52%
would repurchase
3.1/5
package quality

price range

description

ingredients

Active: Octinoxate (1.9%), Titanium Dioxide (8.4%) Inactive: Water, Cyclomethicone, Polymethylsilsesquioxane, Glycerin, Butylene Glycol, Dimethicone, Dimethicone/Vinyl Dimethicone Crossploymer, Dimethicone Copolyol, Bis-Butyldimethicone Polyglyceryl-3, Sorbitan Sesquiisostearate, Disteardimonium Hectorite, Sodium Glutamate, PEG/PPG-14/7 Dimethyl Ether, Sodium Hyaluronate, Aluminum Hydroxide, Aluminum Distearate, Triethoxycaprylylsilane, Polysilicone-2, Barium Sulfate, BHT, Alumina, Tocopherol, Phenoxyenthanol, Fragrance, Iron Oxides, Mica

Reviews

Reviews


4.0
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14 years ago

This is the first foundation I've tried from Shiseido after trying countless other high end brands. I thought that I might as well try it since its is marketed towards Asian skin tones. I'm so glad...

About reviewer (7 reviews)

Age19-24

SkinOily, Fair-Medium, Warm

HairBlack, Other, Other

EyesBrown



3.0
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14 years ago

I would recommend this foundation but for the price I think you could find a drugstore foundation with a little more coverage. This foundation I would say is not thick or thin but the perfect...

About reviewer (23 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBlack

EyesBrown


2.0
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14 years ago

Not a fan of this foundation. I had been trying out different foundations since my favorite, EL's enlighten has been discontinued. I decided to try this one out since like enlighten, it claims to...

About reviewer (18 reviews)

Age30-35

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


3.0
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14 years ago

I tested it at sephora on my skin and laura meciere tint moisturizer. It went caky and thick on my skin. It can be good coverage but since i was not looking for something too heavy. LM tint...

About reviewer (91 reviews)

Age19-24

SkinCombination, Medium

HairBrown

EyesBlack


5.0
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15 years ago

I bought shade I40, and I wear a MAC nw20, just for reference. I love this foundation. It's so easy to apply because it just spreads out over the skin flawlessly, and completely blendable....

About reviewer (3 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBrown, Relaxed, Medium

EyesGreen


5.0
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15 years ago

I keep coming back again and again to this wonderful foundation. It is lightweight but gives adequate coverage that you can build up. It isn't too matte but doesn't get too oily. I like that I...

About reviewer (8 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesBlue


4.0
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15 years ago

This is my first foundation and it was not a bad experience however it wasn't the best one either. I found that you really had to know how to use the product. It is easy to blend and apply. However...

About reviewer (11 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesHazel


5.0
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15 years ago

I am mixed asian/caucasian so its been a struggle for me to find the right shade of fair for my skin which has different undertones than make-up catered to causcasians. I find the I00 PERFECT for...

About reviewer (2 reviews)

Age19-24

SkinAcne-prone, Fair

HairBlack

EyesOther


3.0
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15 years ago

The price of this product - a 30ml bottle is honestly on the expensive side. Coverage is average but buildable as well. it doesnt look cakey on me upon application, matches my skin tone exactly....

About reviewer (32 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBlack

EyesBrown


5.0
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15 years ago

Its best foundation i ever used (i used Clinique Soft Finish,Dior Nude,Biotherm Light and Chanel) I like this brand generally and this foundation makes skin to glow and look healthy and skin...

About reviewer (5 reviews)

Age25-29

SkinCombination, Medium

HairBlond

EyesGreen


4.0
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15 years ago

This product was my first ever foundation product!! Well, I mean I don't really count the makeup I used in high school because back then I didn't really understand foundation or how it was used. ...

About reviewer (8 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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15 years ago

My HG liquid foundation as of the moment. its very good for my combination skin type, i love its semi-matte effect on the face and it really absorbed by the skin making it more natural looking and...

About reviewer (15 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBrown


3.0
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15 years ago

I bought this foundation because I love Shiseido's Sun Protection foundation, but wanted something similar that photographs better and is easier to remove. The Dual Balancing foundation is both of...

About reviewer (195 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBrown

EyesBrown


5.0
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15 years ago

I got a sample for this product along with the Shiseido make up remover and I absolutely adore this foundation! It blends perfectly with my skin tone, and it does not feel like I am wearing any...

About reviewer (22 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


3.0
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15 years ago

There are many strange things about this foundation. It was strange that it was difficult for me to find a match. I thought it would be very easy, since Shiseido is a Japanese brand and seemed to...

About reviewer (12 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlack, Straight, Fine

EyesBrown


1.0
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15 years ago

Horrendous! Caused terrible breakouts and dry blotches, not to mention the coverage was lousy. Far too sheer and zero staying power. Next! (wanted to add - I tried the lightest ivory shade)

About reviewer (22 reviews)

Age36-43

SkinCombination, Fair

HairBrunette

EyesBrown


4.0
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15 years ago

I am really surprised about the low ratings for this makeup. I wear I20 with this and absolutely love it. It goes on very smooth and blends right in my skin. It looks like nothing is on it. Without...

About reviewer (49 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBrown, Other, Other

EyesBrown


3.0
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15 years ago

For some weird reason Shiseido Makeup doesn't work for me, everything seems to be very thick and cakey, very old fashioned, like drug store foundations from 15 years ago. I tried every Shiseido...

About reviewer (456 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrown, Straight, Medium

EyesBlue


4.0
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15 years ago

This is far and away my HG foundation. I stopped using it a few months ago in order to give NARS' sheer glow and matte glow a try but I promptly returned. While using the NARS, my face looked pale...

About reviewer (150 reviews)

Age25-29

SkinDry, Fair-Medium, Cool

HairBrown, Other, Other

EyesGreen


1.0
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15 years ago

I've got combination skin--eczema in my t-zone, and I'm oily on my cheeks and chin. This was fine on my oily skin, but it was TERRIBLE on my eczema. It showed all of my dry skin, didn't cover any...

About reviewer (4 reviews)

Age19-24

SkinSensitive, Fair

HairOther

EyesBrown