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3.5

621 reviews

59%
would repurchase
4.0/5
package quality

price range

description

ingredients

Aqua/Water, Paraffin, Cera Alba/Beeswax, Stearic Acid, PVP, Cera Carnauba (Carnauba) Wax, C18-36 Acid Triglyceride, Triethanolamine, Lecithin, Acrylates Copolymer, Panthenol, Propylene Glycol, Polyvinyl Alcohol, Phenoxyethanol, Methylparaben, Tocopheryl Acetate, Talc, Propylparaben, Benzyl Alcohol, Simethicone. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Ferric Ferrocyanide (CI 77510), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007).

Reviews

Reviews


4.0
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16 years ago

The packaging is adorable and the main reason I bought this. The brush lengthens and is great for coating every lash. You need patience, though, since the brush forces you to take a little longer...

About reviewer (55 reviews)

Age19-24

SkinCombination

HairBrunette

EyesBlack



4.0
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16 years ago

This is the best drugstore brand mascara I have tried. The brush is great. It does not flake compared to other inexpensive brands, it lengthens, it thickens and is overall a nice product. The...

About reviewer (2 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


3.0
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16 years ago

What caught my eye about this mascara was the packaging. I found that this mascara did lengthen my lashes, but didnt do much as for making my lashes look fuller. As well, I found that this mascara...

About reviewer (26 reviews)

Age19-24

SkinCombination, Medium

HairBlack

EyesBrown


5.0
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16 years ago

I was really impressed with this mascara. The only thing I didnt like was that the brush is hard to get back into the package and I always miss & get mascara all over my hand. But it does add...

About reviewer (10 reviews)

Age25-29

SkinDry, Olive

HairBlack

EyesBrown


5.0
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16 years ago

I bought this mascara because I wanted to try a mascara that would volumize and lengthen my lashes in which I could actually see a difference on my lashes. So I bought the mascara and applied it...

About reviewer (21 reviews)

AgeUnder 18

SkinAcne-prone, Olive

HairBrunette

EyesBrown


5.0
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16 years ago

I loveee this mascara! I've tried alot of different types of mascaras, everything from the expensive brands (Estee Lauder, Shiseido etc) to the drugstore brands (Maybelline, Loreal etc), this one...

About reviewer (3 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairBlack

EyesBrown


4.0
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16 years ago

Oh I love anything British!! Once I saw this pretty, pink-and-black crown-decorated thing on the shelf at Wal-Mart, I knew I had to try it. Admittedly, the wand/comb is too small for the...

About reviewer (35 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Not Sure

HairBrown, Curly, Coarse

EyesBrown


2.0
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16 years ago

This one was bad...that brush! I just could not get in their with that brush. Will not be purchasing again!

About reviewer (27 reviews)

Age25-29

SkinSensitive, Tan

HairOther

EyesBrown


2.0
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16 years ago

It's an OK mascara when you first use it---I was pleasantly surprised, anyway. But it flakes! And the brush bends really easily, so you have to be careful when putting it back in the tube. Glad I...

About reviewer (21 reviews)

Age19-24

SkinOther

HairBlond

EyesBlue


4.0
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16 years ago

this is my favourite mascara, after i learned to use it properly. twisting the brush. It gives my lashs length and curl. i love it would def buy again in extreme black

About reviewer (19 reviews)

AgeUnder 18

SkinSensitive, Fair-Medium, Neutral

HairBlack, Straight, Fine

EyesBrown


3.0
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16 years ago

Like most women, I am a mascara JUNKIE. At first, this became my HG mascara. It gave me volume and length. But then I started to notice how much it flakes on me. It was horrendous! Soo i decided to...

About reviewer (25 reviews)

Age25-29

SkinCombination, Medium

HairBlack

EyesBlack


5.0
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16 years ago

I am always on the lookout for great mascaras and this one didn't disappoint. At first the small brush kind of put me off, but after applying the product, my lashes were looking pretty good. I...

About reviewer (1543 reviews)

Age36-43

SkinNormal

HairBrunette

EyesHazel


5.0
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16 years ago

I have this in 003 Extreme Black. The packing is so cute and I love the colors. This mascara adds length and a bit of volume to the lashes. It separates them nicely and is not clumpy.

About reviewer (7 reviews)

Age19-24

SkinNormal, Fair

HairBrunette

EyesBrown


3.0
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16 years ago

Ever since all the stores around me stopped carrying Max Factor 2000 calories (horror of horrors) I've been trying to find something comparable. I have straight Asian lashes with semi-decent...

About reviewer (20 reviews)

Age19-24

SkinCombination

HairBrown

EyesBrown


4.0
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16 years ago

I got this mascara in brown black. I've received compliments from so many people about how natural my lashes look. It also doesn't flake or smudge, and doesn't clump. And most of all, I love the...

About reviewer (5 reviews)

Age19-24

SkinSensitive, Fair, Neutral

HairBrunette, Wavy, Medium

EyesBrown


4.0
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16 years ago

I LOVE THIS! I saw this, and thought it was the cutest thing ever, the mix of pink and black with the crisscross pattern. at first, I wasn't sure how to use it, and it didn't work very well. but...

About reviewer (3 reviews)

AgeUnder 18

SkinCombination, Medium

HairBlack

EyesBlack


5.0
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16 years ago

Once again, I LOVE Rimmel mascaras. They are fabulous. I've never had a problem with ANY of them.

About reviewer (44 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrunette

EyesBlue


5.0
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16 years ago

I bought this product in the Extreme Black color and really like it. It stays on and I don't have to apply a gazillion coats (two seem to work fine) The packaging is adorable..I'm a girly girl...

About reviewer (165 reviews)

Age36-43

SkinOily, Fair, Not Sure

HairBrunette, Straight, Coarse

EyesHazel


2.0
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16 years ago

I must say I am very disappointed with this product. I usually like Rimmel mascara but this one is not great. I think it’s the brush that I don't like. Also the mascara itself seems to be somewhat...

About reviewer (101 reviews)

Age30-35

SkinOily, Fair, Cool

HairBrunette, Other, Other

EyesGreen


4.0
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16 years ago

I really like the effect this gives, my only problem with it is it isnt very curling...Now that i've discovered the proper way to use eyelash curlers, will be buying again so I can enjoy the effect...

About reviewer (57 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBrown