56%
would repurchase
3.9/5
package quality

price range

description

ingredients

Cyclopentasiloxane, C11 12 Isoparaffin, Polybutene, Paraffin, Buxus Chinensis (Jojoba), Hydrogenated Cottonseed Oil, Ceresin, Cera Microcristallina (Microcrystalline Wax) (Microcrystalline), Tocopherol, Ascorbyl Palmitate (Vitamin C), Phenoxyethanol, May Contain ( /-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Carmine (CI 75470) (CI 75470), Ferric Ferrocyanide (CI 77510), Aluminum Powder (CI 77000) (CI 77000), Blue 1 Lake (CI 42090) (CI 42090), Ultramarines (CI 77007), Bronze Powder (CI 77400) (CI 77400), Copper Powder (CI 77400), Yellow 5 Lake (CI 19140), Chromium Oxide Greens (CI 77288)

Reviews

Reviews


1.0
Created with Sketch.

17 years ago

I bought this color and two others (the purple and blue) and took all of them back. None of them had any staying power whatsoever. They smudged and dripped in the heat and humidity as well. ...

About reviewer (48 reviews)

Age44-55

SkinCombination, Fair

HairBlond

EyesBlue



1.0
Created with Sketch.

17 years ago

This really isn't a very intense black black... I understand everyone expects different things from products and has tried different things, but for anyone who is looking for a true black black...

About reviewer (1 reviews)

Age19-24

SkinCombination, Olive

HairBlond

EyesBrown


5.0
Created with Sketch.

17 years ago

For those of you looking for the blackest of the blackest liner that will never come off, this is the one for you. I've put it on at 6:00 a.m., accidentally fell asleep that night in it, and it'll...

About reviewer (16 reviews)

Age30-35

SkinNormal, Fair

HairBlond

EyesGreen


4.0
Created with Sketch.

17 years ago

Didn't stay on my waterline as well as expected, but I could just use Maybelline Infallible to do that. I use this right in my lashline since it is so creamy, it just glides on. Stays really well...

About reviewer (23 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
Created with Sketch.

17 years ago

I have spent years looking for a decent eyeliner that will STAY PUT! I have tried sooo many different brands and nothing would ever last. I gave the UD 24/7 a try since I read good reviews on it....

About reviewer (85 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesGreen


5.0
Created with Sketch.

17 years ago

I have the 24/7 liner in zero and 1999. Let me tell you, this is probably the best eyeliner I've ever got! It goes on so smooth and you have about 15-30 seconds to smudge it to aquire your look and...

About reviewer (27 reviews)

AgeUnder 18

SkinCombination, Medium

HairBrunette

EyesBrown


1.0
Created with Sketch.

17 years ago

This is crap!!! I can't believe this is so EXTREMELY overrated, this eyeliner totally sucks!!! I bought it only because of the reviews on here thinking that it'd be a great eyeliner, and I'm sooo...

About reviewer (73 reviews)

Age19-24

SkinCombination, Tan, Warm

HairBlack, Straight, Medium

EyesBlack


5.0
Created with Sketch.

17 years ago

I got the gift set that came w/ 5 24/7 eyeliner.."lust, penny, covet, zero, ?" well..zero! is beautiful...all of them are great!...I have ultra senstive eyes...and no burning in the corner of my...

About reviewer (14 reviews)

Age25-29

SkinCombination, Other

HairBlack

EyesBrown


5.0
Created with Sketch.

17 years ago

HG black pencil eyeliner... Bought it at a Boston Sephora in August and I'm still using the little stub, definitely buying a new one soon though! It's the richest black eyeliner I have ever used,...

About reviewer (23 reviews)

Age19-24

SkinNormal, Tan

HairBrown

EyesBrown


5.0
Created with Sketch.

17 years ago

I really love this eyeliner. It goes on smooth without any tugging at all, and stays on all day without any smearing or smudging at all. It is an intense jet black, no blue undertones or turning...

About reviewer (62 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium

HairBlack

EyesBrown


5.0
Created with Sketch.
from

17 years ago

A pencil eyeliner is an item the pros tell you not to spend too much $$ on since there are only a few factories that makes them in the world. Apparently, they all come from the same place....

About reviewer (40 reviews)

Age25-29

SkinNormal, Other

HairBrown

EyesBrown


4.0
Created with Sketch.

17 years ago

I tried this eye liner by chance at Ulta and penciled a bit of the liner on my hand. After testing it I tried to wipe it off and it absolutely WOULD NOT BUDGE!! Sometimes the area around my eyes...

About reviewer (16 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBrown


4.0
Created with Sketch.

17 years ago

I do love the way it glides on...butttttttttt I hate the way it "skips" as you're applying it. I do love the way it is so pigmented...buttttttttt I hate the way it is sometimes difficult to...

About reviewer (51 reviews)

Age30-35

SkinNormal, Medium

HairBrown

EyesBrown


3.0
Created with Sketch.

17 years ago

I switched to this after the MAC Kohl eyeliner was failing me because I kept having to reapply my bottom liner every 3 hours. This is really creamy and I like that it's so dark, darker than the...

About reviewer (7 reviews)

AgeUnder 18

SkinVery Oily, Tan, Warm

HairBrown, Other, Other

EyesBrown


5.0
Created with Sketch.

17 years ago

I was a loyal Estee eyeliner user until this. I cannot believe how easily, smoothly and beautifully this eyeliner goes on! Be sure to smudge it quickly after you apply, as it does dry quickly and...

About reviewer (5 reviews)

Age25-29

SkinOily

HairBrown

EyesBlue


5.0
Created with Sketch.
from

17 years ago

The best eyeliner I've ever tried! For years I was hooked on the MAC eye kohl in Teddy (as an everyday shade) because of how easily it glided on my eye. Then I was watching What Not To Wear one...

About reviewer (3 reviews)

Age19-24

SkinCombination, Fair

HairBrown

EyesBlue


4.0
Created with Sketch.

17 years ago

An alright black eyeliner, nice and soft and easy to smudge and blend, although it still stays put. Not greasy or oily like other eyeliners can be, and doesn't drag your eyelid when you apply it...

About reviewer (17 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesHazel


5.0
Created with Sketch.

17 years ago

I love how soft it is - I've used other soft liners like Benefit's Bad Gal, and it was too greasy and didn't stay in place. 24/7 lasts me forever and still looks great, and goes on super smooth....

About reviewer (21 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairOther

EyesBrown


2.0
Created with Sketch.

17 years ago

Pros: *glides on easily *very black Cons: smears like crazy at the end of the day. and that is enough reason to never buy it again. I was looking for a non-smudging, non-smearing...

About reviewer (21 reviews)

Age19-24

SkinCombination

HairBrown

EyesBrown


5.0
Created with Sketch.
from

17 years ago

I love the 24/7 eyeliners! I have Asian eyes and eyeliners always smudge on me. I went to Sephora and got my makeup done and she used these and they lasted all day!!!! I love bourbon especially,...

About reviewer (13 reviews)

Age25-29

SkinCombination, Olive

HairBlack

EyesBlack