54%
would repurchase
3.5/5
package quality

price range

Reviews

Reviews


4.0
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from

17 years ago

I usually do not buy Rimmel products because for the most part I think they are over rated but I wanted to try this new mascara and I am glad I did. Other than the packaging that seems cheap this...

About reviewer (121 reviews)

Age36-43

SkinOily, Medium, Neutral

HairBrown, Wavy, Coarse

EyesBlue



5.0
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17 years ago

Of all the d/s mascaras I own, I think this one is my favorite. Makes my eyelashes super long and gives them a "lift". It does make the lashes clump together a bit, but if you use several light...

About reviewer (35 reviews)

Age25-29

SkinCombination

HairBrunette

EyesBrown


4.0
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17 years ago

This mascara does the same thing as Lash Exact but using half the brush strokes. I really like the look it gave my lashes. It added some curl and really made my eyes open up. I took off one lippie...

About reviewer (184 reviews)

Age19-24

SkinDry, Fair, Not Sure

HairBrunette, Straight, Fine

EyesGreen


4.0
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17 years ago

I have this mascara in black. It makes my eyelashes to clumpy and spikey looking. I occasionally use it over Diorshow mascara for extra emphasis. I like it over a coat of Diorshow in black. ...

About reviewer (36 reviews)

Age44-55

SkinDry, Fair-Medium

HairBrown

EyesGreen


3.0
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17 years ago

lengthens and magnifies, but is a little clumpy. the best part about this mascara, I believe, is the wand, which is the new plastic bristles that really coat each strand. Would repurchase, a...

About reviewer (17 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


3.0
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17 years ago

i have to admit, mascaras with the 'new' rubber brush heads are my new addiction....its just so perfect for grabbing and coating every lashes wonderfully! so i decided to pick this one up by...

About reviewer (257 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesHazel


2.0
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17 years ago

I decided to try this product because I thought it would work just as well or even better than my previous mascara: CoverGirl lash exact. I hated this stuff. It was dry and itchy. My lashes were...

About reviewer (4 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
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17 years ago

I really love this mascara and I was truthfully surprised by the reviews. This mascara doesn't straighten my lashes or anything of the sort. Quite the contrary, my lashes stay curly (they are...

About reviewer (8 reviews)

Age25-29

SkinOily, Olive

HairBrown

EyesBrown


5.0
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from

17 years ago

WOW! Another great product from my newly beloved Target. (i've been a high-end fool all my life). This gives length without looking at all false. It makes lashes look so pretty and at the same time...

About reviewer (245 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBlond

EyesGreen


3.0
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17 years ago

I just started using this and it's probably the best mascara by far because the Ultra Black is really really black. I'm not really loving the brush because it's so small and it doesn't really seem...

About reviewer (52 reviews)

Age19-24

SkinOther, Tan

HairBlack

EyesBrown


2.0
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17 years ago

Well the one good thing I can say about this product is that the black is super dark. It makes my eyelashes really stand out. Now for the downside. I noticed that right away this mascara started to...

About reviewer (16 reviews)

Age25-29

SkinAcne-prone, Fair

HairBrunette

EyesBlue


2.0
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17 years ago

I bought this mascara b/c Rimmel was BOGO. This mascara dries out my lashes, does not hold curl, definitely does not thicken, and barely lengthens. It also smears like a mother... will not...

About reviewer (73 reviews)

Age25-29

SkinNormal, Fair, Warm

HairOther, Wavy, Medium

EyesBlue


2.0
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17 years ago

I've been searching for an affordable mascara for awhile now and I am very discerning. I absolutely love Benefit BadGal but i can't reason spending $25 CAN on a tiny little tube that I'm supposed...

About reviewer (24 reviews)

Age30-35

SkinVery Dry, Fair-Medium, Not Sure

HairRed, Other, Fine

EyesBlue


3.0
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17 years ago

bought this since my usual rimmel mascara was out of stock at the olde wal mart. liked it at first but after a couple weeks, the wand started losing its "bristles." now i have a handle with a...

About reviewer (3 reviews)

Age36-43

SkinCombination, Fair

HairBrunette

EyesOther


2.0
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17 years ago

This mascara is just what you would expect from drugstore beauty products. - It's slightly dry. - Like another reviewer mentioned, it seemed like it straightened my eyelashes (even after curling...

About reviewer (6 reviews)

AgeUnder 18

SkinSensitive, Fair, Cool

HairBrunette, Curly, Fine

EyesHazel


3.0
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from

17 years ago

Brown 002. Not a true brown, more of a black/brown. Target was out of my HC Rimmel Lycra Lash Extender, so I decided to try this. It really lengthens and holds a curl, just like LLE, but the only...

About reviewer (34 reviews)

Age44-55

SkinCombination, Other, Not Sure

HairBlond, Other, Other

EyesBlue


4.0
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from

17 years ago

lives up to its claim!

About reviewer (58 reviews)

Age19-24

SkinCombination

HairBrunette

EyesBrown


2.0
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17 years ago

For some reason this mascara goes on really wet, straighten my curled lashes out & clumps.....I am a big fan of the other Rimmel mascara, Lash Extender, but not this one at all. Guess it takes...

About reviewer (64 reviews)

Age25-29

SkinCombination, Tan

HairBlack

EyesBrown


4.0
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17 years ago

Really surprised with this product. Not mad about Rimmell but was stuck for Mascara when on a weekend break and got this due to a limited choice. It's great. Doesn't flake or smudge for me. Gives...

About reviewer (37 reviews)

Age30-35

SkinCombination, Other

HairBrunette

EyesHazel


5.0
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17 years ago

Just great. Period. The tube is a little clunky, but the mascara inside was smooth, and not clumpy. The applicator was a nice large size, but not too bulky. The mascara didn't budge until I used...

About reviewer (6 reviews)

Age19-24

SkinAcne-prone, Olive

HairBrown

EyesBrown




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