people love this mascara, but it's not really my thing. It's great for lengthening and separating, but it doesn't give as much volume as I want. I also like to be able to build my...

About reviewer (9 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrown, Straight, Fine

EyesHazel


2.0
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6 years ago

This mascara is disappointing unfortunately. It's a very 'wet' formula and as a result looks clumpy when applied. I do quite like IT Cosmetics products in general however was disappointed after...

About reviewer (112 reviews)

Age30-35

SkinDry, Fair-Medium, Cool

HairBrunette, Straight, Medium

EyesGreen