Viva Color Pure Red

This is a good hair color. Not bad, not excellent either.

In order for this product to take effect, you have to dye your hair blonde then apply the red...Red wont stick to dark hair.. and leave a decent effect! If you do this right..it turns out gorgeous

I'm always on the lookout for red hair color. I'm Chinese with thick and pitch black hair which doesn't absorb color well so most vibrant colors on the package ends up hardly showing on my hair...