29%
would repurchase
3.3/5
package quality

price range

Reviews

Reviews


5.0
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from

7 years ago

My hair was long, dull and dry with frizz. This product, applied as directed, but kept on for double the time, 20 minutes, left my hair SHINY and ever so soft! I absolutely will be purchasing...

About reviewer (1 reviews)

Age36-43

SkinDry, Fair-Medium

HairBrunette

EyesBrown



3.0
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8 years ago

I have color treated naturally curly hair that extends to my mid back. This product looks like and is packaged like a boxed hair color but contains no dye. It has two bottles that must be...

About reviewer (188 reviews)

Age44-55

SkinDry, Fair-Medium, Not Sure

HairBlond, Curly, Coarse

EyesHazel


5.0
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8 years ago

I color my hair using different shades of brown depending on my mood. Light to med shades. Often the brown gets too dark or too one shade with no natural looking color. This product is fantastic...

About reviewer (4 reviews)

Age56 & Over

SkinDry, Medium, Cool

HairBrown, Wavy, Fine

EyesBrown


5.0
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9 years ago

I read the reviews on this product but they are years old, so I bit the bullet and bought this. The price was about what I was expecting. $11 at Ulta. Very easy to apply and I have to say, I...

About reviewer (165 reviews)

Age44-55

SkinOily, Fair, Not Sure

HairBrunette, Straight, Coarse

EyesHazel


1.0
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from

11 years ago

I have virgin ash blonde hair. I saturated my hair with the treatment but still had some left over, so DH agreed to let me use up the rest in his hair (his is short light brown). I was worried...

About reviewer (135 reviews)

Age30-35

SkinCombination, Other, Not Sure

HairOther, Other, Other

EyesOther


4.0
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11 years ago

I don't know if this made my hair lighter as i used this in the summer when my light/medium brown hair turned dark blonde/light light brown with auburn tones so i don't know if it changed my hair...

About reviewer (13 reviews)

AgeUnder 18

SkinNormal, Medium

HairBrown

EyesBlue


4.0
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11 years ago

I didn't have high expectations after reading the reviews but I was pleased with the results. This product improved shine slightly and also improved the texture of my hair. My hair is coarse and...

About reviewer (23 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBrown


4.0
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11 years ago

I first used this two or three years ago. I remember at the time there were multiple brands/formulations, all claiming to be a clear, no deposit color gloss. I chose Natural Instincts because when...

About reviewer (80 reviews)

Age30-35

SkinCombination, Fair-Medium, Cool

HairBrunette, Wavy, Fine

EyesBlue


3.0
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13 years ago

After reading all of the reviews on here I was absolutely terrified to use this product on my naturally black hair. I really didn't want to change the color at all, but I also didn't want to let...

About reviewer (1 reviews)

Age19-24

SkinNormal, Medium

HairBlack

EyesGreen


2.0
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13 years ago

ICK! Not only did this noticeably lighten my hair (and remove almost ALL of the pretty red that I've had in my hair since September; GRRRR!), but it also dried my hair out (even after conditioning;...

About reviewer (50 reviews)

Age25-29

SkinAcne-prone, Fair, Warm

HairBrunette, Straight, Fine

EyesBlue


1.0
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13 years ago

THIS LIGHTENED MY HAIR NOTICEABLY! I was so upset because this is not suppoed to be a dye! Now my natural hair color that I LOVE is more of an average brown and it brought out these red undertones...

About reviewer (120 reviews)

Age19-24

SkinCombination, Medium, Neutral

HairBrunette, Relaxed, Medium

EyesBrown


3.0
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13 years ago

I bought this product without reading MUA reviews and based on the fact that I have always had nice success with Natural Instincts hair color. My hair has been dull looking lately, no matter how...

About reviewer (34 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBrunette, Other, Medium

EyesHazel


4.0
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13 years ago

After reading all your comments, I am going to only use the shine magnifying treatment and the once a week color treat. I purchased this product thinking it was similar to a semi-permament color...

About reviewer (1 reviews)

Age25-29

SkinCombination, Olive

HairBrunette

EyesHazel


2.0
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13 years ago

i don't know, I don't think this product is God awful, but I don't think its fantastick either! Just used it and it gave me a subtle shine and lightened it a little, which i actually liked cuz I...

About reviewer (22 reviews)

Age25-29

SkinOther, Olive

HairBrown

EyesBrown


4.0
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14 years ago

I have light brown highlighted hair. I love this stuff because it subtly lightens it (blending the roots) and makes it look healthier, as well as makes it look bouncier (I have fine hair). I...

About reviewer (2 reviews)

Age19-24

SkinNormal

HairBlond

EyesBlue


3.0
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14 years ago

I have naturally wavy, not too frizzy auburn or dark red hair. I deliberately use this treatment as an easy way to lighten my hair by a shade or two. This WILL LIGHTEN YOUR HAIR! I've never colored...

About reviewer (29 reviews)

Age25-29

SkinSensitive, Fair-Medium, Neutral

HairRed, Wavy, Medium

EyesHazel


2.0
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14 years ago

The idea sounds great and since it was practically sold out when I looked at it, I figured it would be decent. But no, it's not. Not only did it dull my hair color, it lacked shine. Hello?! This is...

About reviewer (25 reviews)

Age25-29

SkinSensitive, Fair-Medium, Warm

HairBrown, Straight, Fine

EyesHazel


2.0
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14 years ago

This is a great concept, but this does almost nothing. The process was easy and the conditioner afterward left my hair soft. I had a shiny, glossing look for the first day. After I washed my hair...

About reviewer (587 reviews)

Age19-24

SkinAcne-prone, Fair, Not Sure

HairBlond, Curly, Fine

EyesBlue


3.0
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14 years ago

This product is okay. So far, it's been two and a half weeks into the four weeks each application is supposed to last. I did see an increase in shine, but it didn't "wow" me. The conditioner is...

About reviewer (61 reviews)

Age30-35

SkinSensitive, Medium, Warm

HairBlack, Straight, Fine

EyesBrown


2.0
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14 years ago

Okay so this product.....thats it. I dont care for this one. It smells great while your putting it on. The conditioner rocks. But your hair doesnt feel any better than if you could just buy the...

About reviewer (45 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBlue




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