63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


3.0
Created with Sketch.
from

17 years ago

Got this as a freebie from Sephora (from their Beauty-Insider Club perks), and am really impressed with this mascara so far! This gave me decent length, nice glossy black color, no clumps,...

About reviewer (1377 reviews)

Age44-55

SkinSensitive, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesHazel



4.0
Created with Sketch.
from

17 years ago

This mascara is great. I think the packaging is one of the biggest draws for me. Other than that, I like the fact that it does allow my lashes to keep their curl all day and that it isn't clumpy....

About reviewer (40 reviews)

Age30-35

SkinAcne-prone, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

17 years ago

I love this mascara! It doesn't give a ton of volume, but that's good for my because I don't like the look of thick lashes (it overpowers my face). However, the lengthening and curling effects...

About reviewer (10 reviews)

Age36-43

SkinCombination, Medium

HairBrunette

EyesBrown


3.0
Created with Sketch.

17 years ago

this one's a winner! it's the closest thing i've found so far to my dc'd HG (Dior Maximeyes) and i love it. it's really dark glossy black, has a wet formula that doesn't clump and doesn't...

About reviewer (326 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


4.0
Created with Sketch.

17 years ago

This mascara is near perfect...but since its not doesnt get the five lippies. The packaging is different the faux croc in purple, but whats inside is the best part. The wand seperates and really...

About reviewer (82 reviews)

Age19-24

SkinAcne-prone, Medium

HairBrunette

EyesBrown


4.0
Created with Sketch.

17 years ago

Packaging is super cute. I do like the mascara, it gives me really long lashes. I usually buy BadGal Lash but I think Iam gonna switch to this.

About reviewer (61 reviews)

Age25-29

SkinCombination, Tan, Neutral

HairBrunette, Wavy, Fine

EyesBrown


5.0
Created with Sketch.

17 years ago

I love this mascara. One of the only mascaras that I actually used the whole bottle up. HG mascara when I can afford it.

About reviewer (58 reviews)

Age19-24

SkinOily

HairBlond

EyesBlue


5.0
Created with Sketch.

17 years ago

I got this mascara in trial size in a discovery kit I ordered from QVC. I really really like it. I think it gives the lashes a lot of length. More length than volume though in my opinion. Its also...

About reviewer (19 reviews)

Age19-24

SkinNormal

HairRed

EyesBrown


3.0
Created with Sketch.

18 years ago

Ok, so I love this mascara. It makes my lashes look beautiful and gives them that "false" look without looking "false". You know wadda mean? I wear this and my lashes hit my glasses! BUT....

About reviewer (9 reviews)

Age30-35

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Fine

EyesHazel


5.0
Created with Sketch.

18 years ago

I agree with the reviewer before me. I'm not getting all the negative reviews. I've not had any problems with smearing, smudging, flaking or clumping. I've only had lashes that are actually...

About reviewer (21 reviews)

Age25-29

SkinOther

HairOther

EyesOther


5.0
Created with Sketch.

18 years ago

This stuff is excellent. I can't see how people don't like it. It gives me "movie star" lashes and doesn't clump, smudge, smear, etc. But maybe its how I put it on. I think some people don't know...

About reviewer (477 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Warm

HairRed, Wavy, Medium

EyesGreen


3.0
Created with Sketch.

18 years ago

This mascara does give nice volume. However, it does smudge, clumps and flakes. I wouldn't say it's that bad since the flaking is minimum and only clumps if I layer it more than 2 times. The...

About reviewer (3 reviews)

AgeUnder 18

SkinNormal

HairBlack

EyesBlack


1.0
Created with Sketch.

18 years ago

This is a really BAD mascara! I love the brush but the formula is terrible! It clumps, flakes, itches, smears and everything else immaginable that can go wrong with mascara.

About reviewer (69 reviews)

Age25-29

SkinNormal, Other

HairBrunette

EyesGreen


5.0
Created with Sketch.

18 years ago

I'm on my 5th or 6th tube of this and I've finally found my HG (previously, DiorShow almost did it for me). It does everything I want -- I have long, fairly curly lashes, and just need some...

About reviewer (65 reviews)

Age30-35

SkinNormal, Other

HairBlond

EyesGreen


2.0
Created with Sketch.

18 years ago

After reading all of the wonderful reviews on this site, I RUSHED to the store to pick up what I expected to be a fabulous mascara....I was in love with the cute faux snake purple packaging and the...

About reviewer (20 reviews)

Age25-29

SkinAcne-prone

HairBrown

EyesBrown


1.0
Created with Sketch.

18 years ago

three words...flakey flakey flakey

About reviewer (4 reviews)

Age44-55

SkinNormal

HairBrown

EyesBrown


3.0
Created with Sketch.
from

18 years ago

This is an okay mascara, nothing terribly special. For the price ($18) I don't love it enough to purchase it again. I find that it does thicken my lashes but doesn't do much for the length and...

About reviewer (159 reviews)

Age30-35

SkinCombination

HairBrown

EyesBrown


4.0
Created with Sketch.

18 years ago

Initially I thought this was just an okay product, but after I used it for about a week, I really liked it! It's a 3 in 1 mascara, it lengthens, curls, and volumizes the lashes. I think it's a...

About reviewer (5 reviews)

Age25-29

SkinCombination

HairBlond

EyesBlue


3.0
Created with Sketch.

18 years ago

I don't know if I bought a fluke crappy tube or what, but I am not impressed with this mascara. It is difficult to apply, as it seems to go on clumpy but when I brush the wand all the way to the...

About reviewer (10 reviews)

Age19-24

SkinCombination

HairBlack

EyesBlue


3.0
Created with Sketch.

18 years ago

I love the faux purple snakeskin packaging, and at first I was really impressed with this mascara, but after a few weeks it does get flaky, and the curling/volumizing fell a little flat. It is...

About reviewer (185 reviews)

Age25-29

SkinNormal, Fair, Neutral

HairBrown, Straight, Medium

EyesBlue