Superior Preference Hair Colour

L'Oreal Paris

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3.4

208 reviews
62%
would repurchase
3.8/5
package quality
price range
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    Reviews

    Reviews

    1.0
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    from
    tempescape

    3 years ago

    As another reviewer said, there's barely any lift. I never use conditioners as I have supper strong hair that doesn't need it so can't say anything about that. This box due want worth the money. I...

    About reviewer (491 reviews)

    Age44-55

    SkinSensitive, Dark, Cool

    HairBlack, Kinky, Coarse

    EyesBrown

    5.0
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    from
    raluko

    4 years ago

    I don't usually color my hair at home, but now with the awful misery of this virus from China, I am too afraid to go to a salon. I bought this off Iherb, not sure what to expect. I was really...

    About reviewer (1070 reviews)

    Age44-55

    SkinCombination, Fair

    HairBlond

    EyesHazel

    2.0
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    from
    frippery

    5 years ago

    I bought the color UL61 high lift Ash Brown from the Sunkissed caramels line. It claims to be designed to "lighten the darkest hair". This product claims to be ash tone so I expected little to no...

    About reviewer (180 reviews)

    Age36-43

    SkinAcne-prone, Fair-Medium, Not Sure

    HairOther, Wavy, Medium

    EyesOther

    4.0
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    from
    moreswatchesplz

    5 years ago

    I have used 9.5 ash blonde, 8A ash blonde, and 7A dark ash blonde. These shades are excellent! The color lifts great - my hair is naturally a medium ash brown and I am so impressed with how blonde...

    About reviewer (264 reviews)

    Age56 & Over

    SkinSensitive, Fair, Not Sure

    HairBrown, Other, Other

    EyesBlue

    3.0
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    from
    FreddieF20

    6 years ago

    They don't make the original formula for Clairol medium golden blonde any more so I've been using L'Oreal Superior Preference in golden blonde. I used to like the way the Clairol made my dingy grey...

    About reviewer (4 reviews)

    Age44-55

    SkinNormal, Fair-Medium

    HairBlond

    EyesBlue

    1.0
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    from
    Erija2018

    6 years ago

    This stuff is junk. I've been dying my hair for 10 years and this is by far the worst hair dye I've ever used. My boyfriend grabbed it for me because he couldn't find the one I wanted and I wish I...

    About reviewer (1 reviews)

    Age25-29

    SkinNormal, Medium

    HairBrunette

    EyesBlue

    4.0
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    from
    colleenme

    6 years ago

    It is the end of summer and my naturally light brown hair was getting lighter from the sun, the swimming and the chlorine (since I live in FL). Oddly, the John Frieda colors I was alternating...

    About reviewer (18 reviews)

    Age36-43

    SkinCombination, Other

    HairBrown

    EyesBlue

    1.0
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    from
    Flagrl

    6 years ago

    Terrible product! It drips like crazy and I've been dying my hair since middle school. It smells so strong my eyes watered. Nasty stuff. This has never happened to me before. It's almost...

    About reviewer (2 reviews)

    Age36-43

    SkinAcne-prone, Olive

    HairBlack

    EyesBlack

    1.0
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    from
    katmae24

    6 years ago

    Yuck yuck never again! I have dyed my hair for many many years and I've never had a hairdye that did not want to rinse out of my hair like this junk. I'm not sure what it was, but after rinsing...

    About reviewer (489 reviews)

    Age36-43

    SkinSensitive, Fair-Medium, Warm

    HairBrunette, Straight, Fine

    EyesBlue

    3.0
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    from
    spaflam

    7 years ago

    Back in the day when I colored my hair at home I played around with both Excellence and Preference. I like Excellence better - less runny, fewer chemical smells. Preference is inexpensive but...

    About reviewer (2552 reviews)

    Age44-55

    SkinDry, Fair, Cool

    HairBrown, Wavy, Fine

    EyesGreen

    5.0
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    from
    glamourdoll

    7 years ago

    I used this in 3 Soft Black seven weeks ago. I got beautiful results. BUT. I have healthy hair that takes color well. My hair is not subject to mechanical stress like tight braids or extensions...

    About reviewer (477 reviews)

    Age44-55

    SkinOily, Fair-Medium, Warm

    HairBrunette, Straight, Fine

    EyesBrown

    1.0
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    from
    Sarez

    7 years ago

    Brought 5 Palma (Plaine Jane.) Brown. Touched up my brunette roots to cover the grey. No grey coverage and orange roots. This tells me there's peroxide in it, which I was trying to avoid (Trying to...

    About reviewer (1 reviews)

    Age36-43

    SkinNormal, Fair-Medium

    HairBrunette

    EyesBrown

    3.0
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    from
    Barbilocks

    8 years ago

    I just colored my hair with L'Oréal Superior Preference in Cool Medium Brown, 5C... This is the messiest, drippiest, most watery hair color I've ever used! This ran down my face, neck, and back...

    About reviewer (6 reviews)

    Age44-55

    SkinDry, Fair, Cool

    HairBlack, Wavy, Fine

    EyesGreen

    2.0
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    from
    Msgdfx1

    8 years ago

    I purchased in the new anti-brass brunette collection, 5C Mecium Cool Briwn. . And, of course, I got brassy, orangey roots. Can't believe it. Haven't had this problem in years as I typically use...

    About reviewer (228 reviews)

    Age44-55

    SkinOily, Dark

    HairBrunette

    EyesGreen

    2.0
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    from
    divinemissjenn

    8 years ago

    I bought this in 4 Dark Brown, to use as a touch up kit for my gray roots. I figured it was plain old dark brown and should blend in with the other brands I normally use. However, the color came...

    About reviewer (36 reviews)

    Age44-55

    SkinOily, Fair, Neutral

    HairBrunette, Wavy, Medium

    EyesBrown

    5.0
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    from
    xoxomalak

    9 years ago

    Okay so I previously tried dying my hair a violet brown color- didn't work. Turned my roots bright orangey red and my ends were violet brown. Well seeing as I am a teacher, I CANNOT go to school...

    About reviewer (23 reviews)

    Age19-24

    SkinOily, Tan

    HairBrunette

    EyesBrown

    3.0
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    from
    zoerenee21

    9 years ago

    I just wanted to say, the gloves that come with your Paris Preference colouring are absolutely ridiculous. They are made for children s hands. By the time i finally got them on my hands there were...

    About reviewer (1 reviews)

    Age25-29

    SkinCombination, Fair-Medium

    HairRed

    EyesHazel

    1.0
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    from
    Jade0711

    9 years ago

    I had light brown hair that went too warm, almost reddish, from a previous hair dye several months before. I saw online that the 8.1 from L'Oreal Superior Preference can cool down this type of...

    About reviewer (1 reviews)

    Age25-29

    SkinDry, Fair-Medium

    HairBrown

    EyesGreen

    1.0
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    from
    TranquilTurtle

    9 years ago

    Bought this in the amber brown colour (#65) which looks very close to my natural colour on the box in an attempt to dye my henna/indigo-ed hair back to my natural shade. Now the box dose say not to...

    About reviewer (21 reviews)

    Age19-24

    SkinCombination, Fair, Cool

    HairBrunette, Wavy, Fine

    EyesHazel

    5.0
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    from
    guitarheroine91

    9 years ago

    I found this color in the shade Deepest Indigo (NF02) at the dollar store. Went to the Superstore the next day and saw it there for almost fifteen dollars, so I lucked out big time! This is the...

    About reviewer (174 reviews)

    Age19-24

    SkinCombination, Fair, Cool

    HairBlack, Straight, Fine

    EyesBlue

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