56%
would repurchase
3.9/5
package quality

price range

description

ingredients

Cyclopentasiloxane, C11 12 Isoparaffin, Polybutene, Paraffin, Buxus Chinensis (Jojoba), Hydrogenated Cottonseed Oil, Ceresin, Cera Microcristallina (Microcrystalline Wax) (Microcrystalline), Tocopherol, Ascorbyl Palmitate (Vitamin C), Phenoxyethanol, May Contain ( /-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Carmine (CI 75470) (CI 75470), Ferric Ferrocyanide (CI 77510), Aluminum Powder (CI 77000) (CI 77000), Blue 1 Lake (CI 42090) (CI 42090), Ultramarines (CI 77007), Bronze Powder (CI 77400) (CI 77400), Copper Powder (CI 77400), Yellow 5 Lake (CI 19140), Chromium Oxide Greens (CI 77288)

Reviews

Reviews


1.0
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14 years ago

What does the 24/7 stand for anyway? Maybe 24 seconds divided by 7 seconds?!?!?!? I don't have oily eyelids, and I use UDPP, and this seriously sucked. Maybelline's far cheaper Unstoppable blew...

About reviewer (58 reviews)

Age36-43

SkinDry, Fair-Medium, Warm

HairBlond, Straight, Medium

EyesGreen



5.0
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14 years ago

I absolutely love this eyeliner. The best eyeliner ever!!

About reviewer (4 reviews)

Age25-29

SkinAcne-prone, Fair, Not Sure

HairBrunette, Other, Other

EyesBlue


4.0
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14 years ago

I love UD products: they're sparkly, easy to blend, and ridiculously cheesy (in a good way). The UD eyeliner was something that I always overlooked because it was so expensive, but last year I...

About reviewer (18 reviews)

Age25-29

SkinNormal, Fair-Medium, Warm

HairRed, Wavy, Fine

EyesGreen


2.0
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14 years ago

I wanted an eyeliner for the waterline. Decided to try urban decay 24-7 eye pencil in zero. That's exactly what it is a BIG 0!! NADA! Didn't stay on at all had to keep reapplying. Even then it...

About reviewer (58 reviews)

Age36-43

SkinDry, Medium, Not Sure

HairBlond, Other, Other

EyesHazel


5.0
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14 years ago

I absolutely love this eyeliner, its a must have for any1 who loves to do smokey eyes or even just an everyday liner. It goes on smooth, stays put pretty long and is easy to work with.

About reviewer (83 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrown, Curly, Medium

EyesBrown


3.0
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14 years ago

I'm in a hunt for waterproof liners forever so I'm trying out different brands at the moment. This liner smudges on me like others despite it's one of the more expensive ones in the market. The...

About reviewer (16 reviews)

Age30-35

SkinDry, Fair

HairBlack

EyesBrown


3.0
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14 years ago

I bought this in search for a daily liner that will not smudge on me. It does unfortunately smudge some on my lower lash line but not on top which is surprising since I have hooded lids. I have...

About reviewer (181 reviews)

Age30-35

SkinVery Oily, Olive, Warm

HairBlack, Straight, Fine

EyesBrown


4.0
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14 years ago

I want to begin by saying that I do not read any other reviewers comments prior to reviewing any product.I also do not suggest that any product is my HG product.I tend to use products in rotation...

About reviewer (32 reviews)

Age36-43

SkinVery Dry, Fair-Medium

HairBrown

EyesHazel


4.0
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14 years ago

I got the jackpot set to try all the colors out and it came with a full size of zero. It glides on nicely and it the longest I've worn it was 16 hours and it was still on very vibrantly. I like it,...

About reviewer (9 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesBrown


2.0
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14 years ago

This came in my Naked Pallette and the other end of it is a brown eyeliner. I don't like either. Shame because they seem to get a lot of hype. They don't wear well...smudge, smear, and have no...

About reviewer (215 reviews)

Age36-43

SkinOily, Medium, Warm

HairBlack, Curly, Fine

EyesBrown


5.0
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14 years ago

UD's 24/7 eyeliners are my absolute favourite. After an unfortunate run-in with Sephora's eyeliner (scratchy and too hard), I turned to Zero, and I have never gone back. These creamy, pigmented...

About reviewer (27 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Warm

HairBrown, Straight, Medium

EyesBrown


2.0
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14 years ago

This eyeliner has the creamiest, almost buttery application. Unfortunately, it doesn't ever dry well enough. It smudges and smears on my lower lash line -- just from lining my upper lash line! I...

About reviewer (26 reviews)

Age19-24

SkinAcne-prone, Fair, Warm

HairBrunette, Straight, Fine

EyesBrown


5.0
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14 years ago

I had high hopes for this pencil. Having the 24-7 in its name, I thought it would be long lasting. Wrong, so wrong. About an hour after wearing this liner, I already noticed how the pigmentation...

About reviewer (184 reviews)

Age19-24

SkinNormal, Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


1.0
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14 years ago

Really disappointed with the aptly-named Zero. I'd seen a few people recommend it on YouTube tutorials and thought that using a little along my upper lashline would spare me the fuss of messing...

About reviewer (5 reviews)

Age30-35

SkinNormal, Fair, Warm

HairBrunette, Other, Other

EyesGreen


5.0
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14 years ago

I have the double ended Zero/Whiskey from the Naked Pallet. I recently started using pencil liners again. In the past I have found that with my oily lids around mid-day I'd have that dark eyeliner...

About reviewer (32 reviews)

Age36-43

SkinCombination, Fair-Medium, Neutral

HairBrunette, Other, Other

EyesGreen


4.0
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14 years ago

As far as pencil eyeliners go, this product is one of the best in its class. My eyes are on the watery side, so it's hard for any pencil eyeliner to stay on my water line. But this seems to last...

About reviewer (26 reviews)

Age25-29

SkinOther, Tan

HairBrunette

EyesBrown


2.0
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14 years ago

boo. got this with my naked palette. smudges, smears, doesnt stay on waterline. won't be buying one of these any time soon! mac technakohl is just as intense, but it doesn't smear on me at all. i'm...

About reviewer (9 reviews)

Age19-24

SkinNormal, Fair, Neutral

HairBlond, Other, Other

EyesGreen


3.0
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14 years ago

This is an average black eyeliner. I still prefer my L'oreal pencil eye liner to this. I think it has decent staying power but it's not as dramatic of a black as I would like it to be. It has come...

About reviewer (90 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBrunette, Straight, Medium

EyesHazel


3.0
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14 years ago

To me, this eyeliner is just okay. I don't love it, but definitely don't hate it either. I don't find that it has amazing staying power, although it does stay longer than most non-waterproof eye...

About reviewer (7 reviews)

Age30-35

SkinNormal, Fair, Cool

HairBlond, Other, Medium

EyesBlue


3.0
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14 years ago

Smooth application and well-pigmented.Not sure if I'd say I found my HG liner, but so far it's alright. I don't know what all the rave is about; it creases if applied to the top lid (too creamy...

About reviewer (67 reviews)

Age19-24

SkinDry, Fair, Warm

HairBlack, Straight, Fine

EyesBlack