77%
would repurchase
4.0/5
package quality

price range

description

ingredients

(2011: same formula as ZuZu Luxe--same parent company) Aqua (infusion of Aloe Vera juice), Cellulose Gum, Sorbitol, Stearic Acid, Cetearyl Alcohol, Lecithin, Panthenol, Crithmum Maritimum (Sea Fennel) Extract, Tocopheryl Acetate, Euphrasia Officinalis (Eyebright) Extract, Xanthan Gum, Iron Oxides, Hectorite, Titanium Dioxide, Potassium Sorbate-----(old formula) deionized water, carnauba wax, stearic acid, panthenol, tocopherol acetate, iron oxides, ultramarines, cellulose gum, grapeseed extract

Reviews

Reviews


2.0
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5 years ago

I was looking for a natural mascara and bought this product based on the reviews here. The product dried out quickly and became thick, clumpy and hard to apply. Once on, it flakes off around my...

About reviewer (11 reviews)

Age44-55

SkinCombination, Medium

HairBlond

EyesBlue



4.0
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9 years ago

I love this mascara as a primer for other mascaras. It doesn't hold it's curl, volumize, or lengthen enough for it to be used on its own for me. ON THE OTHER HAND, :D It helps them apply...

About reviewer (55 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBlond, Straight, Fine

EyesBlue


2.0
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9 years ago

Based on the some of the reviews here I was hopeful when I purchased it (on sale thank god) but this.does.nothing...at all! If you're going for the "no make-up" look, this is the mascara for you!...

About reviewer (12 reviews)

Age36-43

SkinAcne-prone, Other, Not Sure

HairBrown, Other, Other

EyesHazel


2.0
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11 years ago

I have to disagree with the others here. The wand pulled out mascara that was gloppy and a huge amount of the tip I had to wipe off. Even with all this, it didn't apply well and had to do it...

About reviewer (187 reviews)

Age56 & Over

SkinNormal, Fair-Medium, Cool

HairBrown, Wavy, Fine

EyesHazel


5.0
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from

12 years ago

By far the best mascara that is safe and natural that I have ever used! I have tried about 5 of them. None of them have the brush, staying and curling power, and separating affect that this does....

About reviewer (18 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Curly, Medium

EyesGreen


5.0
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12 years ago

It took restocking my makeup bag with natural, safe cosmetics to find a mascara that I can finally say is HG for me. I'm amazed! I've gone through both high-end and drugstore mascaras by the dozen...

About reviewer (551 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Warm

HairBrown, Wavy, Fine

EyesBrown


4.0
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13 years ago

Overall this is a pretty good mascara. I think I want to try the ZuZu Luxe mascara just to compare. This is a pretty simple mascara. I like that it washes off easily, doesn't clump & doesn't make...

About reviewer (63 reviews)

Age30-35

SkinOther, Fair

HairBrunette

EyesBrown


4.0
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14 years ago

I am trying to transition to all natural cosmetics and mascara is the one I'm most worried about. I have Asian eyes that tend to look closed and eyelashes that point straight down to the floor so...

About reviewer (19 reviews)

Age36-43

SkinDry, Fair-Medium, Cool

HairBlack, Straight, Coarse

EyesBrown


3.0
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14 years ago

Simple clean mascara, lightweight and no clumps even after months. Smudges a little after a few hours on more humid/rainy days. (but that largely depends on undereye moisture)

About reviewer (27 reviews)

Age25-29

SkinDry, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


5.0
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14 years ago

I love this mascara. So smooth, Not clumpy. Easy to remove. I like simple mascara and this is it. It puts a nice simple layer on your lashes. If you cry it won't run, it will just get kinda flaky...

About reviewer (3 reviews)

Age25-29

SkinOily, Olive

HairBrown

EyesBrown


3.0
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from

15 years ago

I try to only use natural products. I have this in black, and it is a nicely pigmented and wet look. However, it doesn't hold curl, and it DOES smudge. It doesn't smudge terribly, but it does...

About reviewer (14 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesGreen


5.0
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15 years ago

My sensitive eyes LOVE this mascara. I was searching for a natural mascara, and on my way to Sephora I stopped by Whole Foods for lunch. Big "30% off Gabriel Natural Cosmetics" sign on the door...

About reviewer (80 reviews)

Age44-55

SkinNormal, Fair, Not Sure

HairBlond, Other, Other

EyesBlue


4.0
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15 years ago

I like this mascara for a natural effect. If you're looking for dramatic, it's not for you but It's nicely smooth, a bit glossy, and a deep black. It didn't flake or smudge all day and was easy to...

About reviewer (128 reviews)

Age36-43

SkinSensitive, Olive

HairBrown

EyesGreen


3.0
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15 years ago

Not my favourite "greener" mascara, but one of the better ones--that is, it's a usable mascara. Unlike many other squeaky green ones that look lovely on paper but are utter crap as actual mascaras....

About reviewer (442 reviews)

Age36-43

SkinSensitive, Fair, Cool

HairRed, Wavy, Fine

EyesGreen


2.0
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15 years ago

JUST DON'T EXPECT ANY VOLUME

About reviewer (51 reviews)

Age36-43

SkinAcne-prone

HairBlond

EyesBlue


5.0
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16 years ago

I agree with the other reviewers. This is a great mascara, It's easy to remove, doesn't clump upon application, smudge or flake during the day. If you wear contact lenses, you are safe with this...

About reviewer (7 reviews)

Age44-55

SkinCombination, Fair

HairBlond

EyesHazel


4.0
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17 years ago

This product really did surprise me, as I wasnt expecting much from a lesser known brand. Like other users i was surprised how it didnt flake, and how light and airy it feels on. If you have...

About reviewer (11 reviews)

Age25-29

SkinNormal, Tan

HairBlack

EyesBrown


5.0
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17 years ago

I agree with the other reviewers here - an absolutely fantastic product! It isn't super lengthening or super thickening but if you're looking for an all-natural mascara that looks like...

About reviewer (42 reviews)

Age36-43

SkinVery Dry, Fair-Medium

HairBrown

EyesGreen


4.0
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17 years ago

Great stuff! Being a harsh mascara critic who has tried just about every one on the market with disappointment (Lancome, Dior, EL, Clinique, Maybelline, etc), this is a really pleasant surprise. ...

About reviewer (437 reviews)

Age25-29

SkinCombination, Other

HairBrunette

EyesHazel


5.0
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17 years ago

I am so happy I found this mascara. I've been switching all my beauty products over to natural/organic ones. Until I found this, I had been successful at replacing everything except mascara. It...

About reviewer (7 reviews)

Age25-29

SkinDry, Fair

HairBlond

EyesGreen