Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    shespoison

    7 years ago

    This is the best eyeshadow primer i have ever tried and I've tried many different shadow primers. This really does last 24hrs I have gone to work partied and then home and my eyeshadow is still in...

    About reviewer (6 reviews)

    Age25-29

    SkinCombination, Tan, Warm

    HairBrown, Wavy, Fine

    EyesBrown

    4.0
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    from
    marymaryjane

    7 years ago

    I think overall this is a pretty nice eyeshadow primer. I used to only use urban decays pp, but this was on sale so I decided to give it a try. The formula is much smoother and less sticky compared...

    About reviewer (14 reviews)

    Age25-29

    SkinDry, Fair-Medium

    HairBrunette

    EyesBrown

    5.0
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    from
    eerienuh

    7 years ago

    Great primer, worked my super oily lids. But I don't think I'll repurchase. It is a tad too expensive for me to justify, as there are many cheaper options that perform just as well or nearly as...

    About reviewer (25 reviews)

    Age25-29

    SkinOily, Tan, Not Sure

    HairBlack, Wavy, Fine

    EyesBrown

    4.0
    Created with Sketch.
    from
    Allmacedup10

    7 years ago

    I prefer this to UD Primer Potion mainly because it doesn't have an applicator. I like that I can put this on with my finger, which is much easier to me than playing around with the stupid tip of...

    About reviewer (134 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium

    HairBrown

    EyesBrown

    3.0
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    from
    Smilexox

    8 years ago

    I am not sure it really does anything. It is quite difficult to handle as it separates so I am very careful squeezing it out. I use it because I feel I should not because it makes a noticeable...

    About reviewer (4 reviews)

    Age44-55

    SkinNormal, Fair-Medium, Cool

    HairBlond, Wavy, Fine

    EyesGreen

    3.0
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    from
    tigergirly

    8 years ago

    I used to use this religiously until I realized it just wasn't working well anymore. I found Wet N Wild primer, which dries faster, has sturdier packaging, doesn't separate like this one, holds...

    About reviewer (258 reviews)

    Age36-43

    SkinOther, Fair

    HairBrown

    EyesHazel

    5.0
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    from
    noBSbeauty

    8 years ago

    This is my daily eyeshadow primer. I used to use the urban decay Primer potion but unfortunately I've had allergic reactions to their formula. The too faced Primer does a great job of keeping my...

    About reviewer (705 reviews)

    Age25-29

    SkinDry, Fair-Medium, Not Sure

    HairBrown, Other, Other

    EyesBrown

    4.0
    Created with Sketch.
    from
    Aussieinlondon86

    8 years ago

    Awesome! Expensive, but worth it... teamed with a Mac pain point, it's unstoppable! I also use t under my eye to stop creasing of my foundation / concealer - not sure if it's necessarily meant...

    About reviewer (2 reviews)

    Age30-35

    SkinCombination, Medium

    HairBrunette

    EyesHazel

    4.0
    Created with Sketch.
    from
    Doody999

    8 years ago

    This primer works well, but it is nothing special. I get the same results from both Milani and ELF so personally don't see the point in spending out the extra cash for this.

    About reviewer (203 reviews)

    Age44-55

    SkinOily, Fair-Medium, Neutral

    HairBlond, Wavy, Coarse

    EyesBlue

    2.0
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    from
    CocoCharlotte

    8 years ago

    I'm glad I got a deluxe sample because I would regret buying it. For some reason it just doesn't work for me. Even though I use tiny amount it creases, makes my base products I used around eyes...

    About reviewer (247 reviews)

    Age25-29

    SkinCombination, Fair, Warm

    HairBrunette, Straight, Fine

    EyesBrown

    4.0
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    from
    Deandra

    8 years ago

    This works really well for me. I have used Urban Decay's Primer Potion and NARS Smudge Proof Eyeshadow Base also, but I have sensitive eyelids and have, on rare occasions, experienced mild itching...

    About reviewer (835 reviews)

    Age36-43

    SkinSensitive, Fair, Neutral

    HairBlond, Straight, Medium

    EyesBlue

    5.0
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    from
    Kishes

    8 years ago

    I previously used UDPP, but I found the formula to be too thick and greasy for my oily hooded eyelids. I have been using TFSI for nearly two years and it has not disappoint me. This primer has a...

    About reviewer (78 reviews)

    Age19-24

    SkinOily, Fair-Medium, Neutral

    HairBlack, Straight, Medium

    EyesBrown

    2.0
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    from
    territhegreat

    8 years ago

    this product was absolutely horrible, yet pushed on me at a local ulta store. this thing creases like no tomorrow - and i wasn't having any issues with creasing at all. i wound up taking this back...

    About reviewer (1 reviews)

    Age30-35

    SkinCombination, Fair-Medium

    HairBrunette

    EyesBrown

    1.0
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    from
    yolanda71

    8 years ago

    I do not like it at all. Very bad formula for this high end product.

    About reviewer (99 reviews)

    Age44-55

    SkinDry, Fair-Medium, Warm

    HairBrunette, Straight, Fine

    EyesHazel

    1.0
    Created with Sketch.
    from
    makeupallicat

    8 years ago

    Doesn't work for me at all, sadly. My eyelids are very oily, and mascara and eyeliner transfers onto my upper eyelid (into my partially hooded creases) and lower line area, which is why I bought...

    About reviewer (29 reviews)

    Age19-24

    SkinAcne-prone, Medium, Warm

    HairBlack, Straight, Medium

    EyesBrown

    3.0
    Created with Sketch.
    from
    skwerlie

    8 years ago

    I've bought this as a full size product as well as receiving multiple sample sizes in sets or from retailers. I feel like this works OK in the wintertime (though still not my favourite) but...

    About reviewer (82 reviews)

    Age30-35

    SkinAcne-prone, Olive, Warm

    HairBrunette, Other, Other

    EyesHazel

    5.0
    Created with Sketch.
    from
    Adriennel34

    8 years ago

    Not too greasy or too dry, goes on smooth! A little goes a long way, tube lasts forever.

    About reviewer (13 reviews)

    Age36-43

    SkinOily, Medium, Warm

    HairBrunette, Wavy, Medium

    EyesBrown

    1.0
    Created with Sketch.
    from
    nataliok

    8 years ago

    Didn't work on me at all. This primer was a disaster for my oily eyelids. My eyeshadow was a creasy mess within a few hours.

    About reviewer (110 reviews)

    Age19-24

    SkinCombination, Medium, Warm

    HairBlond, Curly, Coarse

    EyesBlack

    3.0
    Created with Sketch.
    from
    MsPsylocke

    8 years ago

    I recieved a delux sample of the reformulated 24 hour shadow insurance eye shadow primer. I could use the old formula no problem. So I thought I could use this with no issues. Well it is similar in...

    About reviewer (1105 reviews)

    Age36-43

    SkinCombination, Fair, Cool

    HairBlond, Wavy, Medium

    EyesGreen

    4.0
    Created with Sketch.
    from
    shopmac

    8 years ago

    Let me start by saying that most eyeshadows tend to hold well on my lids. Where this little gem comes into play is when I am using shadows that have more powdery formulations - you know, the ones...

    About reviewer (8 reviews)

    Age30-35

    SkinCombination, Olive, Neutral

    HairBrunette, Wavy, Medium

    EyesBrown

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