Eyeshadow

Urban Decay

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4.5

250 reviews
90%
would repurchase
4.2/5
package quality
price range

description

Insane color payout. A velvety, suede-like smoothness and blendability. THE FORMULA: Soft, amazingly velvety texture. Rich, dense and decadent color. Smooth, uniform pigment distribution and blendability. Long-lasting, crease-free wear. The secret to the new formula is our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane payout. Color that stays on your lids. Sparkle that doesn’t fall. And a velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish. Every Urban Decay shade goes on silky, blends easily and stays put. THE SHADES: Shimmer, satin, sparkle, duotone and matte finishes. THE TOKEN: Inspired by NYC subway tokens, our gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It’s easy…no melting, magnets or breakage.)

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    Reviews

    Reviews

    5.0
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    from
    janisf9

    4 hours ago

    Urban Decay Bad Seed Eyeshadow: The shade Bad Seed is gorgeous on both my daughter’s icy blue eyes and my hazel green gold eyes. It has NO fall out and lasts over eyeshadow primer until I take it...

    About reviewer (26 reviews)

    Age56 & Over

    SkinOily, Fair-Medium, Cool

    HairBrown, Wavy, Fine

    EyesHazel

    5.0
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    from
    HotWolfie

    7 years ago

    I love urban decay shadows. My favorites are the Naked 3 palette, the Ultimate Basics palette, and the single pot of Midnight Cowboy. The shadows apply with nice, rich colors, blend very well,...

    About reviewer (118 reviews)

    Age25-29

    SkinCombination, Fair

    HairBlond

    EyesBlue

    4.0
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    from
    Creepycupcakes

    7 years ago

    I have one of these shadows in the shade vanilla. I use it in my inner corner and it pops! At the end of the night this shadow can still be going strong while the rest of my shadow starts to fade...

    About reviewer (11 reviews)

    AgeUnder 18

    SkinAcne-prone, Fair

    HairBrunette

    EyesOther

    5.0
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    from
    mmakeup22

    8 years ago

    The only eyeshadow I like to use now. They are the best. The singles packaging is amazing so spills and very sturdy. The colors I have used are all gorgeous and the sparkles ones are sophisticated...

    About reviewer (34 reviews)

    Age30-35

    SkinCombination, Fair-Medium

    HairBrunette

    EyesBrown

    5.0
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    from
    RachelXVI

    8 years ago

    These are great eyeshadows & worth a reasonable investment by anyone. Singles are $20 or $21 each, as are the eyeliners & mascara. Colors are buildable, so don't expect a big color payout with...

    About reviewer (106 reviews)

    Age44-55

    SkinVery Dry, Fair-Medium, Neutral

    HairBlond, Wavy, Fine

    EyesBlue

    4.0
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    from
    ViolaIvy

    9 years ago

    I love the Urban Decay eyeshadow singles. I've been buying them throughout the years. They really do last a long time. The colors are pigmented and beautiful. They have a good shade range. The...

    About reviewer (48 reviews)

    Age30-35

    SkinOther, Other

    HairOther

    EyesOther

    4.0
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    from
    xpgr1

    10 years ago

    I have reviewed the Naked palettes separately, so I'll just review some singles here. I own "Sin", which is a very pale shimmery light pinky shade that I like to use on my lid or as a highlight. I...

    About reviewer (153 reviews)

    Age19-24

    SkinVery Dry, Medium, Neutral

    HairBlack, Wavy, Coarse

    EyesBlack

    5.0
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    from
    auraborialis

    11 years ago

    I just majorly splurged today at Sephora and bought 5 Urban Decay eyeshadows. I found out last night after doing some reading that they're a cruelty-free brand, so I wanted to see what they had....

    About reviewer (101 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Warm

    HairBrown, Curly, Medium

    EyesBrown

    5.0
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    from
    RomanXI

    11 years ago

    This is kind of gross but I have owned one of Urban Decays Eyeshadows for around 7 years(I know!!) I used it continuously for a whole year, and on and off for the next 6 and I still haven't even...

