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3.6

56 reviews

64%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


5.0
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17 years ago

This is a great line. Since using the shampoo and conditioner, I have experienced a lot less damage from my straightener, because my hair is almost perfectly straight with just a blow-dry! Now just...

About reviewer (28 reviews)

Age

SkinNormal, Other, Not Sure

HairBrunette, Other, Other

EyesBlue



5.0
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17 years ago

This stuff is incredible. It did not straighten my hair, but it left it completely frizz free after I blow dried it. Usually my hair rises and poufs no matter what I use. There wasn't a bit of...

About reviewer (8 reviews)

Age25-29

SkinNormal, Fair

HairBrunette

EyesGreen


4.0
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17 years ago

Ever since moving to an apartment/area with horribly hard water (our area has some of the hardest water you could have), I have been searching for something, anything, that will give me a good hair...

About reviewer (25 reviews)

Age25-29

SkinVery Oily, Fair-Medium

HairBrunette

EyesHazel


5.0
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17 years ago

Pretty damn good stuff. This helped with some stubborn kinks that I have in the back of my hair. Nothing life-changing, but still good enough to have around. Left my hair soft, shiny, frizz-free,...

About reviewer (948 reviews)

Age25-29

SkinVery Dry, Fair-Medium, Warm

HairBlond, Wavy, Fine

EyesGreen


4.0
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17 years ago

I have tried countless conditioners, both drugstore and high end brands. I have found very few that are actually decent and worth buying. The Sunsilk conditioners (I have tried the purple, blue,...

About reviewer (85 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesGreen


4.0
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17 years ago

This actually works pretty well. Doesn't make hair super super straight, but it does tame it from what it usually does. It's pretty cheap. I have just tried the conditioner, but I should do the...

About reviewer (144 reviews)

Age19-24

SkinCombination, Medium

HairBlack

EyesBrown


5.0
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from

17 years ago

I have very thick, coarse Asian hair. I use a myriad of different hair products and have just relegated myself to not having anything really change the texture of my hair. I should also note...

About reviewer (2 reviews)

Age36-43

SkinNormal, Olive

HairBlack

EyesBrown


5.0
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from

17 years ago

I was VERY impressed with this line. I got a sample from gethairapy.com and tried it...not expecting much. Let me tell you, after I blow dried my hair, it felt shinier, softer, and straighter than...

About reviewer (8 reviews)

Age30-35

SkinOily, Medium

HairBrunette

EyesBrown


1.0
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from

17 years ago

I used the conditioner a few times. I even left it in my hair for 5+ minutes in the shower. it is not moisturizing enough at all. I don't get the silk feeling when I wash it out. and I feel like it...

About reviewer (31 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesHazel


1.0
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17 years ago

Please save your hair and do not use this!!! The first 2 weeks when i used this shampoo my hair was unbelievably beautiful...it seemed as if i were using something that was sent down from...

About reviewer (19 reviews)

Age19-24

SkinCombination, Medium, Neutral

HairBrunette, Other, Other

EyesBrown


3.0
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17 years ago

**EDIT*** this product dried out my hair with regular use---too bad. It's ok for when you need your hair REALLY straight but otherwise, do not use on a regular basis if you have processed...

About reviewer (8 reviews)

Age30-35

SkinCombination

HairBlond

EyesBlue


4.0
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17 years ago

The styling cream is pretty darn good. I recently gave up on trying to have wavy hair (mine is straight) so I bought it after seeing reviews on this board from people with straight hair. I have...

About reviewer (169 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Warm

HairBlond, Straight, Fine

EyesBlue


5.0
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17 years ago

I got a sample of the Straighten Up 24/7 creme (which is the one in the purple bottle) and I just love it! When I use this on my damp hair, there is no need for me to do a blowout. It automatically...

About reviewer (312 reviews)

AgeUnder 18

SkinDry, Medium, Warm

HairBlack, Straight, Other

EyesBlack


1.0
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17 years ago

After reading all the positive reviews I was really excited to get my hands on the shampoo & conditioner. When I saw it on sale I bought myself a set hoping for all the annoying waves & kinks to...

About reviewer (2 reviews)

AgeUnder 18

SkinCombination

HairBrown

EyesBrown


5.0
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17 years ago

I love the 24/7 creme! It works really well. I don't even use the shampoo/conditioner. My hair is normally straight-ish, but there is always lumps and odd fly-aways. So, after I shower, I smooth...

About reviewer (4 reviews)

AgeUnder 18

SkinCombination, Medium

HairBlack

EyesBrown


5.0
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17 years ago

The shampoo and conditioner are AMAZING. I have a good hair day everytime I use them. My hair hasn't been so straight and smooth in a looong time. Usually it's frizzy and a little dull with...

About reviewer (308 reviews)

AgeUnder 18

SkinCombination, Fair, Cool

HairBrown, Straight, Medium

EyesGreen


5.0
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17 years ago

wow this stuff is awesome..i have really thick, asian, straight but unruly hair which i am trying to grow long... ive colored and damaged my hair alot, and i shampoo or shower a few times a day so...

About reviewer (11 reviews)

Age30-35

SkinVery Dry

HairBlack

EyesBrown


5.0
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18 years ago

<b>Product:</b> 24/7 Straighten Up Creme <br><br><b>Description/Overall Conclusion:</b> Wow – I have to say this product has gotten my hair straighter just by blow drying than any other product...

About reviewer (178 reviews)

Age36-43

SkinNormal, Fair, Not Sure

HairBlond, Other, Other

EyesBlue


2.0
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18 years ago

I hate this product. Even thought it smoothes hair. I expected straighter hair but it only made my hair wavier and thicker. The cream is so light, you dont even notice it on . I hate this ..

About reviewer (34 reviews)

AgeUnder 18

SkinAcne-prone, Medium

HairBrunette

EyesBrown


2.0
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18 years ago

This stuff smells really great, but it dried my hair out so bad...I will definately not be buying this again...

About reviewer (14 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrown

EyesBlue