52%
would repurchase
3.5/5
package quality

price range

Reviews

Reviews


3.0
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14 years ago

I have only used this a few times. I got this at marshalls thinking it was a blue sulfate free shampoo for toning highlights. It is not. It is a decent, thick, colorsafe/protecting shampoo that...

About reviewer (180 reviews)

Age36-43

SkinDry, Fair-Medium, Neutral

HairBlond, Curly, Medium

EyesBlue



1.0
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14 years ago

I've been using this for a couple weeks now though I probably should have just returned it. First, the packaging is horrendous! The wedge shaped bottle is difficult to get a good grip on when...

About reviewer (7 reviews)

Age30-35

SkinSensitive, Fair

HairRed

EyesBlue


2.0
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14 years ago

The only thing good about this product is that it DOES protect the color in your hair. but would I use it again? I can probably find another shampoo that protects my color and works better. first...

About reviewer (90 reviews)

AgeUnder 18

SkinSensitive, Fair, Not Sure

HairBlack, Other, Other

EyesBrown


2.0
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14 years ago

I was under the impression that this shampoo would be purple or "blue lavender". I should have done a little more research. I have blonde hair, but it has been toned to be very white/silver. I need...

About reviewer (15 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Wavy, Medium

EyesBlue


1.0
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15 years ago

i use semi-permanent hair color that i have to touch up about every 2 weeks. i bought this shampoo with the hope that it would prolong my color, being that it is sulfate free. as far as keeping my...

About reviewer (12 reviews)

Age25-29

SkinOily

HairBrown

EyesBrown


5.0
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15 years ago

I caught a sale on this shampoo and decided to give it a shot. So far I am really pleased. I have auburn hair with blonde highlights that tend to get dry and frizzy in the summertime. Yes I...

About reviewer (4 reviews)

Age36-43

SkinCombination

HairRed

EyesGreen


2.0
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16 years ago

My mom bought this shampoo like 6 months ago when it was on sale. Unfortunately we waited too long to try it, and now it's too late to take it back. Over the week or 2 she used this shampoo, it...

About reviewer (141 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairBrown, Curly, Fine

EyesBlue


2.0
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from

16 years ago

I received this from a family member for free and to me that is about what it is worth. It may help keep my red hair looking freshly colored but the condition of it is not improved from this (or...

About reviewer (25 reviews)

Age44-55

SkinCombination

HairRed

EyesGreen


5.0
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from

17 years ago

This is the best shampoo out there i have color treated hair and my color last a long time. My hair stylist wants me to switch shampoo and condit just so she can charge me for color again. I have...

About reviewer (81 reviews)

Age30-35

SkinCombination, Fair

HairBrunette

EyesBlue


5.0
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18 years ago

I absolutely love this shampoo! I dye my naturally medium brown hair a bright copper color, and this shampoo keeps it looking fresh (as red hair color is notoriously hard to keep from fading). It...

About reviewer (2 reviews)

Age19-24

SkinCombination

HairRed

EyesBlue


4.0
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18 years ago

If you already know you like this product, and have a Big Lots in your area, they have this frequently for $3.50 for the 32 oz. bottle. I like this because no sulfates! It cleans as well as...

About reviewer (21 reviews)

Age44-55

SkinCombination

HairBrown

EyesBrown


1.0
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18 years ago

This stuff was horrid! I was excited since it is sulfate-free (so it should be gentle) and I thought the scent was not bad. I used it after extending a blow out for as long as I could, so by the...

About reviewer (21 reviews)

Age30-35

SkinAcne-prone, Other

HairOther

EyesOther


3.0
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18 years ago

i found the blue lavender shampoo to be a very ordinary product. it smelles nice and the scent is very soothing to use at night. the formula didn't really improve the overall quality of my hair...

About reviewer (222 reviews)

Age19-24

SkinCombination, Fair

HairBrown

EyesBlue


5.0
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18 years ago

My hairstylist recommended this product to me three years ago when I first started getting highlights, and I haven't found the need to look for anything better. It has a nice light lavender scent,...

About reviewer (168 reviews)

Age36-43

SkinSensitive, Fair-Medium, Not Sure

HairBrown, Wavy, Medium

EyesBrown


3.0
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19 years ago

I like the smell of this and it works well, but I also like other shampoos as well, such as Nolita, so it isn't an HG. My bf bought this for his hair and I use it occasionally.

About reviewer (313 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBlond, Wavy, Medium

EyesGreen


2.0
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from

19 years ago

I was excited to try this as I wanted to incorporate sulfate free shampoos into my regimen. I wasted $20 on Pureology which works well but smells awful. Lo and behold I discovered this at Ulta with...

About reviewer (45 reviews)

Age44-55

SkinOther

HairOther

EyesOther


2.0
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19 years ago

Sorry to be a dissenter on this... but I thought the smell is REALLY STRONG and just like laundry detergent. Not my cup of tea! Also, even though it's sulfate-free, I didn't find it gentler than...

About reviewer (283 reviews)

Age30-35

SkinDry, Fair, Neutral

HairBrown, Straight, Medium

EyesHazel


5.0
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19 years ago

I never thought I would like something with lavender in it, but it actually smells really nice. I really like that this has no sulfates in it, and yet lathers and cleans really well. You also only...

About reviewer (45 reviews)

Age19-24

SkinCombination, Other

HairBrunette

EyesHazel


5.0
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19 years ago

First of all, I love Back to Basics conditioners. This is the first B2B shampoo I've used. Initially received as a sample, otherwise I probably wouldn't have purchased it. I read that other members...

About reviewer (88 reviews)

Age19-24

SkinDry

HairBlack

EyesBrown


5.0
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19 years ago

I'm on my first bottle of this shampoo and so far I'm very impressed. It seems to be very gentle, but still lathers and cleanses well. I like that its SLS free since my hair is dyed and fairly...

About reviewer (7 reviews)

Age19-24

SkinCombination

HairBrunette

EyesGreen




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