    About reviewer (88 reviews)

    AgeUnder 18

    SkinNormal, Fair, Cool

    HairRed, Straight, Fine

    EyesGreen

    5.0
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    from
    Missconsistency

    11 years ago

    Im on my 3rd Urban decay token shadow. Urban Decay in Black out is the only eyeshadow i prefer and choose to use. The quality is up there, is the only shadow that i surprisingly found to blend and...

    About reviewer (127 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Not Sure

    HairBrunette, Other, Other

    EyesBrown

    5.0
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    from
    anastacy

    12 years ago

    I bought my 1st urban decay palette about 3 years ago, and let me say, I'm obsessed. I have accumalated at least 120 shades through palettes, pigments and single shadows. Let me say that their...

    About reviewer (216 reviews)

    Age30-35

    SkinCombination, Dark, Warm

    HairBrunette, Relaxed, Medium

    EyesBrown

    4.0
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    from
    1017

    12 years ago

    UPDATE: Fast forward a few years and I am bumping this up a lippie. I still whole heartily agree with what I wrote below. But since then I have delved deeper into the shades, and have realized...

    About reviewer (1298 reviews)

    Age36-43

    SkinSensitive, Fair-Medium, Neutral

    HairBrunette, Wavy, Fine

    EyesBrown

    5.0
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    from
    snowpaum

    12 years ago

    Urban decay is undoubtedly one of the best eyeshadow products !! Although it costs $18, it lasts enough&pays off in the long run. I bought it in the color called Lost, which I use to either put on...

    About reviewer (24 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBlack

    EyesBlack

    5.0
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    from
    clarissa90

    13 years ago

    I feel like Urban Decay shadows are so underrated. Here on makeup alley, all the rave is about MAC. But I feel the quality is much better. They have a great selection of colors and finishes. So...

    About reviewer (1594 reviews)

    Age19-24

    SkinAcne-prone, Medium, Cool

    HairBrown, Wavy, Coarse

    EyesBrown

    5.0
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    from
    Jojojoanneee

    13 years ago

    It's insanely awesome and it stays on just a little bit longer than other eyeshadows that I've tried. Mine is matte and it works really well, layering. It's quite pricey so i will not repurchase it...

    About reviewer (12 reviews)

    AgeUnder 18

    SkinVery Oily, Medium, Not Sure

    HairBlack, Straight, Fine

    EyesBrown

    4.0
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    from
    lovedrunk

    13 years ago

    I bought the Urban Decay palette "Urban Ammo" about two years ago and I still have not used it all! Granted, I only wear eyeshadow when I go out on the weekends but the quality of UD eyeshadows are...

    About reviewer (48 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Neutral

    HairBrown, Wavy, Fine

    EyesBrown

    4.0
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    from
    TreshaMarie

    14 years ago

    These eyeshadows were nice but pricey. I feel like you are paying for a lot of packaging but I do enjoy the product. I can't say that they crease but I do find that they fade even with a primer. I...

    About reviewer (12 reviews)

    AgeUnder 18

    SkinOily, Fair-Medium

    HairBlack

    EyesGreen

    5.0
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    from
    KIMLYNNE

    14 years ago

    I love my Urban Decay. I had to buy the New York Palette. I am new to Urban Decay but all I have to say is, "WOW!" I would go to my local Ulta beauty store and try on Urban Decay and "almost" buy...

    About reviewer (31 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Warm

    HairBrunette, Straight, Fine

    EyesBrown

    3.0
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    from
    PuzzInBootz

    14 years ago

    Unfortunately you can't buy Urban Decay in my country, but I bought a small eyeshadow palette (it's lilac, I don't know its name.. 4 colors are included). So I got to know the colors Oil Sick,...

    About reviewer (15 reviews)

    AgeUnder 18

    SkinSensitive, Fair

    HairBlond

    EyesBrown

    5.0
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    from
    acc82

    14 years ago

    Awesome is all I can say. I wear UD eyeshadows 99% of the time. They go on easily, stay on and look vibrant. The colors are different that the run of the mill colors we're used to seeing and I love...

    About reviewer (17 reviews)

    Age25-29

    SkinAcne-prone, Fair, Cool

    HairBrunette, Straight, Medium

    EyesBrown

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