69%
would repurchase
4.0/5
package quality

price range

Reviews

Reviews


5.0
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15 years ago

This is my favourite drugstore mascara and the best mascara I have tried so far. I do not usually like drugstore brands as they tend to clum quite a bit and with high end mascaras...well, I am yet...

About reviewer (6 reviews)

Age25-29

SkinDry, Fair, Not Sure

HairBlond, Curly, Fine

EyesBrown



3.0
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15 years ago

I like this mascara. But i wouldnt call it a masterpiece.

About reviewer (11 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairBlond, Straight, Medium

EyesBlue


4.0
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15 years ago

For a drugstore product I find this a great everyday mascara. Since this first came out I think I've bought about six. In between I've tried other drugstore brands but have always come back to...

About reviewer (8 reviews)

Age36-43

SkinCombination, Olive, Not Sure

HairBrunette, Other, Other

EyesOther


3.0
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15 years ago

I think it normally retails at £8.99 for a 4.5ml tube which for me is quite expensive. It comes in three colours: Rich Black; Black Brown and Deep Blue. I tried Rich Black. Apparently this iFX...

About reviewer (378 reviews)

Age19-24

SkinNormal, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown


4.0
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15 years ago

This is my everyday mascara and it's great for bringing out your eyelashes. It's not a 'wow' mascara but rather a flattering everyday mascara. If you want a mascara for work or school this is the one.

About reviewer (48 reviews)

Age19-24

SkinCombination, Fair, Warm

HairOther, Relaxed, Medium

EyesHazel


4.0
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15 years ago

a reliable everyday mascara, adds subtle definition and length to my lashes, (not much volume). I've noticed some slight flaking, but I always brush out my lashes after I've applied mascara anyway...

About reviewer (28 reviews)

AgeUnder 18

SkinOily, Medium

HairBlack

EyesBrown


3.0
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15 years ago

This is an OK mascara, but it does not have the wow factor for me. I much prefer l'Oreal Voluminous (which is even cheaper!). It does not add great volume and does not make my lashes look as...

About reviewer (348 reviews)

Age36-43

SkinDry, Fair, Not Sure

HairBrunette, Other, Other

EyesHazel


4.0
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15 years ago

I got this mascara for free with a purchase. Normally I wouldn't buy Max Factor because they have pricey products, but after using this I might reconsider. After applying the product I clearly...

About reviewer (7 reviews)

Age19-24

SkinCombination, Medium

HairBlack

EyesBrown


5.0
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15 years ago

I used to happily spend an appalling amount on Diorshow mascara in the belief that weighing down my lashes with a lumpy formula was the way to achieve that false lash effect. Now I’m older and...

About reviewer (1762 reviews)

Age25-29

SkinVery Dry, Fair, Neutral

HairGrey, Kinky, Coarse

EyesBlue


2.0
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15 years ago

Kind of "eh". Spiky bristles of the brush poke me a lot. Formula flattens the curl of my lashes, even when I heat up my curler with a blowdryer. Will find someone to give this away to. It's a...

About reviewer (110 reviews)

Age19-24

SkinCombination, Tan, Not Sure

HairBlack, Straight, Fine

EyesBrown


3.0
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15 years ago

quite a disappointment really. =( despite not clumping and giving me a wonderful natural look, 7 hours later i found a black smudge under my eyes! the price is good and the mascara (waterproof)...

About reviewer (3 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Not Sure

HairBlack, Relaxed, Medium

EyesBlack


5.0
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15 years ago

A truly false lash effect, while it does not volumise, it looks incredibly natural. The brush might look disappointing, but lets not judge a book by its cover, i actually went and and cleaned a...

About reviewer (73 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesGreen


4.0
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from

15 years ago

Bought this in rich black. It does make my lashes look longer and thicker without too much clumping. It doesn't smear very much which is great. It does, however, take the curl out of my lashes so I...

About reviewer (117 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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15 years ago

It's so ooh la la, do let's keep quiet before too many newbies catch on.... Masterpiece mascara, what's to criticise? It's a beast. If my praise seems too forthcoming, trust me, I have reason....

About reviewer (34 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBlack, Straight, Medium

EyesBrown


5.0
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15 years ago

I always try out new products just out of curiosity, but I have found myself returning to this mascara again and again. This really is my "go to" mascara since it does a wonderfull job of both...

About reviewer (82 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBrown, Wavy, Medium

EyesBrown


5.0
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15 years ago

I use this mascara as my every day mascara and I love it. Goes on well, doesn't clump and doesn't make my sensitive eyes itchy or water at all. I have no complaints about this product at all - a...

About reviewer (66 reviews)

Age19-24

SkinCombination, Medium

HairBrown

EyesBrown


5.0
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15 years ago

i have spent lots of money on dior mascaras as i love them,,but they r so expensive i decided 2 buy a cheaper one for during the day&keep dior for goin out,,so bought this&i absolutly love it,so...

About reviewer (2 reviews)

Age30-35

SkinCombination, Medium

HairBlond

EyesHazel


5.0
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15 years ago

I love this product as my everyday mascara. I do not want to go to work with really heavy night time mascara and this is why I love this mascara it makes your lashes separated long and black with a...

About reviewer (3 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrunette, Straight, Medium

EyesBlue


1.0
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15 years ago

I'm sorry, but this stung my eyes and irritated my skin almost immediately after application. I have to say, I've learnt my lesson as far as trying to find cheap alternatives to the tried and...

About reviewer (663 reviews)

Age25-29

SkinSensitive, Fair, Warm

HairBlond, Kinky, Medium

EyesBlue


4.0
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15 years ago

This was my HG mascara until I discovered GOSH Eyedeal mascara! Some people complain it doesn't build up your lashes enough but my lashes are naturally dark so that's not an issue for me. It takes...

About reviewer (25 reviews)

Age30-35

SkinAcne-prone, Fair

HairBrunette

EyesBrown




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