71%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


5.0
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13 years ago

I've used Natural Instinct's I don't understand how you compare Loving Care to it!!! I've used Loving Care since I was a teen. Natural Instinct's is inconvenient. Also, it doesn't leave the...

About reviewer (1 reviews)

Age56 & Over

SkinDry, Fair-Medium

HairBrown

EyesBrown



5.0
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14 years ago

Loving Care has been discontinued. There are a couple similar products made by Clairol at Sally, and I'm really hoping Clairol doesn't take those off the market too. All the hair coloring...

About reviewer (7 reviews)

Age56 & Over

SkinOily, Fair-Medium

HairBrown

EyesBrown


4.0
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from

14 years ago

My hair is light-medium brown, wanted to have black hair for a day and got this in natural black. It came out dark brown - natural black. It was ok and I got what I wanted but it started to wash...

About reviewer (457 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


3.0
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from

14 years ago

it's more to fit for young people~~~~~~

About reviewer (1 reviews)

Age44-55

SkinDry, Fair

HairSilver

EyesBlue


5.0
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14 years ago

I use this in Auburn. I naturally have dirty blonde hair, darker in the winter, lighter in the summer. I started dying my hair red several years ago with permanent color, it was destroying my hair....

About reviewer (121 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairRed, Curly, Medium

EyesHazel


4.0
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14 years ago

No, it won't totally cover gray. My hair is dark brown with about 30 percent gray. I've used most of the different tones available over the years and loved Smokey Ash Brown, but unfortunately they...

About reviewer (1 reviews)

Age56 & Over

SkinNormal, Fair

HairBrown

EyesBrown


5.0
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15 years ago

I find Loving Care does a great job for me. My hair is naturally brown but with about 25% grey now - maybe a bit more, hard to tell - and I use Loving Care to tone it in. I've used different shades...

About reviewer (1 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairBrown

EyesBlue


3.0
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15 years ago

Well, for a semi-permanent color, this is not bad at all but the claims made about covering all grays are all false. My grays are stuborn but whose are not? This covered some grays but not all. ...

About reviewer (923 reviews)

Age36-43

SkinVery Oily, Fair-Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


5.0
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15 years ago

I really love this stuff! I used Color Charm (by Wella) and was disappointed w/ it from the start--I am 36 and have wiry resistant grays at the temples. It made no change. 2 wks later I decided...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrown

EyesBlue


4.0
Created with Sketch.

15 years ago

I used this for several years after I first started getting a few gray hairs, then switched to stronger stuff. Just recently went back to Loving Care. My hair tends to be dry, dull, frizzy, and...

About reviewer (41 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Cool

HairBrown, Wavy, Coarse

EyesBrown


4.0
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from

15 years ago

This product is a godsend for fixing messed-up hair; however, not so sure about just for gray coverage. My natural hair color is a level 6 ash (light ash brown) with some gray. I tried the Loving...

About reviewer (7 reviews)

Age36-43

SkinAcne-prone

HairBlond

EyesGreen


2.0
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16 years ago

My mom bought this product in the Medium Brown color, we were worried it would look too dark if we chose a darker color. I helped my mom pick this product because she has never colored it before...

About reviewer (22 reviews)

Age30-35

SkinOther

HairOther

EyesOther


5.0
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from

16 years ago

I have shoulder length dark hair that is peppered with streaks of silver-white/gray. My gray/silver-white is mostly in the front, on either side of the length of my hair, which I part down the...

About reviewer (8 reviews)

Age44-55

SkinNormal, Medium

HairBrunette

EyesHazel


5.0
Created with Sketch.

16 years ago

I always wanted to try this product but i usually had highlighted hair.....and the package says not to use on highlighted hair. I lost my hair due to chemotherapy for breast cancer.. I was not...

About reviewer (1 reviews)

Age44-55

SkinSensitive, Fair-Medium

HairBlond

EyesGreen


5.0
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from

16 years ago

I quit chemically coloring my hair a year ago and am letting my hair grow as long as I can possibly get it. I refuse to put anymore chemicals on it, but as it has grown, I've got several inches of...

About reviewer (29 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Curly, Fine

EyesGreen


2.0
Created with Sketch.

16 years ago

This covered my resistant grey. I only just tried this to cover the grey on my roots, which isn't a lot, just at the temple. I saturated it and left it on for 45 minutes, covering with the plastic...

About reviewer (36 reviews)

Age36-43

SkinSensitive, Fair

HairBrunette

EyesBrown


4.0
Created with Sketch.

16 years ago

After watching my hair get too dry with my HG Revlon Colorsilk, I decided I needed a gentler hair color that would be less damaging and produce a color I would love. I went back to the salon...

About reviewer (26 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairRed, Other, Medium

EyesBrown


4.0
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16 years ago

Background - tired of paying $60+ for a one process color that makes me feel like I have a helmet on my head. And highlights, well, I don't have the money for that. Also not happy with the way my...

About reviewer (28 reviews)

Age56 & Over

SkinCombination, Fair

HairBrunette

EyesBrown


5.0
Created with Sketch.

16 years ago

My hair is dark brown shoulder length , dry and very frizzy, used to be chemically treated for 20 years or so at the Saloon or at home with Garnier or L'oreal Excellence. As a result my hair became...

About reviewer (118 reviews)

Age36-43

SkinDry, Olive, Not Sure

HairBrown, Wavy, Fine

EyesHazel


5.0
Created with Sketch.

17 years ago

I will start this review by explaining the circumstances behind reaching for this dye. <p>I had attempted to lighten my dark blonde/light brown hair with L'Oreal's Excellence cream in Medium...

About reviewer (1232 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrown

EyesBlue




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