60%
would repurchase
3.7/5
package quality

price range

description

ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Lactic Acid, Glycol Distearate, Cetyl Alcohol, Betaine, Chamomilla Recutita Flower Extract (Matricaria), Citrus Medica Limonum Peel Extract (Lemon), Curcuma Longa Root Extract (Turmeric), Crocus Sativus Flower Extract, Helianthus Annuus Seed Extract (Sunflower), Vitis Vinifera Juice Extract (Grape), Vitis Vinifera Seed Extract (Grape), Glycerin, Benzyl Alcohol, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Cocamide MEA, PEG 40 Hydrogenated Castor Oil, Sodium Hydroxide, Glycine, Alcohol, Butylene Glycol, Sodium Chloride, Propylene Glycol, Sodium Xylene Sulfonate, Malic Acid, Tocopherol, Disodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance, Yellow 10

Reviews

Reviews


1.0
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3 years ago

AWFUL product. I am a natural medium-dark blonde and throughout the summer my roots become relatively light (almost the color i bleach my hair to) but it's wintertime and my hair is damaged enough...

About reviewer (1 reviews)

AgeUnder 18

SkinSensitive, Fair

HairBlond

EyesGreen



3.0
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4 years ago

This "Go Blonder" shampoo (even with "Go Blonder" conditioner") did NOT lighten my hair at all...However, the shampoo was effective at stripping/totally cleansing my hair of conditioners,...

About reviewer (90 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairBlond

EyesHazel


1.0
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5 years ago

Absolutely horrible. I used this ONE time on virgin hair and my hair is sooo dry and straw like and I have bumps on my scalp. My hair is normally super soft and perfect. DO NOT BUY THIS

About reviewer (2 reviews)

Age30-35

SkinCombination, Fair

HairRed

EyesHazel


3.0
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5 years ago

It is time for me to review the John Frieda Go Blonder Collection.  I've used this in different products (an older mask, since discontinued) over the last few years.  I preferred to use the...

About reviewer (705 reviews)

Age25-29

SkinDry, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesBrown


3.0
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6 years ago

Waste of money. This shampoo, with 6 months of use, did not lighten my naturally medium-blonde hair at all, but left it dry and brittle instead. As a shampoo, it does its job, cleaning hair to an...

About reviewer (83 reviews)

AgeUnder 18

SkinCombination, Fair

HairBlond

EyesGreen


5.0
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6 years ago

I’ve been using this shampoo for two months. It’s amazing. I’am using it with the conditioner and the lightening spray. And the color is just perfect. Didn’t dry my hair at all. Smells really good....

About reviewer (3 reviews)

Age

SkinOther, Other

HairOther

EyesOther


5.0
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7 years ago

This is a great shampoo, I have been using for about 3 months and have not had any problems at all. It definitely lightens the hair over time, in a month I noticed a definite difference. This is on...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBrown


3.0
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7 years ago

This works but it really dried my hair out some I dark blond hair on top my ends have some blond on my ends I have been coloring my hair for a long time started going gray in my 20s my hair was...

About reviewer (13 reviews)

Age44-55

SkinVery Dry, Fair-Medium

HairBlond

EyesGreen


2.0
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7 years ago

I've got mousy brown hair and this shampoo did nothing to change that. To be fair, on the bottle there's a big honkin' asterisk next to the phrase "Go 2 shades lighter," that leads you to the...

About reviewer (1 reviews)

Age30-35

SkinAcne-prone, Fair, Cool

HairBrunette, Wavy, Medium

EyesGray


1.0
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8 years ago

That shampoo made me go with dandruff. Horrible. I used it about for 2 months and I noticed the tiny white things on my brush and I now have to use a medicated shampoo. Please do not buy

About reviewer (5 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


1.0
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8 years ago

i am totally agree with the reviewer below.Disappointed.worst shampoo for my scalp.i don't have overly sensitive scalp but this shampoo made my head itchy and gave me dandruff(which i never had...

About reviewer (39 reviews)

Age25-29

SkinAcne-prone, Fair, Warm

HairBrunette, Straight, Medium

EyesBrown


1.0
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9 years ago

PLEASE PLEASE DONT USE. I am always ignoring bad reviews when there are more good ones. I've been using this for a couple of weeks and had begun to notice painful lumps on my scalp. I was feeling...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesGreen


3.0
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9 years ago

This product defenitely does what it claims it will do. I have blonde highlights throughout most of my hair because I wanted to go lighter for the summer/fall. I've had multiple people tell me my...

About reviewer (34 reviews)

Age25-29

SkinCombination, Olive, Not Sure

HairBrown, Wavy, Medium

EyesHazel


1.0
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9 years ago

This didn't work for me at all. I was hoping to gradually lighten my hair a little, esp my root area. I have natural light brown hair but after a few uses I saw no lightening at all. Plus like...

About reviewer (63 reviews)

Age44-55

SkinSensitive, Fair, Cool

HairBlond, Wavy, Fine

EyesGreen


5.0
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9 years ago

I really like this shampoo. I have blonde highlighted hair, and it does make my hair lighter, brighter and healthier.I use it with go blonder mask and it really works.

About reviewer (24 reviews)

Age36-43

SkinNormal, Fair, Neutral

HairBlond, Straight, Fine

EyesHazel


4.0
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9 years ago

This stuff really works! I have dark brown hair, and was interested in doing a bit of a natural-looking ombré effect, so I picked this up at Shoppers Drug Mart for about $10, and used it on the...

About reviewer (8 reviews)

Age25-29

SkinCombination, Medium

HairBrunette

EyesHazel


5.0
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9 years ago

I actually really like this stuff! It has a very subtle lemon scent, lathers well and comes in a bright yellow bottle. I do not have any issues with dryness in my hair--ever--and this stuff is no...

About reviewer (35 reviews)

Age30-35

SkinVery Dry, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


5.0
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9 years ago

I used this when I had dyed my hair blonde and I loved it ,definitely does what it says it'll do. I prefer my natural dark brown hair but if I ever went blonde I'd buy this again.

About reviewer (161 reviews)

Age30-35

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Straight, Medium

EyesGreen


2.0
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10 years ago

I have dark blonde hair and I began to see results with this shampoo after about a week of daily use. My natural highlights looked shinier and brighter. However, this made my hair fall out much...

About reviewer (28 reviews)

Age30-35

SkinOther, Other

HairOther

EyesOther


3.0
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10 years ago

I bought this shampoo a while back when I was previously trying to enhance my blondliness. Ironically enough, I'm attempting to go back to blonde (will I ever learn?) and of course now I'm buying...

About reviewer (86 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue