63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


4.0
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from

6 years ago

I loooove the wand on this. It's bushy, but not too bushy, which separates my lashes in such a beautiful way. The formula adds volume, some length, doesn't add too much thickness, and it can hold a...

About reviewer (234 reviews)

Age25-29

SkinCombination, Tan, Neutral

HairBrown, Straight, Medium

EyesBrown



2.0
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6 years ago

I love the packaging of this mascara, it is so beautiful! I like the wand length and thickness. It really coats all my lashes. I enjoy the deep black color. When first applied, my lashes and...

About reviewer (291 reviews)

Age36-43

SkinOily, Fair-Medium

HairBrown

EyesBrown


2.0
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6 years ago

Unlike a lot of the negative reviewers, I did not have any issues with smudging or flaking. I actually loved the look of this mascara. The dealbreaker for me, however, is that it irritated my...

About reviewer (3 reviews)

Age36-43

SkinAcne-prone, Fair

HairBrunette

EyesBlue


5.0
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from

6 years ago

I decided to try this mascara because 1-my daughter loves it and it really does make her lashes look great. She has long lashes and this really emphasizes them and 2-Ulta had it as part of their...

About reviewer (208 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBlond, Curly, Fine

EyesBlue


4.0
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6 years ago

When I first tried this mascara, I was a little underwhelmed. It gave me dark, dramatically long lashes but it lacked the fullness I desired and my lashes were sticking together and clumping up a...

About reviewer (26 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlond, Wavy, Medium

EyesBlue


3.0
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6 years ago

I loved the packaging of this mascara, the design and purple color making it feel like I was getting ready for a show or something really important. But it lost points and the spot on my list...

About reviewer (21 reviews)

Age19-24

SkinCombination, Medium, Not Sure

HairBrunette, Curly, Coarse

EyesBrown


3.0
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7 years ago

It was a good mascara but it’s not my favorite. It has intense black color, gives a bit of volume and a bit of length (I have medium length flat lashes) but it flakes. It’s definitely not a bad...

About reviewer (115 reviews)

Age25-29

SkinSensitive, Fair

HairBlack

EyesBrown


4.0
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7 years ago

I really enjoy this mascara. It doesn’t flake or smudge and it does t make my lashes crunchy. Does a decent job of holding a curl. It gives my lashes good separation and I can build it up. My...

About reviewer (136 reviews)

Age36-43

SkinNormal, Fair-Medium, Warm

HairBrunette, Straight, Medium

EyesBrown


3.0
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7 years ago

For some reason I quite liked it the day I used it, then I bought the Tarte primer and used it with it one day before work and was completely underwhelmed (Tarte's Opening Act primer is not worth...

About reviewer (70 reviews)

Age30-35

SkinCombination, Tan, Cool

HairBlack, Curly, Medium

EyesBrown


4.0
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7 years ago

I bought the pack of 5 mini mascaras from Tarte to when I had a 25% off sitewide coupon. Great opportunity to try out their whole range, having not really used their mascaras before! Lights,...

About reviewer (2 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesBlue


4.0
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7 years ago

I have VERY short straight lashes so finding a good mascara is so difficult! Most mascaras don’t do much. I also have small eyes so some mascaras are difficult to apply. So let me tell you - when...

About reviewer (30 reviews)

Age25-29

SkinOily, Olive, Not Sure

HairBrunette, Relaxed, Fine

EyesBrown


4.0
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7 years ago

This mascara is amazing. it actually lives up to its name of a 4 in 1 mascara. It leaves my lashes looking full and curled. With a few other mascaras i have tried it tends to leave the corner...

About reviewer (9 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
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7 years ago

This is my all around favorite! It isn’t clumpy and it’s not crunchy. It’s a natural feel yet dramatic enough. I have to throw away my mascara every couple of weeks due to sensitive eyes, and I...

About reviewer (23 reviews)

Age25-29

SkinSensitive, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBlue


5.0
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7 years ago

One of my go-to’s. It separates my lashes and is quick to apply. I use different mascaras depending on my mood so for this I usually get a sample or travel size. This way I never let it go bad....

About reviewer (18 reviews)

Age25-29

SkinCombination, Tan

HairBrunette

EyesBrown


5.0
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7 years ago

This is my absolute favourite mascara! It really lengthens and volumises my lashes more than any other mascara, and my lashes are shoooooooooort. It also makes me look like I'm wearing falsies!...

About reviewer (10 reviews)

Age19-24

SkinSensitive, Fair, Neutral

HairBrunette, Wavy, Coarse

EyesHazel


2.0
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7 years ago

So many cons about this mascara... let me start: - the formula is on the dry side and it's a bit gritty - the color of the mascara is so matte - it dries out the lashes and i could feel the...

About reviewer (118 reviews)

Age36-43

SkinCombination, Medium, Not Sure

HairBlack, Straight, Fine

EyesBrown


5.0
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7 years ago

I got a sample of this with an order from Tarte and put it aside for a few months... Finally tried it this week and I can honestly say after several days of wearing it that I really like it! The...

About reviewer (381 reviews)

Age44-55

SkinDry, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


4.0
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7 years ago

I really like this mascara. I have never really noticed the importance of pigment in mascara before this mascara. It's so black that, when applied from the bottom of the lash--makes the eyes look...

About reviewer (5 reviews)

Age25-29

SkinDry, Olive

HairBlack

EyesBlack


4.0
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7 years ago

The first impression of this mascara is that it is a typical black clumpy thickening mascara. After subsequent uses, and getting used to the applicator, i realized my lashes held up all day and it...

About reviewer (210 reviews)

Age19-24

SkinNormal, Fair-Medium, Warm

HairBlack, Relaxed, Medium

EyesBlack


5.0
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7 years ago

My HOLY GRAIL mascara!! So pretty. Can be worn lightly for a natural look with zero clumping or spider lashes, or layered for a heavier look. I like the curling agents and the staying power was...

About reviewer (14 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBlack

EyesBrown