Softly Shaping Mascara

American Beauty

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3.7

14 reviews
71%
would repurchase
3.5/5
package quality
price range
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    Reviews

    Reviews

    2.0
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    from
    knitknit

    15 years ago

    This is a pretty mediocre mascara. It goes on well, minimal clumps. The bottle is of terrible design, every time you put the wand back in the container mascara is pushed off the brush and wasted,...

    About reviewer (38 reviews)

    Age19-24

    SkinCombination, Fair, Not Sure

    HairBrunette, Wavy, Coarse

    EyesBlue

    4.0
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    from
    RangerEmmie

    16 years ago

    This is my new favorite mascara (and I'm very picky!). I have long thick lashes that curl naturally. I know that sounds ideal, but they are light brown in color and need a healthy dose of black...

    About reviewer (37 reviews)

    Age19-24

    SkinNormal, Fair, Neutral

    HairBlond, Straight, Medium

    EyesGreen

    3.0
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    from
    pupster

    17 years ago

    Decided to try this based on the reviews here and because I like other AB products and was looking for a good mascara. Unfortunately this wasn't it. Application is very messy due to the brush...

    About reviewer (195 reviews)

    Age44-55

    SkinDry, Fair-Medium

    HairBrown

    EyesBlue

    4.0
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    from
    beechezz

    17 years ago

    I really like how this mascara stays on. I found it to last throughout the workday with no smudges, and my lashes stayed curled. If a natural look is what you are after you will not be...

    About reviewer (103 reviews)

    Age36-43

    SkinCombination, Fair-Medium, Not Sure

    HairBlond, Straight, Fine

    EyesBlue

    4.0
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    from
    Youngchica

    18 years ago

    Awesome mascara!

    About reviewer (3 reviews)

    AgeUnder 18

    SkinAcne-prone, Dark

    HairBrown

    EyesBrown

    3.0
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    from
    Stef1968

    19 years ago

    I've been using this mascara for 2-3 weeks and unfortunately, this didn't really give my lashes the length I was looking for. It was "good" overall, but didn't give any umph even after a couple of...

    About reviewer (9 reviews)

    Age36-43

    SkinOily

    HairBrunette

    EyesBrown

    1.0
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    from
    makeupmavenn

    19 years ago

    EDIT: This smudges and flakes on me now like crazy. My search continues!

    About reviewer (56 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Not Sure

    HairBrown, Other, Other

    EyesBrown

    5.0
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    from
    shan1976

    19 years ago

    I would highly recommend this mascara. It is a very soft mascara and doesn't smudge/flake and doesn't clump. It makes my lashes look longer. I have used it for over a month and it still works as if...

    About reviewer (116 reviews)

    Age25-29

    SkinAcne-prone, Fair, Neutral

    HairBlond, Straight, Fine

    EyesGreen

    5.0
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    from
    minxgirl

    19 years ago

    Wow!! What a nice surprise! This is my first expirience w/ the American Beauty line, and certainly won't be my last (I also picked up their e/s duo, foundation & lipstick today). I have this...

    About reviewer (330 reviews)

    Age30-35

    SkinSensitive, Fair, Not Sure

    HairRed, Other, Other

    EyesBlue

    5.0
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    from
    chrissa

    19 years ago

    I just got this in midnight velvet a few days ago. I must say, it's one of my top 3 mascaras (the others being Cover Girl super thick lash, and Bourjois Talons Aiguilles). I've tried both higher...

    About reviewer (28 reviews)

    Age25-29

    SkinCombination

    HairBlond

    EyesHazel

    4.0
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    from
    retailslave1981

    19 years ago

    This mascara really seperates my lashes and lifts them. It doesn't make my eyes itch either which is great. I have one problem and it's that the brush is so big that I loose more product on the...

    About reviewer (28 reviews)

    Age19-24

    SkinAcne-prone

    HairOther

    EyesOther

    4.0
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    from
    Maudsky

    19 years ago

    After searching long and hard for a nice BROWN mascara (looks more natural, IMO) I took a risk with this one. It's wonderful. I wore it with Almay's iLiner liquid liner in brown and tarte tickled...

    About reviewer (10 reviews)

    Age19-24

    SkinCombination

    HairBrunette

    EyesHazel

    4.0
    Created with Sketch.
    from
    jljames4

    20 years ago

    VERY nice mascara. If you are looking for natural looking lashes (not spider legs on your eyes) then this is a good one to try. It has nice lengthening abilities.It is not goopey,flaky,clumpy or...

    About reviewer (65 reviews)

    Age36-43

    SkinCombination

    HairBlond

    EyesBlue

    4.0
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    from
    slyvester

    20 years ago

    Overall this is a pretty decent mascara. Does not clump or flake. It is more lengthening than thickening. The packaging wipes the wand down well. One to try.

    About reviewer (48 reviews)

    Age36-43

    SkinOther

    HairOther

    EyesOther

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