63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


5.0
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9 years ago

I absolutely love this mascara. One of the best ever. Does not flake,smudge, or run. Gives volume and length, stays all day. That being said I hate the packaging.

About reviewer (21 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrunette, Wavy, Medium

EyesBlue



3.0
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9 years ago

This product really confused me. I initially had a deluxe sample size that I adored! As soon as I ran out, I went and bought the full size. For some strange reason, the formula seems to be...

About reviewer (38 reviews)

Age25-29

SkinOily, Fair-Medium

HairBlack

EyesBrown


2.0
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9 years ago

I am so disappointed with this mascara, especially because I love the Tarte brand and have always loved their products. This mascara does darken my lashes and make them look full, but it is...

About reviewer (4 reviews)

Age19-24

SkinCombination, Tan

HairBlack

EyesBrown


4.0
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9 years ago

I love tarte mascaras. I have two of these. And one of the gifted mascaras. I love them because it makes my eyelashes look great on those days that I just want some natural makeup. Pretty much...

About reviewer (4 reviews)

Age19-24

SkinNormal, Tan

HairBrown

EyesBrown


4.0
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9 years ago

Not a bad mascara at all and I've tried many. I have long lashes that have a tendency to get clumpy but this mascara doesn't do that. I also a lazy eye that requires a lot of curling and a good...

About reviewer (16 reviews)

Age44-55

SkinCombination

HairRed

EyesGreen


4.0
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9 years ago

This is one of the few mascaras that does not irritate my eyes. It stays all day, however it does have a very "natural" effect. If you are looking for something comfy to give you a minimal mascara...

About reviewer (10 reviews)

Age25-29

SkinSensitive, Fair-Medium, Warm

HairBrunette, Wavy, Coarse

EyesHazel


5.0
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from

9 years ago

My holy grail high end mascara! I have puny Asian eyelashes and this mascara does just what it claims, volumizes and lengthens. Love that it has a drier formula so it's easier to work with and not...

About reviewer (725 reviews)

Age36-43

SkinDry, Fair-Medium, Warm

HairBrunette, Straight, Coarse

EyesBrown


4.0
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9 years ago

I had been searching for a high end mascara that had a dry formula, or one that was more suitable for Asian eyelashes until one day, reading some reviews and top 10's online pointed me to this holy...

About reviewer (25 reviews)

Age19-24

SkinOily, Fair-Medium, Neutral

HairBlack, Wavy, Fine

EyesBrown


2.0
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9 years ago

I really wanted to like this mascara because I love the Tarte brand and what they're about, but this stuff was pretty disappointing. It does just enough to coat and darken my lashes, but there's no...

About reviewer (129 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBrunette, Other, Fine

EyesHazel


4.0
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9 years ago

This is it. I've died and went to mascara heaven! This is my HG mascara. I've used the one in the gold tube and that didn't do much for me.. so I'm really glad I didn't skip out on trying this....

About reviewer (84 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairBlond, Straight, Fine

EyesGreen


4.0
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9 years ago

Excellent mascara for my asian lashes. The curl stays (I use a lash curler) and doesnt clump or smudge in the middle of the day. Also very easy to remove. Will repurchase in the future.

About reviewer (87 reviews)

Age30-35

SkinDry, Medium, Warm

HairBlack, Straight, Fine

EyesBrown


5.0
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9 years ago

This foundation is totally worth its price tag. I'm Asian, have sparse, little, straight eyelashes that point downwards and this mascara gives them both volume and length. I can use any eyelash...

About reviewer (3 reviews)

Age19-24

SkinAcne-prone, Olive

HairBlack

EyesBrown


4.0
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9 years ago

I just bought my second tube. This is the one I like for volume and length both. I like the weird tube thingy because it's easy to locate in a sea of lip glosses and that are all round and about...

About reviewer (25 reviews)

Age44-55

SkinDry, Fair-Medium

HairBrown

EyesBlue


4.0
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9 years ago

This is a decent yet expensive mascara. To me it isn't wet enough however, it does bring my invisible lashes to life. Won't repurchase though, there are enough mascaras on the market that are as...

About reviewer (124 reviews)

Age56 & Over

SkinCombination, Fair, Cool

HairBlond, Wavy, Fine

EyesGray


4.0
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from

9 years ago

this is a great everyday mascara. it leaves my lashes looking very natural but slightly fuller and longer. It also has a nice small thin brush so its easy to get to the roots.

About reviewer (102 reviews)

Age25-29

SkinCombination, Olive

HairBlack

EyesBlack


3.0
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9 years ago

I'd heard really amazing things about this mascara, and I can't say I was totally let down. Volume? Yes. Length? Oh yes. Natural-looking? Eh, not really. That was my hangup. I WILL say that as...

About reviewer (102 reviews)

Age25-29

SkinAcne-prone, Fair, Neutral

HairBrunette, Curly, Fine

EyesGreen


4.0
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9 years ago

The packaging is so cute! I love how it's like snake skin and it's like material-ish haha. It's a good size wand, not too big not too small, I've tried better mascaras but this one makes my lashes...

About reviewer (39 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairBlond, Wavy, Medium

EyesBrown


5.0
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9 years ago

Love this mascara, the brush size is perfect, I hate big over sized wands that smudge on upper and lower lids because of the brush size. Not so with this one. The formula is perfect, no flakes...

About reviewer (5 reviews)

Age56 & Over

SkinNormal, Medium

HairBlond

EyesBlue


5.0
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9 years ago

Lengthens and volumes really well - what more could you want or need. I prefer a "wet" mascara and this is definitely one; lasts forever too & I wear two coats daily.

About reviewer (203 reviews)

Age44-55

SkinOily, Fair-Medium, Neutral

HairBlond, Wavy, Coarse

EyesBlue


5.0
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9 years ago

I never buy high end mascara. I never thought it was worth the price tag until now. I got a sample of this and immediately purchased the full size once I was running low. I try so many different...

About reviewer (36 reviews)

Age25-29

SkinNormal, Tan, Warm

HairBrunette, Wavy, Medium

EyesBrown