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4.3

77 reviews

79%
would repurchase
3.7/5
package quality

price range

description

ingredients

Mica (CI 77019), Lauroyl Lysine. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007).

Reviews

Reviews


4.0
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13 years ago

I brought this product before they inserted the sifters so application's a bit of an ordeal. The color's lighter than Nick Nack. It still shows up on my NC25 skin. It's a very neutral pink. You...

About reviewer (56 reviews)

Age25-29

SkinDry, Fair-Medium, Neutral

HairBlack, Other, Fine

EyesBrown



4.0
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13 years ago

Although the colour is nice and I tend to use this in the same way as dandelion (as an all over perk-me-up powder), soft touch is not a perfect Benefit dandelion dupe. Once applied soft touch is...

About reviewer (4 reviews)

Age44-55

SkinSensitive, Fair-Medium, Cool

HairRed, Wavy, Medium

EyesGreen


4.0
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13 years ago

This is the perfect pink shade for someone with fair skin. A very light soft pink matte color that has a great formula. I have had mine for some time and I love that it seems to last forever.

About reviewer (8 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBlond, Wavy, Fine

EyesGreen


4.0
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13 years ago

This is a true baby pink, porcelain doll cheek color for fair skin. It's really impossible to over-do, which makes it great for quick makeup applications on hectic mornings. Whereas Nick Nack gives...

About reviewer (121 reviews)

Age25-29

SkinAcne-prone, Fair, Warm

HairBrown, Wavy, Fine

EyesBrown


4.0
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15 years ago

Wonderful, natural blush. I am NC25 and although I have to apply it with a heavier hand, this looks so natural!! I love it!! HG

About reviewer (100 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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15 years ago

I am so fortunate to have found another HG blush by EM! I go thru phases and my current phase, I alternate between this and Natural (or sometimes a combo of both). This is very natural looking...

About reviewer (626 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairOther, Wavy, Fine

EyesBlue


2.0
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15 years ago

I have cool, very fair skin. For some reason, this shade looked unnatural on me. Although it appeared a tad darker in the container, Nick Nack looks way more natural on me. So, if you're cool...

About reviewer (113 reviews)

Age30-35

SkinSensitive, Fair

HairBrunette

EyesHazel


5.0
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15 years ago

I have amassed a decent collection of pink blushes (including several from EM) but they are all either shimmery or downright sparkly. I wanted a matte light pink blush for low key daytime looks...

About reviewer (591 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


5.0
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15 years ago

This is my all-time favorite blush! I have been using this since May 2007 and it is so very natural. I have very fair skin so this is perfect for me coloring. And it doesn't break out my skin. I'd...

About reviewer (66 reviews)

Age36-43

SkinVery Oily, Fair, Cool

HairBlack, Other, Coarse

EyesGreen


5.0
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15 years ago

Received a sample of this blush with an early haul and just bought the full size jar. This is the perfect blush for those natural days when you just want a hint of colour to your cheeks with no...

About reviewer (15 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBrunette, Wavy, Medium

EyesBlue


5.0
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15 years ago

Soft touch and Nick Nack are my favourite blushes from edm!!! this is a very soft subtle pink and i really like how it looks on my skin.

About reviewer (59 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Not Sure

HairBrown, Straight, Medium

EyesBrown


4.0
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15 years ago

I think the name Soft Touch is very accurate in describing this blush. It provides just a hint of pinkish colour on my cheeks. And it's matte, which I like. It doubles as an eyeshadow too, and...

About reviewer (688 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairRed, Straight, Coarse

EyesGreen


5.0
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15 years ago

I got one of these with my free kit from EDM. When I first say the color I thought "great this isn't even gonna show up on me" but I was WRONG!! Yay for being wrong! I LOVE this blush!!!! ...

About reviewer (16 reviews)

Age25-29

SkinSensitive, Fair, Not Sure

HairBrunette, Wavy, Fine

EyesHazel


4.0
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15 years ago

The first time I got this it was a beautiful pale baby pink. I used it up within a year and re-ordered. It was different. It looked...dirty? It feels as though something changed or they put...

About reviewer (72 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


4.0
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15 years ago

This wasn't as good as I thought it would be...I was expecting it to look lighter and more "baby pinkish" on my skin. It does look nice and I will continue to use it, but I was hoping it would...

About reviewer (14 reviews)

Age19-24

SkinSensitive, Fair, Warm

HairBlack, Other, Other

EyesGreen


2.0
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16 years ago

I thought this would look so nice on my skin, but NO :( It makes my cheeks look dirty. I tried it with different bases but the result was the same, tried it on my clients as well, still looked...

About reviewer (6 reviews)

Age19-24

SkinSensitive, Fair-Medium

HairBrunette

EyesGreen


5.0
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16 years ago

I got this in my free sample kit a week or so ago and ever since I first applied it I have not even looked at my other blushes. It is a wonderful, soft baby pink that just really adds a bit of life...

About reviewer (181 reviews)

Age19-24

SkinCombination, Fair

HairRed

EyesBlue


2.0
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16 years ago

I used this one twice and have never reached for it after that. I think that says a lot. My skintone is fair/medium leaning towards warm. This blush did not do anything for me.

About reviewer (163 reviews)

Age44-55

SkinCombination, Fair-Medium, Warm

HairBrown, Straight, Fine

EyesBlue


5.0
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16 years ago

I got this in there free sample kit. Gosh I loveeeee this blush SO much. At first I didn't really appreciate it because the color hardly showed on my NC 30 skin. For some reason, I decided to reuse...

About reviewer (15 reviews)

Age19-24

SkinDry, Fair-Medium

HairBlack

EyesBrown


3.0
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16 years ago

meh.. chalky and too light!

About reviewer (13 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Cool

HairBrunette, Wavy, Other

EyesBlue