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2.6

25 reviews

48%
would repurchase
3.6/5
package quality

price range

Reviews

Reviews


5.0
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10 years ago

Best bleaching product I've ever used, even better than anything I've bought at Sally's. Lightened my hair perfectly ready for toner. Not harsh at all and the conditioner is fantastic.

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair

HairBlond

EyesBlue



4.0
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12 years ago

i have no idea why this product gets such bad reviews. i have used this a fair few times and it does exactly what it says on the box! you must expect a yellow tinge as its bleach it only lightens...

About reviewer (2 reviews)

Age19-24

SkinVery Oily, Fair

HairBlond

EyesBlue


3.0
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13 years ago

Ok i need some help, my hair is dark brown, the last time i died it was about 6months ago. I want to go red, not like Rhianna red but a nice deep red, i no i need to bleach my hair before putting a...

About reviewer (3 reviews)

Age19-24

SkinOily, Tan

HairBlack

EyesBrown


3.0
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13 years ago

I usually use the slightly more expensive l'oreal lightner, but that always gives me an orange tinge to my hair so wanted to see if this one was any different. Unfortuantely not. This does...

About reviewer (251 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


2.0
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14 years ago

I used this lightener years ago. Although it lightened my natural dark ash blonde to a really pale blonde, it left a yucky yellow tone and NOTHING could get rid of it. (A problem I had with all...

About reviewer (6 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBlond, Wavy, Fine

EyesBrown


1.0
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14 years ago

Okay so let me start off with "NOT IMPRESSED AT ALL!" I was lightening my friend's hair and she does have staining from black dye but regardless it says it will lighten it. It did nothing of the...

About reviewer (45 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBlue


4.0
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14 years ago

Always perfectly suited my at-home hair bleaching needs. People who give this product bad reviews had bad results because they don't know how to use it properly. It is a bleach and hair bleaches in...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


4.0
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from

15 years ago

This product is terrific, if it is used for what its meant to be used for. Its bleach pure and simple, don't use it on dyed black hair, or dyed hair of any kind, use a color stripper for...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair

HairGrey

EyesGreen


5.0
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15 years ago

I use this every month for my dark brown roots. I keep it on my scalp for 1 hour and a half. In the end of that time gets a little irritating. Every time m roots become lite blonde with yellow...

About reviewer (6 reviews)

Age25-29

SkinAcne-prone, Fair

HairBlond

EyesGreen


5.0
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16 years ago

I am surprised that this product gets such bad reviews when it works so wonderfully for me... And yet the one that did not work for me at all (7th stage) is the opposite. I used to get my hair...

About reviewer (174 reviews)

Age19-24

SkinNormal, Fair, Warm

HairBlond, Straight, Coarse

EyesGreen


1.0
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16 years ago

I should have learned my lesson the first time from using this product. I had jet black dyed hair so I tried Born Blonde and it turned orange but it got the black out so I was sorta happy. I left...

About reviewer (22 reviews)

AgeUnder 18

SkinNormal, Fair

HairBrunette

EyesBrown


1.0
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16 years ago

Wish I had listened to the other bad reviews on here. I feel so sick to my stomach everytime I look in the mirror. it is orange and yellow and I have no idea what the heck I am going to do about...

About reviewer (6 reviews)

Age19-24

SkinSensitive, Fair

HairBlond

EyesGreen


1.0
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17 years ago

I have naturally dark blond hair that I wanted to make very light blond. This didn't work. My roots were orange color and the rest was yellow. It didn't look natural at all. Also, my hair was...

About reviewer (3 reviews)

Age30-35

SkinOther, Other

HairOther

EyesOther


1.0
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17 years ago

Warning: I got a 2nd degree burn on my scalp and ears, had to cut off 16 inches of my beautiful hair due to damage and massive hair loss, and had bright orange hair. I followed the directions...

About reviewer (4 reviews)

Age19-24

SkinOily, Tan

HairBrunette

EyesHazel


1.0
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17 years ago

Yes, this is junk...but the absolute best highlighting product is Clairol's 7th Stage at Sally's, because it uses a double drabber, so you never go orange/brassy, no matter long (or brief) you...

About reviewer (409 reviews)

Age44-55

SkinVery Dry, Fair

HairBlond

EyesBrown


1.0
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17 years ago

I wouldn't even give this product a lipstick if it was an option. This turned my dark brown hair to have orange and yellow spots in it. I followed the directions and thats what happend. Not...

About reviewer (135 reviews)

Age19-24

SkinAcne-prone, Fair

HairBlond

EyesBlue


1.0
Created with Sketch.

17 years ago

Horrible stuff. Bought it to lighten my light brown hair and it turned the top part of my head a strange yellow color, and the bottom part of my hair orange. I followed the directions...

About reviewer (12 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrown

EyesBlue


1.0
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17 years ago

WARNING! This product turned my naturally golden blonde hair neon yellow/white. I wanted to cool down some of the brassiness in my hair, and this product is 'supposed' to eliminate any brassy tones...

About reviewer (439 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBlond, Other, Fine

EyesBlue


4.0
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17 years ago

At first I was very skeptical of whether this product would work. I had previously bleached my hair a week before using this product. My roots were two to three shades lighter than the rest of my...

About reviewer (13 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


4.0
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from

18 years ago

I used this as a pre-lightener before toning my hair to ash blonde. I am a natural red head and I had to strip the red from my hair before going blonde. This lightened my hair to just the right...

About reviewer (170 reviews)

AgeUnder 18

SkinCombination, Fair, Warm

HairRed, Wavy, Medium

EyesBlue




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