60%
would repurchase
3.7/5
package quality

price range

description

ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Lactic Acid, Glycol Distearate, Cetyl Alcohol, Betaine, Chamomilla Recutita Flower Extract (Matricaria), Citrus Medica Limonum Peel Extract (Lemon), Curcuma Longa Root Extract (Turmeric), Crocus Sativus Flower Extract, Helianthus Annuus Seed Extract (Sunflower), Vitis Vinifera Juice Extract (Grape), Vitis Vinifera Seed Extract (Grape), Glycerin, Benzyl Alcohol, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Cocamide MEA, PEG 40 Hydrogenated Castor Oil, Sodium Hydroxide, Glycine, Alcohol, Butylene Glycol, Sodium Chloride, Propylene Glycol, Sodium Xylene Sulfonate, Malic Acid, Tocopherol, Disodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance, Yellow 10

Reviews

Reviews


3.0
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10 years ago

I bought this product because I wanted to get rid of the red tones in my hair. I recently bleached my black hair, and died it red and now that the red is fading I'm left with copper hair, with...

About reviewer (49 reviews)

Age19-24

SkinOily, Medium, Neutral

HairRed, Wavy, Medium

EyesBlue



5.0
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10 years ago

I've really come to like this shampoo and conditioner! I've got naturally dark blonde hair, and this brings out the highlights. I like to have that shimmery sunny summer hair, especially now that...

About reviewer (40 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


5.0
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10 years ago

I love this- i have never colored my hair and I'm a natural brunette with subtle natural red undertones. One wash with this stuff and i could notice that it really brought out my natural highlights...

About reviewer (2 reviews)

Age25-29

SkinCombination, Olive, Not Sure

HairBrunette, Relaxed, Medium

EyesBrown


5.0
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10 years ago

My hair is naturally dark blonde, but receantly I've noticed that it is getting darker escpecially on the roots. So I decided to lighten up my hair a little bit and I bought Go Blonder. After 5...

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBrown


2.0
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10 years ago

If you're buying this with the intention of lightening your hair, but are not willing to use this product every day than don't bother. It dries hair out, and my damaged, bleach locks definitely...

About reviewer (10 reviews)

Age19-24

SkinCombination, Olive

HairBlond

EyesGreen


4.0
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10 years ago

I have naturally platinum blonde hair and this shampoo keeps it at its lightest! My hair is fine and the shampoo doesn't weigh it down. Overall it is a good product.

About reviewer (11 reviews)

AgeUnder 18

SkinOily, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


2.0
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10 years ago

So far I've used three bottles of this shampoo but it wasn't until I switched to herbal essences Bee Strong that I realised that it was this shampoo which made my hair damaged. I have naturally...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlond, Straight, Medium

EyesBlue


5.0
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10 years ago

I love this shampoo! My hair is naturally brown, but it became lighter after moving to Hawaii. Since then, i have been using this shampoo mixed with another to keep my hair light! i LOVE it so...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


4.0
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11 years ago

I bought this product last summer because I've always been a light brunette/dark blonde with light blonde highlights in my hair, and I wanted to see if I could get them any lighter. This product...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair

HairBlond

EyesBlue


5.0
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11 years ago

I've got no beef with this product. I don't notice it drying out my hair at all, and it keeps my roots from looking too terribly apparent. It might work better if I used it everyday, but I switch...

About reviewer (184 reviews)

Age25-29

SkinCombination, Other, Not Sure

HairRed, Other, Other

EyesGreen


4.0
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11 years ago

Bought this at Wal-mart for $6 after my sulfate free shampoo ran out. It's about $30 cheaper than my regular shampoo and my recent blonde dye job was beginning to fade, so I decided to give this...

About reviewer (70 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairBlond, Straight, Fine

EyesGray


3.0
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11 years ago

I have naturally blonde hair. I bought this product because I noticed my hair becoming darker and more dirty blonde. I hoped this product would lighten my roots. After using the product for some...

About reviewer (7 reviews)

AgeUnder 18

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


1.0
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11 years ago

This shampoo was absolutely horrible for me. It dried out my chemically treated hair (routine professional partial highlights) and caused my skin to breakout on my back, neck, and upper arms. I...

About reviewer (8 reviews)

Age30-35

SkinCombination, Medium, Neutral

HairBlond, Straight, Fine

EyesGreen


2.0
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from

11 years ago

I initially like the shampoo and conditioner but after using it for a while at my last hair cut my stylist commented that my hair was a bit damaged .. Other than my normal coloring with a high lift...

About reviewer (47 reviews)

Age

SkinCombination, Fair-Medium, Neutral

HairBlond, Wavy, Other

EyesBrown


4.0
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11 years ago

So I bleached my hair, from practically black. My hair was very dark and people even thought I colored it black but it's just naturally very dark probably due to me being Latina and Asian. My hair...

About reviewer (76 reviews)

AgeUnder 18

SkinOily, Olive

HairBlond

EyesHazel


4.0
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from

11 years ago

This product really is great, if your hair is already blonde (natural or bleached/colored blonde)... PROS: Does lighten the hair a bit Smells pretty good (in my opinion) ...

About reviewer (31 reviews)

Age36-43

SkinDry, Medium, Warm

HairBlond, Other, Coarse

EyesBrown


1.0
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11 years ago

Did not lighten my hair to any recognizable extent (my hair is not dyed and is dark blond) Dried my hair out like hell. Put it in the worst condition that it ever had. Ridiculously...

About reviewer (19 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBrown, Relaxed, Coarse

EyesHazel


2.0
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11 years ago

This shampoo is extremely drying to hair!! My hair is very frizzy from using it and it hasn't lightened one single bit. It smells horridly nasty. It's like you open the bottle and a stink bomb goes...

About reviewer (7 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Not Sure

HairBlond, Wavy, Fine

EyesGray


5.0
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11 years ago

Been using this with the conditioner for almost two months now and love it. It's not drying, and I started seeing results after only a few uses. Now I just need the spray (:

About reviewer (3 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBlond

EyesGreen


4.0
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11 years ago

My hair used to be such a lovely light blonde colour but over the years it has faded to a more golden brown/blonde. I've never dyed my hair and I choose to keep it that way for as long as I can so...

About reviewer (1 reviews)

AgeUnder 18

SkinSensitive, Fair, Cool

HairBlond, Straight, Medium

EyesBlue