63%
would repurchase
4.4/5
package quality

price range

Reviews

Reviews


3.0
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13 years ago

This hair dye is prety damn good. I dyed my naturally off black hair once with it to a beautiful rust color and then again a few weks later to a light ash blonde color. It's pretty powerful. You...

About reviewer (491 reviews)

Age30-35

SkinSensitive, Dark, Cool

HairBlack, Kinky, Coarse

EyesBrown



4.0
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14 years ago

I had been using this brand in both xl1 and xl0, but I haven't been able to find it for about 3 weeks. I looked for a comparable brand and I decided to buy L'oreal Super Blonde. OH MY GOSH. I...

About reviewer (138 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


4.0
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14 years ago

This stuff worked really well, unfortunately for me, better than I thought! It lifted exactly as described on the box. I have dark blonde hair with light brown roots. I applied it only to the...

About reviewer (67 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


4.0
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14 years ago

Just to correct some misunderstanding posted here by Dee Dee C in review of product. She writes "there's no bleach in this, only peroxide." Please note peroxide IS BLEACH. Only bleach will...

About reviewer (123 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBlond, Wavy, Fine

EyesBlue


5.0
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15 years ago

I love this stuff!! I actually use the xl0 blonded by the light. I naturally have medium blonde hair so I didn't want to use bleach because I knew it would male my roots black. I saw this stuff...

About reviewer (7 reviews)

AgeUnder 18

SkinNormal, Fair

HairBlond

EyesGreen


5.0
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16 years ago

This review is actually for XL2. It is one of the lightest blondes but doesn't have the bleach packet like XL1 and XL0 do. My hair was a dark blonde / red when I used this product. My strands...

About reviewer (25 reviews)

Age19-24

SkinSensitive, Fair-Medium, Not Sure

HairRed, Other, Other

EyesBlue


5.0
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17 years ago

I bought this at Wal-mart, 2 boxes, both came with shampoo. I do not regret buying it. I've used this bleach a total of two times(not back to back one right after the other) now to bleach my hair...

About reviewer (38 reviews)

Age30-35

SkinOther

HairBlond

EyesOther


5.0
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17 years ago

I've been using this stuff since it came out, IT IS WONDERFUL!!! I actually get the lightest bleach blonde, XL0 (Now called Blonded By The Light) My natural haircolor is brown (although I havent...

About reviewer (61 reviews)

Age19-24

SkinNormal, Fair

HairBlond

EyesBrown


2.0
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from

18 years ago

I bought this on sale at walmart and it came with free shampoo...so whatever. It did bleach my hair, but it also horribly burned my scalp, and my hair was so damaged afterward. I needed to do...

About reviewer (11 reviews)

Age19-24

SkinCombination

HairOther

EyesGreen


5.0
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18 years ago

I have coloured my hair TWICE with this product and both times it has turned out beautifully. Even though it bleaches my hair it has never damaged it! It isn't all that expensive and it definetely...

About reviewer (31 reviews)

AgeUnder 18

SkinDry, Fair

HairBlond

EyesGreen


5.0
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19 years ago

Got this hair color in a clearance bin at cvs for $2.20 Its supposed to be maximum blonde light/ white platinum blonde color and it definately gave me those results. My natural color is #7 medium...

About reviewer (459 reviews)

Age19-24

SkinAcne-prone, Fair, Warm

HairBlond, Straight, Medium

EyesGreen




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