76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


4.0
Created with Sketch.

8 years ago

I got a travel size (5g / 0.17oz) of this, and when I first squeezed it out and felt the consistency I immediately thought this wouldn't work for me. My eyelids are very oily, and without a primer...

About reviewer (429 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairRed, Curly, Medium

EyesBlue



5.0
Created with Sketch.

8 years ago

I received a sample-size version of this and, to be honest, I've never been a huge believer in shadow primers. My skin doesn't get oily and I find my eyeshadow pretty much stays put, BUT my biggest...

About reviewer (274 reviews)

Age25-29

SkinNormal, Fair, Warm

HairBrunette, Curly, Fine

EyesGreen


4.0
Created with Sketch.

8 years ago

I feel like it's a good primer but there are better ones from the drugstore!

About reviewer (49 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairBlond

EyesBrown


1.0
Created with Sketch.

8 years ago

I have to start off by saying this eye primer has the worst smell of any cosmetic product I have ever bought. I just put some on my finger to take a photo of the consistency, and I'm literally...

About reviewer (35 reviews)

Age19-24

SkinNormal, Olive, Neutral

HairBlond, Straight, Fine

EyesBrown


4.0
Created with Sketch.

8 years ago

I bought this for shine control on my T zone for the summer Georgia heat! I use Revlon Colorstay foundation with it. This combo keeps my skin almost completely shine free for 8 hours. Def for...

About reviewer (155 reviews)

Age44-55

SkinOily, Olive, Warm

HairBrown, Wavy, Coarse

EyesGreen


4.0
Created with Sketch.

8 years ago

I got a deluxe sized sample of this product & its lasted me a year! I alternate between this & one other eyeshadow primer. This stuff works well on my normal eyelids. Slightly neutralizes...

About reviewer (75 reviews)

Age25-29

SkinNormal, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


4.0
Created with Sketch.

8 years ago

Too Faced is a cruelty-free brand so that pulled me into it. The price is of course as any branded goods go, so I had high expectations of it. I was very impressed by the formula, and it really did...

About reviewer (10 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBlack, Wavy, Medium

EyesBlack


1.0
Created with Sketch.

8 years ago

I should start out with the fact that my face is oily from the top of my head to right around my top lip. I've been able to find primer to help with my face except my eyelids. Now I love wearing...

About reviewer (14 reviews)

Age30-35

SkinOily, Dark, Not Sure

HairBrown, Kinky, Coarse

EyesBrown


5.0
Created with Sketch.
from

8 years ago

I have been using this shadow insurance for years. I have finished about 5 tubes (yes, they last a longggggg time). My eyelids are very oily and I tried MAC paint pot (not working for me - still...

About reviewer (27 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBlack


3.0
Created with Sketch.

8 years ago

I am in two minds about this primer... On the one hand, it is very cute, doesn't dry out my eyelids, and generally does a good job. On the other hand, my eyeshadows still crease with it after a...

About reviewer (77 reviews)

Age19-24

SkinVery Dry, Fair, Cool

HairBlond, Wavy, Medium

EyesGreen


5.0
Created with Sketch.

8 years ago

I'm very impressed by this. I received a sample from Sephora and decided to try it out together with a new eye shadow palette from Dior (Escapade). Twelve hours later, the eye shadow looks as great...

About reviewer (608 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Fine

EyesHazel


4.0
Created with Sketch.

9 years ago

So I purchased this from TK Maxx for about £5.99 and felt so lucky cause reviews seemed staggered by the pricing. Anyway, I really like this product and how it makes my shadow colours more intense...

About reviewer (49 reviews)

Age25-29

SkinAcne-prone, Dark, Warm

HairBrown, Kinky, Fine

EyesBrown


4.0
Created with Sketch.

9 years ago

I do enjoy this primer. it goes on nice and smooth, which I love. I use this with a drugstore palette (Maybelline The Nudes palette) and it really seems to make the eyeshadow stand out way more and...

About reviewer (38 reviews)

AgeUnder 18

SkinCombination, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

9 years ago

Wow - until I used Too Faced Shadow Insurance - I was about to give up on using eye shadow primer. I had used Urban Decay primer in the purple tube and was never that impressed - plus it would...

About reviewer (2 reviews)

Age44-55

SkinDry, Fair-Medium

HairBlond

EyesBlue


5.0
Created with Sketch.

9 years ago

this is my most favorite makeup product of all time. without it I feel like doing my makeup is pointless. I have to wear a full face of makeup for work and alot of days I'm wearing it for a good 10...

About reviewer (15 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBlack, Wavy, Medium

EyesBrown


3.0
Created with Sketch.
from

9 years ago

I bought this primer because anything I put on my oily eyelids will crease. This had great reviews so I tried it out. It did make my eyeshadow look good, but in 4-6 hours it creased so badly my...

About reviewer (17 reviews)

AgeUnder 18

SkinOily, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesBrown


5.0
Created with Sketch.

9 years ago

I've used this once, and I'm incredibly impressed! (If anything changed, I'll edit this review). The product itself is reasonably thin, and has a generic 'skin colour' tone to it, which I...

About reviewer (66 reviews)

AgeUnder 18

SkinVery Dry, Fair, Warm

HairBlack, Wavy, Medium

EyesHazel


5.0
Created with Sketch.

9 years ago

I have oily eyelids so I have a lot of trouble with eyeshadow creasing during the day -this keeps my eyeshadow looking good all day. Definitely will be repurchasing this one.

About reviewer (74 reviews)

Age44-55

SkinOily, Fair-Medium, Warm

HairBrunette, Other, Other

EyesGreen


1.0
Created with Sketch.

9 years ago

This product was a terrible one for me. I waited and to write this review until I had used up over half of the product and used it in many different situations, environmental conditions, seasons,...

About reviewer (1 reviews)

Age44-55

SkinDry, Medium

HairBlond

EyesBrown


1.0
Created with Sketch.

9 years ago

very bad, doesn't do anything for me

About reviewer (81 reviews)

Age30-35

SkinVery Dry, Fair-Medium, Neutral

HairRed, Curly, Medium

EyesGreen