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3.5

621 reviews

59%
would repurchase
4.0/5
package quality

price range

description

ingredients

Aqua/Water, Paraffin, Cera Alba/Beeswax, Stearic Acid, PVP, Cera Carnauba (Carnauba) Wax, C18-36 Acid Triglyceride, Triethanolamine, Lecithin, Acrylates Copolymer, Panthenol, Propylene Glycol, Polyvinyl Alcohol, Phenoxyethanol, Methylparaben, Tocopheryl Acetate, Talc, Propylparaben, Benzyl Alcohol, Simethicone. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Ferric Ferrocyanide (CI 77510), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007).

Reviews

Reviews


3.0
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16 years ago

I'm always in search of a new great mascara so I bought this at my friend's recommendation. First time I applied it, I bent the brush when I put it back in the container for a second coat. I like...

About reviewer (1 reviews)

Age36-43

SkinSensitive, Fair

HairBlond

EyesBlue



4.0
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16 years ago

i'm a maybelline full & soft mascara type of girl, i ran out so i decided to try something new. i was attracted to the cute packaging and the promise of volume for my skimpy eyelashes. well to my...

About reviewer (187 reviews)

Age36-43

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


2.0
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16 years ago

Although the brush was kind of flimsy, it applied the product really well. It definitely lengthened and some volume to my lashes, but I can see why some people complain about the spikey look ......

About reviewer (24 reviews)

AgeUnder 18

SkinAcne-prone, Olive

HairBlack

EyesBlack


1.0
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16 years ago

I have tried a LOT of mascaras. This just doesn't cut it. I love playing with new brushes but this one was much too flexible, i couldn't build on product properly. The product dried stiff and...

About reviewer (80 reviews)

AgeUnder 18

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
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16 years ago

After a recommendation from my sister, I picked this up from Target. I love this stuff! The brush is little, but it doesn't keep a lot of the mascara and most of it gets onto your eyelashes. I love...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair

HairBrunette

EyesBrown


1.0
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16 years ago

This mascara looks beautiful outside and promises ultra volume and high definition. Doesn't deliver on the volume. When you first get it, it does just about nothing and is very thin. After a...

About reviewer (136 reviews)

Age36-43

SkinCombination

HairBrunette

EyesBrown


5.0
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16 years ago

This is my HG drugstore mascara. I love, love, love, love it! It makes my lashes look incredibly long and not clumpy at all. I have two minor complaints--1) It doesn't give as much volume as I'm...

About reviewer (45 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrown, Curly, Other

EyesBlue


3.0
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16 years ago

Not quite sure how to describe on this bendy brush, curvy, sexy bottled mascara. I didn't immediately love this. It took me a while to like it. I love mascaras with brushes and this was... well......

About reviewer (44 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesBrown


4.0
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16 years ago

I think that Rimmel did well with this mascara..It plumps ur lashes and Ive never had any clumps..ONLY problem I have with this product is after 5 or 6 usesthe wand began to bend and after applying...

About reviewer (2 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesBrown


3.0
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16 years ago

I bought this in Midnight Black a very intense black , comparable to High Store brands . I'm not a huge fan of comb mascara's but I was able to apply quite a few layers without any clumping . I...

About reviewer (42 reviews)

Age30-35

SkinCombination, Fair

HairBrunette

EyesHazel


1.0
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16 years ago

I loved the package & the look of this mascara. It looks like a princess's mascara!! but the mascara disappointed me so bad. I don't even know why this is considered as a mascara. It doesn't do...

About reviewer (9 reviews)

AgeUnder 18

SkinCombination, Fair

HairBlack

EyesBrown


2.0
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16 years ago

I was looking for a mascara that would lengthen and volumize my lashes since my are short and stubby and saw this. It does lengthen, volumize and separates very well. but it smudges very easily....

About reviewer (130 reviews)

Age19-24

SkinCombination, Olive, Neutral

HairBlack, Straight, Medium

EyesBrown


3.0
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16 years ago

Very cute packaging i think i only bought i for the packaging, hot pink and black but... the mascara it self...id do with out. Flakes too much for me, it dose alright for a one coater but clumps a...

About reviewer (1 reviews)

Age19-24

SkinOily, Fair-Medium

HairRed

EyesBrown


4.0
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16 years ago

I love all Rimmel mascaras that I have tried. Their brown color is always a nice dark brown, and they deliver what they claim. This one is no exception and seems to lengthen and separate my...

About reviewer (83 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrunette, Straight, Medium

EyesBlue


5.0
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16 years ago

They were sampling this at Walmart and my DBF told me to give it a try. I'm definitely satisfied with the price and wear of this mascara. The packaging is really cute....the only thing is that the...

About reviewer (67 reviews)

Age30-35

SkinCombination, Dark, Warm

HairBlack, Kinky, Fine

EyesBrown


2.0
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16 years ago

I like the packaging but the mascara...not so much. I feel like NO mascara gets onto the brush, the brush is flimsy, and it makes my lashes look thin and sparse. In order to even get some sort of...

About reviewer (10 reviews)

Age19-24

SkinCombination, Medium, Neutral

HairBlond, Wavy, Other

EyesHazel


3.0
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16 years ago

I love the colors of the tube! It matches my hair hehe. This mascara is pretty good. Not my HG, but i would repurchase again maybe if i couldn't find anything else to try!

About reviewer (124 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium

HairOther

EyesHazel


4.0
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16 years ago

i got this mascara from target for like 6$ (i think) & it's worth it. i have really short eyelashes & this mascara definitely lengthens them. it doesn't really volumize that much but it's still...

About reviewer (48 reviews)

AgeUnder 18

SkinAcne-prone, Tan, Warm

HairBrunette, Straight, Medium

EyesBrown


4.0
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16 years ago

great mascara, is better than others i've tried and i could only say apart from glam eyes only masterpiece max and lash injection have satisfied me, not to mention the price is great! will...

About reviewer (8 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrown

EyesBrown


3.0
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16 years ago

The packaging is very cute and novel: hot pink and black, fishnet stocking pattern on the wand top - all very cute and glam. The product inside....well....not the best I've used. Cons: The...

About reviewer (62 reviews)

Age30-35

SkinAcne-prone, Medium

HairBrunette

EyesBrown